View the slides from GlobalGiving's workshop in Mumbai on Jan. 20th, 2016

2. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?

3. What is GlobalGiving?

4. The Story of GlobalGiving
• World Bank Executives asked to develop innovative ways to combat poverty
• Potential of global marketplace for philanthropy.
• Left the WorldBank to help the underdog
• Give visibility and access to funds to small grassroots organization that might never be funded
through traditional structures of development
• Started in 2004
4
Dennis Whittle Mari Kuraishi

5. 5
Tools + Trainings
Reputation+ Visibility
$$$ Fundraising
Opportunities
Corporate
Partnerships
International
Donor base
Safe and efficient
platform
Bonus Prizes

6. 6
Over 400 Projects
from 100+
Nonprofits

7. 77
Who Am I?
• A Bangalore based Fundraiser
• India Partnerships Consultant
• GlobalGivings’s first India based team member

8. 8
Who are you?
• What is your name?
• What organization are you from?
• What does your organization do? - in less
than 3 sentences
• What is your role within the organization?
• What are your main sources of funding?
• 1 fundraising challenge
• 1 fundraising success
• 1 learning you want to take back today
Find a Partner- Tell them your story!

9. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?

10. Fundraising
G
r
a
n
t
s
C
S
R
I
n
d
i
v
i
d
u
a
l
s
E
v
e
n
t
s
&
C
a
m
p
a
i
g
n
s
Where does Online Fundraising fit in?
Online Fundraising
Offline Fundraising

11. 11

12. 12
Online Giving Increases Reach
12
Offline:
• Audience is limited to locality
• Donors: only people physically connected with
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow

13. 13
Offline vs. Online
13
Goals are still the same:
• Creating relationships
• Building Trust
• Delivering a Message
• Giving people a reason to give
• Maintaining relationships
• Continue to grow your valuable work!

14. 14

15. 15
Online giving is increasing!
15

16. 16
Average Donation size is increasing!

17. 17*Source: Waggener Edstorm

18. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?

19. 19
Online Fundraising Tools
19

20. The power of crowdfunding
isn’t in the funding, it’s in the
crowd.
—Mari Kuraishi Co-Founder & President of GlobalGiving

21. Use Campaigns to Maintain Engagement
 What makes a campaign
successful?
• Sense of urgency
• Programmatic need
• Incentives

22. 22
Plan a SMART Campaign
1) Think in
Terms of a Campaign
• Clear Objective and Deadline
2) Develop SMART campaign goals
• Able to measure progress
• Know time and resources needed

23. Get Your Story Straight
23
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow

24. 24
5 Stories the Most Successful
Campaigns Tell
What’s Your Story?

25. 25
Put it in Writing

26. Lets create a SMART Campaign:
Activity 1
1. Goals
2. Timelines – Deadline
3. Your one pager
• Your Story
• How will the donation be utilized? Use relatability

27. 27
Rely on Your Tribe
1) Map out your Network
• Friends, family, and other connections
2) Who can be your Advocates?
• Share your campaign on your behalf
3) Build your Community
• Find allies and advocates who share your passions

28. 28
Trust is HUGE!
How do I get advocates to work for me?
• Host them at your project
• Share insight into success and
challenges
• Develop a personal relationship
77% of millennial donors say they give when a close friend or family asks them to!

29. Lets create a SMART Campaign:
Activity 2
Mapping out your tribe –
If you needed to get an urgent message out:
How many people could you reach? How?

30. 30
Start Strong
Count on your friends to start you out right!
• Donors believe they have a greater impact on
projects that are nearly funded
Plan to go big on Day One
• The first and the last days are the most important
days of your entire campaign!

31. 31
Email like a Pro
Be Personal
• Address your emails to each individual donor!
Consider segmenting groups
• This type receives a better response than generic content
Conduct Individual Outreach
• For high-potential donors send highly personalized emails
Trust us it’s worth your time!

32. 32
Keep it Simple
Powerful fundraising emails have 4 simple components:
• a high-quality photo
• a short story about your project or
beneficiary
• a link or button to make a donation
• a clear call to action

33. 33
Grow your list of Contacts!

34. 34
Prepare to Share
1) Know your audience “social listening” before “talking
2) The Millennial Donor
Feel a part of the movement
3) Remember: it’s not all about you

35. 35
Show Your Gratitude
Thank 'em early, thank 'em often.

36. 36
Consider a Video
Anatomy of a Good video:
The 6 element that will make the difference

37. 37
Analyze Your Results
1) Check in with your team - What were the challenges?
2) Track your data - See what
worked for your audience
3) Wrap it up - Share your results
4) Ask for Feedback

38. 38
Pick a Great Platform
1) Tools and Features
2) Fee Structure
3) Ongoing Fundraising vs. One-Time Campaign
4) Tax Advantages
5) Reputation, Brand Recognition, & Vetting
6) The Bigger Picture

39. Lets create a SMART Campaign:
Activity 3
• Your Calendar – pre/during/post
• Your Communication timelines
• Build your TEAM

40. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?

41. Facebook Marketing

42. 1. Find out what your audience likes, and stick to it.

43. 2. Make your donors feel
special

44. 3.
56% of those that support nonprofits on the Social Web confirm that compelling
storytelling is what motivates them to take action on behalf of nonprofits.
2. Tell a STORY!
*Source : Waggener Edstorm

45. 3. Use relatability
45

46. 4.Use Deadlines & Targets
46

47. 5. Connect campaigns with festivals
47

48. 6. Make it about them!
Lets keep things in perspective
• It’s about the Community you serve
• Its about the stakeholders who are supporting you
48

49. How to use Facebook INSIGHTS to
design an effective strategy.

50. The Overview Tab
50
• Compare
weekly Stats
• Per Post
Performance
• Other similar
pages to watch
and compare

51. Stalk your audience- People/Visits Tab
• Gender
• Country
• What time of the
day are your fans
online
• Traffic source

52. Which type of post works best?

53. Organic vs. Paid
Paid ads increase reach
If you don’t have a large marketing budget,
there’s still hope!
How to increase organic reach
Post at the right times
Use visuals
Be authentic
Add a call to action

54. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you
I. How can you be a part of GlobalGiving?

55. 55
+6000
Organizations
$207M
Total Donations
508K
Unique Donors
138
Corporate Partners
165
Countries

56. GlobalGiving in
India
- There are 437 projects in
India
- Indian donors are the 5th
largest group of givers on
the site
- We have 8-10 strategic
partners
- Large grant giving
programs with a few
corporate partners

58. 58
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to
provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active

59. 59
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to
provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ Donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
The majority of our donors cover a portion of the fee
as they complete their donation.
Averages to
9% Fee

60. 60

61. 61

62. 62
Corporate Sponsors

63. Volunteering Opportunities
63

64. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you
I. How can you be a part of GlobalGiving?

65. How To Join GlobalGiving
65
1) www.globalgiving.org
2) Click JOIN tab
3) Click Green button
4) Start Application

66. Application Documents
66
Questions about document requirements : applications@globalgiving.org

67. 67
Requirements: $5000 from 40 donors
Time Frame: 1 month
Date: March 1st - March 31st EST
Application Deadline: January 31st, 2016
Apply TODAY to automatically receive updates leading up to the challenge!
The Open Challenge

68. Activity: Let’s create a strategy…
GOAL : Raise $5000 from 40 donors in 1 month
1. Map out communication plan for the entire the campaign
2. Include when to use Twitter, Facebook, Email, and any other resource you use
3. Human Resource Planning

69. Testimonial - Arlington Academy of
Hope
69
 Why GG?
 GG is helping nonprofits become more successful and effective.
 New donors, more from current donors, lapsed donors rejoin,
more exposure, matching money and bonuses.
 Some organizations and people you couldn’t reach find and
fund your organization thru GG.
 GG fee covers training and support which for AAH, has been invaluable.
 It’s a valuable credential!
 Good luck to all of you!

70. Thank You!