9. But the less we spend on data,
the more we can invest in
production and outreach
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
10. So – where to find statistics?
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
11. Let’s have a look where you
can find data – depending on
which industry/what topic your
campaign focuses
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
12. So, let’s get started!
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
52. What Do They Know
https://www.whatdotheyknow.com/
53.
54.
55. Or you can email them directly
using their publicly available
FOI email
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
56.
57. You can see all other FOIs
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
58. That means other people
(marketing professionals or
journalists can find it) …
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
59. What ever way you choose –
just be aware that your FOI
response will be always
published online
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
60. So, use it ASAP
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
61. It does not happen that often,
but it’s something we should
be aware of
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
62. Ensure you have a strong
timeline and plan in place so
once you get your FOIs
responded to, it does not take
too long until you launch your
campaign
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
63. Check out other FOIs there -
Use it for ideation
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
64. You can also track published
and new reports
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
67. Always ask your client if they
have any data, you never know
what amazing statistics they
can have
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
68. And also, you can do good old
desk research
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
69. Because it’s not just about
public data published by
government bodies
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
70. You can use relevant sources
to figure out a new story and
angle or making public data
even stronger
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
71.
72.
73.
74. We then carried on with desk
research
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
80. It could be data from 2019 –
that’s not wrong, we just need
to state this (and ensure) it’s
the latest available data
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
81. Do your data breakdown!
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo
82. This will help you write your
headlines and angles
@Miss_HanaB @ShoutBravoUK @BrightonSEO #brightonseo