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Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

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Connect : inform : influence Social media and corporate reputation Cathal Smyth Managing Director at The Group
 
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Definitions ,[object Object],[object Object],[object Object]
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
[object Object]
FTSE 100 social media use ,[object Object],[object Object],[object Object],[object Object],20 official accounts 11 have never tweeted 9 posted a video this month 4 are true corporate blogs 56% Dow Jones 32% Eurostoxx 50
 
 
 
 
 
 
 
 
[object Object]
[object Object],[object Object]
 
Where to begin?
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships
Connect Inform Influence

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Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

  • 1. Connect : inform : influence Social media and corporate reputation Cathal Smyth Managing Director at The Group
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  • 6. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
  • 7. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
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  • 22. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships

Notas del editor

  1. © The Group 2005
  2. © The Group 2005
  3. © The Group 2005