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Know Your Customer: From Stalker to Soulmate
- 1. #chevysoulmate KNOW YOUR CUSTOMER: From Stalker to Soulmate Rebecca Harris Andrew Dinsdale Social Media Center of Expertise General Motors Digital and CRM Chevrolet
- 3. #chevysoulmate WORKING TOGETHER TO REACH OUR GOALS
Notas del editor
- Outline for presentation:Introductions, brief description of your role at Chevrolet/GM
- The digital age has changed the way brands communicate with their customers. It’s no longer just a good idea to engage with customers online – it’s essential. However, there are many ways that brands can engage with fans – but how do you reach out to and communicate with fans without seeming like a stalker? Is there a way that you can communicate with them that builds positive relationships with your fans. We think there is. It takes time and savvy, but you can work to become a “soulmate” to your fans.
- It’s takes teamwork throughout a number of departments and groups to achieve positive brand engagement. Specifically, marketing, customer care, IT and social departments work together at Chevrolet and GM to listen to customers, generate creative and appropriate ideas for responses, and ultimately engage well with fans to ultimately build brand loyalty.
- Chevrolet made the SuperBowl a “win” by responding to and engaging with fans, not other brands.While other brands were talking to each other, Chevrolet focused on communicating with our fans, supporting the message delivered in broadcast, and encouraging engagement with OUR brand. The result = overwhelmingly positive response and sentiment.