This document discusses the success of Talkbox, a cross-platform mobile app launched in 2011. It became the number one social networking free app in several countries such as Malaysia, China, and Israel. The app allowed users to communicate through text, voice, and instant messages, and contained fun user-generated content. It was well-received due to its clear positioning and intuitive interface. The app aimed to make a difference and bring people together through communication.

1. Biz@Smartphone April 13, 2011

2. In 2009, we created an infotainment app
Now evolved into a cross-platform success,
loved by 700,000 users
HONG KONG MOVIE

3. On Jan 18 2011,
we launched something that inspires
such responses

6. It all began with a simple concept and
9 months in making
TALKBOX VOICE MESSENGER

7. Turned out to be a mobile experience that
goes beyond everybody's imagination

8. No. 1 Social Networking Free App in...

9. Mac au Malaysia Ch ina I srael

10. an apo re
Taiw HK Sin g

11. Overwhelming media and bloggers coverage

12. Overwhelming media and bloggers coverage

13. Because of the power of...

14. Clear positioning
Text Voice
IM

15. Intuitive User Interface

16. Something viral; something personal

17. Something viral; something personal

18. Something viral; something personal

19. Some more fun
user generated content

20. A humble wish
to make a difference to the world

21. Let’s TalkBox!
jacqueline.chong@gtomato.com
marketing & communications