Awash Wine leads the Ethiopian wine market, holding an 80% share. Wine consumption in Ethiopia is growing 10% annually as it is commonly consumed with meals, holidays, and celebrations. Awash Wine was established in 1936 and nationalized in 1973 before being privatized in 2013. It is now owned by an Ethiopian entrepreneur and British private equity fund and produces popular brands like Awash, Gouder, Kemila, and Axumit from its two wineries and 500 hectare farm.

1. Driving the Ethiopian wine market growth
through Excellence and Innovation

2. WHO we are....
Our story
• Established in 1936 by two Greek and Italian families
• Producing popular brands, like AWASH or GOUDER in fasko bottles
• Nationalized in 1973 into a government firm named Awash Wine
• Taken over in 2013 by an Ethiopian and a British investors

3. The Ethiopian Wine Market
Awash leads the Ethiopian wine market
• 8 bottles out of 10 consumed is from Awash range
• Well established wine brands:
AWASH, GOUDER, KEMILA, AXUMIT, GEBETA
Wine consumption is growing in Ethiopia
• 10 million liters of wine consumed in 2015
• 10%+ annual growth (Country growth 7-8%)
• Best partner of meat meals, holidays or celebrations
• Drunk plain or mixed like Turbo, a best seller, on all kitfo/tibs tables
Successful development of the Ethiopian Premium segment,
driven by Gebeta or Castle Wine

4. AWASH WINE SC - KEY FACTS
Owned
by 8 Miles, a British Private Equity fund,
chaired by Bob Geldof
and by an Ethiopian Entrepreneur,
Mulugeta Tesfakiros
Turnover: 350 mio ETB (USD 17.5 mio)
Profit making company
ETB 70 mio invested since the privatization
toupgrade production capacity

5. AWASH WINE SC - KEY FACTS
575 permanent employees
Women employees: 45%
500 seasonal workers at the farm
2 Wineries in Addis at Lideta and Mekanisa
A farm in Upper Awash with 500 ha

6. Merti Jeju farm
Addis Ababa
Merti Jeju

7. Merti Jeju farm

8. Merti Jeju farm

9. OOOur vision
To drive the Ethiopian wine consumption growth through
excellence and innovation while maintaining the traditions
and history that make our firm unique.
We drive this vision through initiatives:
Our Valued
Customers
Across our
product
range
Corporate
Social
Responsible
Programs
With our
Manufacturing
partners
Inside the
firm
Our
Employees

10. WHO we are....Our range ...

11. AWASH
it’s OK to mix
Dry white wine
Best partner for refreshing wine cocktail
Serve cool 6-8”
ETB 39 per 750 cl bottles
Alcohol Level is from 10%
For smaller thirst or individual consumption,
exists in 330 ml

12. GOUDER
Dry red wine
Best partnered with Vegetables, sea
food, chicken, lamb and beef
Alcohol 11 %
ETB 42 per 750 cl bottles
For smaller thirst or individual
consumption, exists in 330 ml

13. KEMILA
Sweet white wine
Best partnered with Fruity Dessert
Dishes with cream sauce, chicken
Alcohol 11.5%
ETB 80 per 750 cl bottles
For smaller thirst or individual
consumption, exists in 330 ml

14. AXUMIT
Sweet red wine
Best Partnered with spicy food,
veal, meat
Alcohol 11.5%
ETB 80 per 750 cl bottles
For smaller thirst or individual
consumption, exists in 330 ml

15. GEBETA