This document outlines the agenda for a presentation on how search is influencing online advertising. The presentation will cover topics like mobile search and measurement, whether social media can be an acquisition channel like search, using audience data in search, and thoughts for the future. It lists the speakers which include directors from Adobe and marketing managers from Marks & Spencer and Monarch Travel Group. The document promotes providing feedback via surveys for a chance to win prizes.

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May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea
#AdobeSummit

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AD06 How Search is Influencing Online Advertising
Bill Mungovan | Director, Product Management, Adobe

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Bill Mungovan
Director, Product Management, Adobe
wmungova@adobe.com | @bmungovan

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Gwenvael Blécon
Search Marketing Manager EMEA, Adobe
gblecon@adobe.com | @Gwenozore

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Chris Fensome
Online Marketing Manager, E-commerce, Marks & Spencer
Christopher.Fensome@marks-and-spencer.com

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Rob Foulkes
Online Marketing Manager, Monarch Travel Group
Robert.Foulkes@Monarch.co.uk | @Monarch

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Agenda
1 | Welcome and Overview
2 | Mobile: search, apps and measurement
3 | Can social be an acquisition channel?
4 | Audiences and search
5 | Thoughts for the future

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Mobile: search, apps and
measurement

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Can Facebook
compete with search?

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Audiences and search

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Thoughts for the future

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Key Takeaways
Mobile measurement is
different – don’t let that
stop you
1 Social targeting can be
as rich as search, the
ROI is there
2 Use all the customer
data you have to find
value from search
3

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Questions and Answers

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Every Session Complete 8
surveys to enter
the prize draw
Go HERE, do THIS, and you could WIN!
Download
the App
Just hit the survey
button
Give us feedback
It takes less than a minute
Eight to win
Win a MeCam
Record every minute
Win an iPad Air

15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit@bmungovan@Gwenozore@Monarch
May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea
#AdobeSummit