1. 2014 MARCH
AUTO-MOTO
PROMOTIONS

2. 2014 MARCH
A few promotions from the auto-moto market are usually
found in most retailers’ non-food pages,
but in March 2014 Lidl and Selgros played a full tematic of
auto-moto articles.

3. 2014 MARCH
Auto-moto insertions in all leaflets from March 2014 reached a number
of 219, with 30% more than the same period last year.
See in the table below each retailer’s evolution of auto-moto insertions.
Mar-13 Mar-14 Evol. PIC Mar-13 Mar-14 Evol. SOV Mar
Val. PIC Val. PIC % SOV PIC SOV PIC Percent Points
CASH&CARRY 26 73 181% 15,50% 33,40% 17,9
SELGROS 16 65 306% 9,50% 29,70% 20,2
METRO 10 8 -20% 6,00% 3,70% -2,3
HARD DISCOUNT 55 84 53% 32,70% 38,40% 5,7
LIDL 31 60 94% 18,50% 27,40% 8,9
PENNY MARKET 12 12 0% 7,10% 5,50% -1,6
XXL MEGA DISCOUNT 12 12 0% 7,10% 5,50% -1,6
HIPERMARKET 32 37 16% 19,10% 16,90% -2,2
KAUFLAND 2 18 800% 1,20% 8,20% 7
CARREFOUR 8 12 50% 4,80% 5,50% 0,7
CORA 7 7 0% 4,20% 3,20% -1
REAL-HYPERMARKET (METRO) 15 -100% 8,90% -8,9
SUPERMARKET 1 0,50% 0,5
MEGA IMAGE 1 0,50% 0,5
TRADITIONAL TRADE 3 1 -67% 1,80% 0,50% -1,3
UNICARM 3 1 -67% 1,80% 0,50% -1,3
ELECTRO 1 0,50% 0,5
ALTEX 1 0,50% 0,5
BRICOLAJ 52 22 -58% 30,90% 10,10% -20,8
HORNBACH 2 13 550% 1,20% 5,90% 4,7
BAUMAX-X 13 3 -77% 7,70% 1,40% -6,3
LEROY MERLIN 3 1,40% 1,4
PRAKTIKER (METRO) 3 2 -33% 1,80% 0,90% -0,9
AMBIENT 1 0,50% 0,5
BRICOSTORE 2 -100% 1,20% -1,2
OBI 32 -100% 19,00% -19
TOTAL 168 219 30% 100% 100% (-)
Retailers Evolution

4. 2014 MARCH
The market with the biggest share of voice in auto-moto for Mach
2014 was INTRETETINERE AUTO/EXTERNA AUTO, with a value of 32%.
Mar-14
Val. PIC
INTRETINERE INTERNA /EXTERNA AUTO 71
ECHIPAMENT SI DECORATIUNI AUTO 58
CAUCIUCURI 25
INTRETINERE MOTOR 21
INTRETINERE SI ACCESORII AUTO-MOTO 12
ATV / MOPED/ MOTOCICLETA / SCUTER 10
LUMINI AUTO 7
SISTEMAPRINDERE 6
UTILAJE AUTO 6
PORTBAGAJ/PLAFON 2
SUNET AUTO-MOTO 1
Markets

5. 2014 MARCH

6. 2014 MARCH
The amplitude of promotional prices
in certain markets
PROMO PRICE ITEM BRAND PACKAGING RETAILER
2,29 SOLUTIE SPALAT PARBRIZ VARA STROPGEL 1 BUC. 5 L PENNY MARKET
2,29 SOLUTIE SPALAT PARBRIZ VARA STROPGEL 1 BUC. 5 L XXL MEGA DISCOUNT
2,49 SOLUTIE SPALAT PARBRIZ VARA NO NAME 1 BUC. 5 L SELGROS
4,29 SOLUTIE SPALAT PARBRIZ VARA CLAROSOL 1 BUC. 5 L CARREFOUR
4,49 SOLUTIE SPALAT PARBRIZ VARA CLEAR VISION PROX 1 BUC. 5 L SELGROS
6,99 SOLUTIE SPALAT PARBRIZ VARA POWER SHINE 1 BUC. 5 L LIDL
9,99 SOLUTIE SPALAT PARBRIZ VARA ESTIVAL JETXPERT 1 BUC. 4 L METRO
13,99 SOLUTIE SPALAT PARBRIZ VARA ANTIINSECTE NO NAME 1 BUC. 5 L SELGROS
PROMO PRICE ITEM BRAND PACKAGING RETAILER
4,99 STERGATOARE PARBRIZ METALICE NO NAME 1 BUC. CORA
4,99 STERGATOR PARBRIZ METAL RO GROUP 1 PACHET 2 BUC. SELGROS
6,49 STERGATOR AUTO FLEXIBIL V-MAX NO NAME 1 BUC. KAUFLAND
6,99 STERGATOR PARBRIZ ALCA 1 BUC. CARREFOUR
8,49 STERGATOARE AUTO PLATE TOPFLEX NO NAME 1 PACHET 2 BUC. PENNY MARKET
8,49 STERGATOARE AUTO PLATE TOPFLEX NO NAME 1 PACHET 2 BUC. XXL MEGA DISCOUNT
12,99 STERGATOR AUTO FLAT CU 6 ADAPTOARE NO NAME 1 BUC. SELGROS
19,99 STERGATOARE AUTO WIPER ULTIMATE SPEED 1 PACHET 2 BUC. LIDL
24,99 STERGATOARE AUTO CU SPOILER ULTIMATE SPEED 1 PACHET 2 BUC. LIDL

7. 2014 MARCH
PROMO PRICE ITEM BRAND PACKAGING RETAILER
3,99 ODORIZANT AUTO WUNDER-BAUM 1 BUC. CORA
4,29 ODORIZANT AUTO LUCKY DICE SPORT ZAR AXEON 1 BUC. UNICARM
4,99 ODORIZANT STICLUTA NO NAME 1 BUC. 4 ML KAUFLAND
5,99 ODORIZANT AUTO W5 1 PACHET 3 BUC. LIDL
9,99 ODORIZANT AUTO SPRAY W5 1 BUC. 100 ML LIDL
19,99
ODORIZANT AUTO DOLPHIN/DOLPHIN OUTDOOR/
TURTLE OCEAN
AUTO EXPRESSIONS 1 PACHET 2 BUC. SELGROS
19,99 REZERVA ODORIZANT AUTO AMBI PUR 1 BUC. 7 ML SELGROS
21,99 ODORIZANT AUTO FOR HER AMBI PUR 1 BUC. 7 ML SELGROS
22,50 ODORIZANT AUTO AMBI PUR 1 BUC. CARREFOUR
PROMO PRICE ITEM BRAND PACKAGING RETAILER
9,99 COVORAS AUTO CAUCIUC SPATE NO NAME 1 BUC. SELGROS
19,99 COVORAS AUTO CAUCIUC FATA NO NAME 1 BUC. SELGROS
22,99 COVORASE AUTO MOCHETA NO NAME 1 PACHET (4 BUC.) KAUFLAND
24,99 COVORASE AUTO PVC NO NAME 1 PACHET (4 BUC.) KAUFLAND
29,99 COVORASE AUTO ULTIMATE SPEED 1 PACHET (4 BUC.) LIDL
34,99 COVORAS AUTO NO NAME 1 PACHET (4 BUC.) PENNY MARKET
34,99 COVORAS AUTO NO NAME 1 PACHET (4 BUC.) XXL MEGA DISCOUNT
34,99 COVORASE AUTO MOCHETA NO NAME 1 PACHET (4 BUC.) LIDL
36,99 COVORASE AUTO BRODATE NO NAME 1 PACHET (4 BUC.) SELGROS
39,99 COVORASE AUTO PVC RALLY PROCAR 1 PACHET (4 BUC.) SELGROS
46,90 COVORASE AUTO UNIVERSALE NEAPLES PROCAR 1 PACHET (4 BUC.) CARREFOUR
46,90 COVORASE AUTO PVC GALAXY PROCAR 1 PACHET (4 BUC.) CARREFOUR
79,99 COVOARE AUTO CAUCIUC MICHELIN 1 PACHET (4 BUC.) METRO
79,99 COVOARE AUTO CAUCIUC MICHELIN 1 PACHET (4 BUC.) SELGROS
99,99 COVOARE AUTO CAUCIUC HEAVY DUTY MICHELIN 1 PACHET (4 BUC.) METRO
99,99 COVOARE AUTO CAUCIUC HEAVY DUTY MICHELIN 1 PACHET (4 BUC.) SELGROS

8. 2014 MARCH
PROMO PRICE ITEM BRAND PACKAGING RETAILER
149,90 ANVELOPA VARA PASSIO 2 165/70 R13 79 T DEBICA 1 BUC. SELGROS
154,90 ANVELOPA VARA 175/70 R13 82T PASSIO 2 DEBICA 1 BUC. SELGROS
164,90 ANVELOPA VARA D110 175/65 R14 82T PASSIO 2 DEBICA 1 BUC. SELGROS
179,90 ANVELOPA VARA D110 185/65 R14 86T PASSIO 2 DEBICA 1 BUC. SELGROS
189,90 ANVELOPA VARA 185/65 R15 88T PASSIO 2 DEBICA 1 BUC. SELGROS
209,90 ANVELOPA VARA D210 195/65 R15 91T PASSIO 2 DEBICA 1 BUC. SELGROS
279,90 ANVELOPA VARA D320 205/55 R16 91V PASSIO 2 DEBICA 1 BUC. SELGROS
139,90 ANVELOPA ALL SEASON NAVIGATOR 165/70 R13 79T DEBICA 1 BUC. SELGROS
149,90 ANVELOPA ALL SEASON NAVIGATOR 175/70 R13 82T DEBICA 1 BUC. SELGROS
159,90 ANVELOPA ALL SEASON NAVIGATOR 175/65 R14 82T DEBICA 1 BUC. SELGROS
174,90 ANVELOPA ALL SEASON NAVIGATOR 185/65 R14 86T DEBICA 1 BUC. SELGROS
189,90 ANVELOPA ALL SEASON NAVIGATOR 185/65 R15 88T DEBICA 1 BUC. SELGROS
204,90 ANVELOPA ALL SEASON NAVIGATOR 195/65 R15 91T DEBICA 1 BUC. SELGROS
279,90
ANVELOPA VARA 185/65 R15 BLUE RESPONSE sau
195/65 R15 91 H BLUE RESPONSE
DUNLOP 1 BUC. SELGROS
369,90 ANVELOPA VARA 205/55 R16 BLUE RESPONSE DUNLOP 1 BUC. SELGROS
244,90 ANVELOPA VARA 195/65 R15 91T FULDA 1 BUC. SELGROS
329,90 ANVELOPA VARA 205/55 R16 91H FULDA 1 BUC. SELGROS
279,90
ANVELOPE VARA GT3 155/65 R15 88 T EXCELLENCE sau
GT3 195/65 R15 91H EXCELLENCE
GOODYEAR 1 BUC. SELGROS
369,90 ANVELOPE VARA GT3 205/55 R16 91H EXCELLENCE GOODYEAR 1 BUC. SELGROS
144,90
ANVELOPE VARA 155/65 R13 73T ATRACTA sau
155/65 R13 73T IMPETUS
LASSA 1 BUC. SELGROS
269,90
ANVELOPE VARA 205/55 R16 91V ATRACTA sau
205/55 R16 91V IMPETUS
LASSA 1 BUC. SELGROS
199,90
ANVELOPE VARA 185/60 R14 82T ATRACTA sau
185/60 R14 82T IMPETUS sau
185/65 R15 88T ATRACTA sau
185/65 R15 88T IMPETUS
LASSA 1 BUC. SELGROS
219,90
ANVELOPE VARA 195/65 R15 91T ATRACTA sau
195/65 R15 91T IMPETUS
LASSA 1 BUC. SELGROS
319,90
ANVELOPE VARA 215/55 R16 93V ATRACTA sau
215/55 R16 93V IMPETUS
LASSA 1 BUC. SELGROS
279,90 ANVELOPA VARA 185/65 R15 88T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS
359,90 ANVELOPA VARA 205/55 R16 91T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS
289,90 ANVELOPA VARA 195/65 R15 91T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS
209,90 ANVELOPA VARA PERFECTA 185/65 R15 88T SAVA 1 BUC. SELGROS
219,90 ANVELOPA VARA PERFECTA 195/65 R15 91T SAVA 1 BUC. SELGROS
Only in Selgros

9. 2014 MARCH
PROMO PRICE ITEM BRAND PACKAGING RETAILER
149,00 ANVELOPA VARA 155/65 R13 DEBICA 1 BUC. BAUMAX-X
155,00 ANVELOPA VARA 165/70 R13 DEBICA 1 BUC. BAUMAX-X
179,00 ANVELOPA VARA 175/65 R14 DEBICA 1 BUC. BAUMAX-X
229,00 ANVELOPA VARA 185/65 R15 88T DEBICA 1 BUC. BAUMAX-X
239,00 ANVELOPA VARA 195/65 R15 DEBICA 1 BUC. BAUMAX-X
179,20 ANVELOPE DE VARA PASSIO 185/65R15 88T DEBICA 1 BUC. CARREFOUR
189,99 ANVELOPA VARA 185/65 R15 DEBICA 1 BUC. CORA
199,99 ANVELOPA VARA 195/65 R15 DEBICA 1 BUC. CORA
189,90 ANVELOPA VARA 185/65 R15 88T DEBICA 1 BUC. METRO
209,90 ANVELOPA VARA 195/65 R15 91T PASSIO 2 DEBICA 1 BUC. METRO
279,90 ANVELOPA VARA 205/55 R16 91V FURIO DEBICA 1 BUC. METRO
119,90 ANVELOPA RESAPATA VARA 165/70 R13 79T MT MARIX 1 BUC. KAUFLAND
139,90 ANVELOPE RESAPATE ALL-SEASON 175/65 R14 82T MT MARIX 1 BUC. KAUFLAND
149,90
ANVELOPA VARA RESAPAT 185/60 R14 82H ES-01 sau
185/60 R14 86T ES-01 sau
185/60 R15 88T ES-01
MARIX 1 BUC. KAUFLAND
159,90 ANVELOPA VARA RESAPAT 195/65 R15 91H ES-01 MARIX 1 BUC. KAUFLAND
189,90 ANVELOPA VARA RESAPAT 205/55 R16 91V ES-01 PLUS MARIX 1 BUC. KAUFLAND
119,90
ANVELOPA VARA RESAPAT 175/65 R14 86T B&P sau
185/60 R14 82T SCOP sau
185/65 R14 86T SCOP sau
185/65 R15 88T IT POWER sau
195/65 R15 91H RADBURG POWER
NO NAME 1 BUC. METRO
139,90
ANVELOPA VARA RESAPAT 205/55 R16 91V IT POWER sau
225/45 R17 91W B&P
NO NAME 1 BUC. METRO
199,99 ANVELOPE DE VARA 195/65/R15 RACHSTONE 1 BUC. CORA
189,99 ANVELOPE DE VARA 185/65/R15 RACHSTONE 1 BUC. CORA
229,99 ANVELOPE DE VARA 205/55/R16 RACHSTONE 1 BUC. CORA
Others

10. 2014 MARCH
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
I remain at your disposal for further information or a live demo
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