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Content in this publication is not intended to answer specific questions or suggest suitability of action in a particular case. For 
additional information on the issues discussed, consult a Grant Thornton LLP client service partner or another qualified professional. 
© 2014 Grant Thornton LLP | All rights reserved | U.S. member firm of Grant Thornton International Ltd 
About the survey 
In June 2014, Grant Thornton LLP and the National Association of Manufacturers 
partnered to survey 114 U.S.-based manufacturing companies about the new 
revenue recognition guidelines. Respondents are executives from public (47%) and 
private manufacturing companies (53%). These companies have revenues of less 
than $100 million (30%), $100 million to $500 million (22%), $501 million to 
$2 billion (20%), and more than $2 billion (29%). 
47+THE 5-STEP MODEL 
for the new revenue recognition standard 
The mechanics of switching to the 
NEW REVENUE RECOGNITION RULES 
2 in 5 think it will take their company at 
least 6 months to adopt the new rules 
(1 in 3 are unsure about the timing) 
Identify a contract 
with a customer 
Identify 
performance 
obligations 
Determine the 
transaction price 
Recognize revenue when/as 
performance obligation(s) 
are satisfied 
Step 1 
Allocate the transaction 
price to the performance 
obligation 
Step 2 Step 3 Step 4 Step 5 
We partnered with the National Association of Manufacturers to 
gauge the industry’s readiness to adopt the upcoming revenue rules. 
MANUFACTURERS: 
• Are unsure how the new standard will affect their business 
• Think that the new rules will not simplify accounting 
87% 
Accounting 
65% 
Internal 
processing 
51% 
IT 
43% 
Internal 
controls 
BUSINESS AREAS TO BE AFFECTED THE MOST 
by the new revenue recognition rules: 
Disclosures 17% 
Performance obligation identification 14% 
Revenue recognition 13% 
Transaction price allocation 11% 
4 of the most time-consuming 
implementation steps... 
are unsure what 
transition method 
they will use 
2 in 3 say that the new rule adoption 
cost will be moderate or insignificant 
(1 in 4 are unsure of the cost) 
1 in 2 don’t plan 
to hire external help 
for transitioning to 
the new standard 
66% 
New revenue recognition rules 
Uncertainty muddles manufacturers’ outlook 
Public 
companies 
Jan. 1, 2017 
Private 
companies 
Jan. 1, 2018 
Timeline for 
adopting the 
new rules:

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New rev rec rules: Uncertainty muddles manufacturers' outlook

  • 1. Content in this publication is not intended to answer specific questions or suggest suitability of action in a particular case. For additional information on the issues discussed, consult a Grant Thornton LLP client service partner or another qualified professional. © 2014 Grant Thornton LLP | All rights reserved | U.S. member firm of Grant Thornton International Ltd About the survey In June 2014, Grant Thornton LLP and the National Association of Manufacturers partnered to survey 114 U.S.-based manufacturing companies about the new revenue recognition guidelines. Respondents are executives from public (47%) and private manufacturing companies (53%). These companies have revenues of less than $100 million (30%), $100 million to $500 million (22%), $501 million to $2 billion (20%), and more than $2 billion (29%). 47+THE 5-STEP MODEL for the new revenue recognition standard The mechanics of switching to the NEW REVENUE RECOGNITION RULES 2 in 5 think it will take their company at least 6 months to adopt the new rules (1 in 3 are unsure about the timing) Identify a contract with a customer Identify performance obligations Determine the transaction price Recognize revenue when/as performance obligation(s) are satisfied Step 1 Allocate the transaction price to the performance obligation Step 2 Step 3 Step 4 Step 5 We partnered with the National Association of Manufacturers to gauge the industry’s readiness to adopt the upcoming revenue rules. MANUFACTURERS: • Are unsure how the new standard will affect their business • Think that the new rules will not simplify accounting 87% Accounting 65% Internal processing 51% IT 43% Internal controls BUSINESS AREAS TO BE AFFECTED THE MOST by the new revenue recognition rules: Disclosures 17% Performance obligation identification 14% Revenue recognition 13% Transaction price allocation 11% 4 of the most time-consuming implementation steps... are unsure what transition method they will use 2 in 3 say that the new rule adoption cost will be moderate or insignificant (1 in 4 are unsure of the cost) 1 in 2 don’t plan to hire external help for transitioning to the new standard 66% New revenue recognition rules Uncertainty muddles manufacturers’ outlook Public companies Jan. 1, 2017 Private companies Jan. 1, 2018 Timeline for adopting the new rules: