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H&K Demystifying Digital

Viajes Tecnología

HSBC Bank
International
Transforming a traditional media campaign into an online
communityy
#IGNITE // #HKD2 // Nick Woods

Survey Respondents:
2008: 2,155
2009: 3,100
2010: 4 127
2010 4,127

Twitter Followers
July 2010: 600
June 2011: 2,685

•1,629 unique visitors to the tool on
launch day
•Expats in 82 countries reached in
first 24 hours
•Most engaged part of website after
home page
•More users in 1 month than the
M h h h
original 2010 PDF reports received in
the previous 6 months

Thank You
#IGNITE // #HKD2 // Nick Woods

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