1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose: To raise awareness about the
tigers coats being illegally taken from the
animal. This poster is also campaigning
against the illegal sales of fur and the
inhumane principles that surrounds. Its also
there to change attitudes and to make people
more attuned to tigers so they care more for
the animal instead of just pushing the thought
to one side. Its also there to provide
information to inform people less educated on
the matter.
Aims: The overall aim of this poster is to
prevent tigers from becoming extinct. Another
aim would be to help prevent and stop tigers
being hunted for their fur.
2Creative Media Production 2012

3. Techniques:
There are a variety of techniques used in the poster. One
thing they have done is put a cute picture of a tiger cub next
to a slightly dark bit of text. This is so that you can see the
animal directly and then compare that image with the text on
the poster. It makes you feel sorry for the innocent tiger cub
that's mother is getting shot for medicine or fur. If the bit of
text was on its own it wouldn't really make that much
sense, and the average person would probably see it as
referring to a coat that is worn by someone and nothing to do
with an animal. With the image and text both together it
makes you think more about the type of person it would take
to do such a thing (skin an animal). You then start to
familiarise with the tiger and then drift away from the people
who could potentially do this. You then have no sympathy for
someone is capable of being part of the fur trade. It has large
bold text to grab your attention alongside the image which
you will see at first glance. It then has a little bit of information
under the bold writing that you will read on a closer glance.
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Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
http://wwf.panda.org/what_we_do/endangered_species/tigers/about_tige
rs/tiger_population/
This poster may not have directly impacted anything. Its effect can’t really be
seen so clearly. Tigers have been campaigned about for years and whilst
campaigns have been going on the numbers have still been dropping. Its not
until recent years that the collection of campaigning and conservation has
made a difference. Its taken years of breaking down boundaries such as the
Chinese medicine industry. This poster may have only spread awareness about
an already well known topic. It will have had a small effect on the subject as its
such a big problem that is already known about.

5. Case Study: (campaign/organisation name)
Purpose: To campaign against
smoking and make people think about
what message this poster is trying to
send. It is also raising awareness that
smokers can die younger. It is also
there to try and change attitudes and
to make younger people take smoking
as seriously as it really is.
Aims: To prevent as many people as
possible from smoking. To eventually
discontinue or completely stop the
sale of cigarettes.
5Creative Media Production 2012

6. Techniques:
There are a few techniques that this poster uses to its
advantage. Everybody wants to stay looking younger as
they get older and this poster is a play on that. If this
poster was taken literally it could have a very different and
negative effect. What it is trying to say is that smoking
causes you to die younger preserving whatever age you
were at that time. It is slightly morbid but at the same time
does send across a thought provoking message. It makes
you think about whether or not you would be happy
dyeing at a young age because of smoking. Obviously
you wouldn’t be happy with that at all and in fact you
wouldn’t know but the poster does what it was designed
to do and that was to make you think about smoking and
the effects it has whether you smoke or not. Its to keep
the non smokers not smoking and to try and persuade
others of a healthy and less poisoning lifestyle choice.
6Creative Media Production 2012
Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
7Creative Media Production 2012
Case Study: (campaign/organisation name)
The poster itself wont have that much of an effect because it is just one poster
that is part of a long ongoing problem. It will have impacted individuals who see
the poster and then relate it to themselves. They will react to it better if they are
young at the time because it will be more hard hitting. If your old and you
smoke you may look at that poster and think about how lucky you are that you
are still alive. This poster is made to impact on individuals as appose to the
whole smoking movement. Many people still smoke each year and many
people still take it up each year. The number has drastically reduced as
advertising for cigarettes becomes more prohibited. Another reason smoking
has dropped is because of the education that people now get on the harms of
smoking.
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/

8. Case Study: (campaign/organisation name)
Purpose: One purpose that this poster
shows clearly is to change attitudes. Some
people see drugs as something casual and
might not fully realise the bad circumstances
that you can come into from dealing or taking
drugs. This poster is also to raise awareness
and to remind people breaking the law that
there are police out there looking for them.
There wouldn’t be a direct effect from the
poster but it would defiantly be thought
provoking if you walked past it every day. It
could also be there to help strengthen the
community ties because this reminds the
general citizen that the police are out there as
we speak stopping criminals. It is also
campaigning against the illegal sales of drugs.
Aims: The aim of this poster is to prevent
people from dealing and taking drugs. Its
basically saying that if you are dealing drugs
the police have a free pass to smash down
your door. It could subliminally effect people
and prevent them from turning to drugs as a
source of income if times are hard.
8Creative Media Production 2012

9. Techniques:
They have used a play on words as the main choice for
text in this poster. For people who don’t sell or use drugs
this poster may seem amusing because of that play on
words. Its almost an indirect threat to drug dealers saying
that they will be found and they cant do it as casually as
they want. I think this poster was made to try and increase
the paranoia around drug dealing to then prevent people
from doing it. Its not at all a sure fire way to stop drug
dealing but this kind of media can be an important cog in
a much bigger machine. Its used different clashing
colours so that text stands out where it needs to. The left
hand side of the photo matches up with the right this
gives it a sort of fear effect. Anyone who looks at that
poster that isn’t a drug dealer will hopefully not feel that
side of the poster as it is also there to inform you that the
police are actually making use of their time. They want the
police to look scary to potential drug dealers.
9Creative Media Production 2012
Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
10Creative Media Production 2012
Case Study: (campaign/organisation name)
http://www.districtpolicing.com/craigavon/craigavon-newsroom.htm
This poster has had a noticeable impact because it was designed
specifically for one purpose and that was to help prevent the drug
circulation in the local area of Craigavon. It was designed to raise
awareness in the community so that people would come foreword and
inform the police about drug related happenings. Although crime in many
different areas dropped around Craigavon they said they wanted to charge
more people for supplying or being reported of supplying drugs. In 2010
they charged 2 people and in 2011 they charged nobody. The poster may
not have been effective because they already caught the suppliers or it may
have just been an unfortunate coincidence. I think the poster will have
helped raise awareness but may have not done much in terms of making
people come forward and handing in drug dealers. This is probably
because most people don’t really go out of their way to give someone else
a bad day especially when it doesn’t effect them.
http://www.psni.police.uk/dpp-e-district-q3-craigavon-2011-2012.pdf

11. Case Study: (campaign/organisation name)
Purpose: The poster was deigned to raise
awareness around meth. Meth is a terrible drug
and is taking many places by storm. Its stating
that you will act out of character if you have had
meth. Its also to change attitudes. Generally
people know to stay well away from meth but
there are small places where its acceptable and
its all about changing these peoples attitudes. Its
there to provide information. It tells the people
who already know its bad to stay away. It tells
the people who abuse it what the true
circumstances of their habit. Its campaigning
against meth in all its forms.
Aims: To stop people from taking meth is the
initial aim. In the long run I think their goal would
be to completely eradicate the sale and
distribution of meth. This poster alone wouldn’t
be a very effective tool but alongside the police
and the education available it can be a very
useful way of informing and preventing.
11Creative Media Production 2012

12. Techniques:
They use a shock technique in this poster that can be
very helpful for getting the harsh truths across. People
know that if you take meth you wont have full control of
your body and actions, this poster says that in a much
more blunt way. They have used quite a normal scene in
the background so that people can relate to it more. If
they had chosen a homeless old man to use in an image
the average person may just look at it as his life's
circumstances. They used a homely looking man so that
you think of the elderly people in your social circle. Also
although the people in the poster are looking a bit dark as
they are portrayed as taking the drug they too look
relatively normal. The writing is in bold white which
separates it from the dark background and making it
easier to read. The overall image would catch your eye
from a distance and as you get closer you would realise
what its showing.
12Creative Media Production 2012
Case Study: (campaign/organisation name)

13. Impact: Evidence of any change being brought about through projects
using words and or graphics.
13Creative Media Production 2012
Case Study: (campaign/organisation name)
This poster will not have any direct impact to the large epidemic of meth
but its just to raise awareness. There is no real way of calculating the
amount of people who use meth this is because it’s run by underground
drug dealers. It’s a lucrative market that spans from the rich to the poor.
It’s a highly addictive drug and there are hundreds of thousands of new
users each year. With the rising population of modern life its something
that’s not going to change without more campaigning or without money.
Meth is a growing problem and wont be sorted until it’s a top priority for
police and the government. This poster may have some slight effect in
actually preventing people from taking meth but it will be immeasurable.
Its mainly just to prevent people from trying it in the first place. If you are
educated on the drug you will know how bad it is then in turn you wont try
it. Its only with material like this that people can become educated.

14. Case Study: (campaign/organisation name)
Purpose: One purpose of this photo is to
change peoples attitudes. Some people may
be very happy with their wages and may not
even think about helping the people at the
bottom. This is a good way of reminding
people which areas of the country need
support. Its also to make people aware that a
bad minimum wage can effect so many
people if its not deciphered with care. This
poster is campaigning for the living wage and
to make it fair and beneficial for everyone. Its
providing important information by informing
people of political going on. It was also made
to change voting behaviour by getting people
to vote for the living wage.
Aims: The overall simple aim is to get
people to vote for the good of the living wage.
Its also there to give you a bit of persuasive
information.
14Creative Media Production 2012

15. Techniques:
They use a visual higher achy so that certain bits of text
stand out more than one another. In this poster the word
live is in large green letters. This is probably what would
grab your attention from a distance for two reasons, one
being the bold text another being the choice of the word
live. People are eager for things to enhance or improve
their quality of life so I think it was a good choice. Its
saying “we want to live with dignity” almost saying that if
you don’t agree with what the poster is saying you don’t
want to live with dignity. It has quotes that seem to have a
noble origin for example “I have signed the living wage
pledge”. Quotes like that raise questions in your own
head like when am I going to sign the agreement? Or am
I going to sign the agreement? It uses complimenting
colours to keep it professional looking yet still eye
catching. Its aimed towards an older voting range you can
see this because of the colour scheme chosen.
15Creative Media Production 2012
Case Study: (campaign/organisation name)

16. Impact: Evidence of any change being brought about through projects
using words and or graphics.
16Creative Media Production 2012
Case Study: (campaign/organisation name)
The impact of this poster could be quite great. Its telling people to sign the
living wage pledge. Its something that is yet to be decided that could
increase minimum wage. The more people who see the poster the more
that are likely to sign the pledge so in that sense the poster is predicted to
have a good impact. You will only be able to tell whether it has had
enough impact by waiting to see if the pledge is passed and minimum
wage is increased.