Frequently brands only focus on consumers when looking at creating loaylty, however statistics show that up to 30% of decision making can happen at point of sale. Imagine the influence an engaged channel partner can exert on a potential sale. This presentation addresses this issue.
1. Presentation title or headline goes
here and continues on the next line.
Incentive solutions that deliver results. 13 Feb 2015
Channeling your loyalty
2.
3. Headline goes here and continues on the
next line if needed.
We exist to help our clients,
and their people, WIN
32. Headline goes here and continues on the
next line if needed.
We exist to help our clients,
and their people, WIN
By 2020, millennials will be
50% of the global workforce.
33. EDUCATE
• Training needs
• Product knowledge
• Confidence in selling
• Gamification – making training fun
36. Mystery
taps into dreams
Sensuality
Experience brand, product
Intimacy
Commitment, empathy, and passion
INCENTIVISE
taps into dreams
EDUCATE
Experience brand, product
COMMUNICATE
Commitment, empathy, and passion
37. COINCIDENCE, WE THINK NOT
Mystery
taps into dreams
Sensuality
Sound, sight, smell, touch, and taste – experience
Intimacy
Commitment, empathy, and passion
Lovemarks is a marketing concept that is intended to replace the idea
of brands. Kevin Roberts, CEO Worldwide of Saatch & Saatchi
considers that love is what is needed to rescue brands. Roberts asks,
"What builds Loyalty that goes Beyond Reason?
Moment of truth conversation where you can influence a future decision. That’s where the opportunity lies to create loyalty or disloyalty.
SAB employs 9000 people
ABOUT 20 000 LICENCSED RETAILERS LIKE RESTAURANTS AND TAVERNS IN SA.
As the world’s population grows, the global workforce is getting exponentially younger and older at the same time.
A tension exists between millenials and babyboomers – fighting for the same share of the pie.
Millenials are:
Entering in great numbers
Have new expectations
New ways of engaging,
Are demanding and have significant voting power in the ‘voice of the employee’
“they don’t want a career, they want an experience”
On the other hand:
AND babyboomers:
Are working longer than previous generations – for financial and professional reasons
Benefiting from the incredible longevity dividend shared over the world
How can companies engage and mange this highly diverse set of employees when their needs vary widely? How do we motivate and engage both?
(Aon Hewitt 2013) (Deloitte (2014)
