3. learning goals
1.Investigate your current
digital presence and
understand ways to
influence/enhance it.
2.Know the basics of building
an online Personal Learning
Network.
3. Learn how to connect to
and contribute to
existing online learning
communities related to
your interests.
4. Connect with scholars
using SoMe and form
connections.
4. 1. Your Digital Presence
2. Building a Network
3. Best Practices for
Engagement
6. Social media is one tool in
your toolbox.
Social media is becoming
an ever present reality.
Search committees will
search you and look at
your social media profiles.
credit:
www.paulgordonbrown.com
7. Faculty and scholars are
increasingly using social
media to expand their
audiences and share their
expertise in community.
15. digital presence
1. You have digital
footprints (what you
post), digital shadow
(what other people
post), and a digital
trail (data about you…
whether you want it
or not.
credit:
www.paulgordonbrown.com
2. Be aware of what
is out there when
people search you.
Be aware of what
your social media
profiles say about
you.
3. The best defense is
a good offense.
Define what you
want others to see
rather than leaving
it to chance.
21. PLN activity
List 5 topics/research
interests
Go to www.twitter.com
and enter those topics
into the search
What comes up? Any
chats? Anyone worth
following?
22. network.
personal learning
Build professional learning network(s) via social media
and enhance existing connections.
Look for opportunities for academic collaboration and
strengthening professional connections.
Engage in free and low cost professional development.
29. 1. Tweeting ≠ Engaging (also
reply and RT)
2. Verify before your RT
3. Post consistently
4. Give credit (HT or RT)
5. Be careful about tone
5 tips
30%
20%
70%
Regular tweets Retweets Replies
37. 1. Start you own blog or contribute to existing blogs.
2. Claim your name as a URL (e.g. www.heathersheagasser.com)
3. Link blog posts to Twitter, LinkedIn to expand reach.
4. Consider a blend of personal, scholarly, professional.
5. Post consistently…. And write brief posts.
6. Be patient.
blogging
Notas del editor
What is the first thing that comes up? Is it you? Is it someone else? What do you want to show up?
First, think about your brand promise. If you don’t have one, it’s time to come up with one! What makes you or your organization stand out? Are there specific groups of people you want to reach – Boy Scouts, Barbie doll collectors, potential college students? Convince them that their lives would be more fulfilling with you on their side. What do you do better than anyone else? Does your factory make gum that blows bigger bubbles than any other brand? Does your auto shop specialize in Lamborghinis? Does your pet-grooming business hold a “Top Dog Contest?” You get the idea.
Second, decide on a call to action. What do you want your clients, customers, or followers to do? What words can you use to coax them into doing it? You don’t have to spell it out – “Please buy my product! Pretty please!” Think about what types of messages and what tones of voice work best for your particular clientele. Get creative. Pose a challenge. The folks at the bubblegum factory might tempt you to “pop” in for a tour. The Lamborghini shop might ask potential customers to take them for a test drive.
Third, think about this: who are you? Whether you’re a person or an organization, consider all the components of your complex personality. Brainstorm the best words to describe you, as well as your audience, your peer institutions, and whoever else you’d like to connect with. Toss everything out there. Don’t hold back. Now, take your awesome collection of words and think in terms of hashtags, keywords, connecting, and work on whittling down the list. The pet groomers might want to target fans of #dogsoftwitter. Lamborghini might connect with people looking for a #newcar.
People, websites, apps, books, resources that are your “real world classroom” – a combination of formal and informal learning spaces.
Digital tools are essential today. The abundance of information available “requires that we offload our cognitive capacity onto a network of people and technology our networks are incredibly rich now, whether it’s a mobile phone, whether it’s a computer, whether it’s access to a database, but we’re seeing a significant explosion in how we start to connect with other people but also how we connect with data sources” (Siemens, G., n.d., para. 4). To facilitate learning I currently use computer for online classes, tutorials, research, and reading. Various editing and design software serve as learning experiences as I used them for projects. Email, social networks, blogs, and texting, either on the computer or iPhone also facilitate social learning.
Digital tools are essential today. The abundance of information available “requires that we offload our cognitive capacity onto a network of people and technology our networks are incredibly rich now, whether it’s a mobile phone, whether it’s a computer, whether it’s access to a database, but we’re seeing a significant explosion in how we start to connect with other people but also how we connect with data sources” (Siemens, G., n.d., para. 4). To facilitate learning I currently use computer for online classes, tutorials, research, and reading. Various editing and design software serve as learning experiences as I used them for projects. Email, social networks, blogs, and texting, either on the computer or iPhone also facilitate social learning.
