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El consumidor de video online - Generación Video

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El consumidor de video online - Generación Video

  1. 1. El consumidor de video online Giancarlo Giansante Director ejecutivo y socio LVN Consulting @GiancarloGians giancarlogiansante.com
  2. 2. + Hemos cambiado
  3. 3. + Somos todos productores…
  4. 4. + … y consumidores
  5. 5. + Desde cualquier dispositivo Question asked: "Which, if any, of the following devices do you currently use?" Total Respondents: 1000 Base:Total online and offline population Source:The Connected Consumer Survey 2014 72% cuenta con un smartphone
  6. 6. + Más hombres que mujeres Source: Comscore, videometrix, December 2013. Only Desktop. 69% 31%
  7. 7. + 28% ve uno o más videos al día… Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source:The Connected Consumer Survey 2014
  8. 8. … pero desde el móvil Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source:The Connected Consumer Survey 2014
  9. 9. + 15-34: todos viendo videos Source: Comscore, videometrix, December 2013. Only Desktop. Afinidad: + 170%
  10. 10. + Mientras estamos con la TV Question asked: "When you think about the last time you were using the Internet while watching TV at the same time – which of the following devices did you use for going online?" Total Respondents: 409 Base: Internet users who use the Internet while watching TV | Answering based on a recent multiscreening session Source:The Connected Consumer Survey 2014
  11. 11. + Entretenimiento-Relax-Inspiración To relax / escape To be entertained / inspired To stay up to date / on top of trends To learn something new To feel connected with people / communicate To find out something new / progress in a task To pursue a hobby / interest To find information on products or services / shop To see something that cannot be found anywhere else Other 0% 10% 20% 30% 40% 9% 8% 9% 21% 10% 8% 15% 14% 39% 27% Question asked: "Why did you watch the video(s) online?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source:The Consumer Barometer Survey 2014
  12. 12. + Concentración máxima Question asked: "And how would you best describe the attention you gave to the video(s)?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source:The Consumer Barometer Survey 2014 65% dedica el 100% de su atención
  13. 13. + En España, en pareja Question asked:Who, if anyone, was watching video(s) with you? Source: Consumer Barometer Survey 2014 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week España 23% Suecia 12% Italia 16%
  14. 14. + Power users
  15. 15. + Tres insights ■Generación C ■Consumo móvil ■Entretenimiento, relax e inspiración
  16. 16. + ¿Preguntas? giancarlo@elevenconsulting.es @GiancarloGians linkedIn.com/GiancarloGiansante

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