Flipbook assignment

1. L O V E M E T I N D E R
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How Tinder
is changing the
dating game

2. T I N D E R L A U N C H E D
I N S E P T E M B E R , 2 0 1 2
• estimated 50 million
active users
• active in 196 countries
• 26 million matches
daily
- (Smith, Expanded Ramblings)
Latest figures show:

3. W H Y I S
T I N D E R
S O
P O P U L A R ?
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4. P E O P L E A R E
M O R E
C O N N E C T E D
In 2015 :
• 68% of
Canadians
owned a
smartphone
(Catalyst.ca)

5. T H I S E S TA B L I S H E S
A N E A S E O F
A C C E S S A N D
C O N N E C T I V I T Y
N E V E R B E F O R E
K N O W N
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6. T H I S C O N N E C T I V I T Y
M E A N S D I R E C T
A C C E S S T O T H E
I N T E R N E T
• “Latest figures
show Internet
users spend most
of their time on
social networks”
- (Ott and Thuenissan 97)

7. D U E T O T H I S ,
“ T H E C R E AT I O N ,
M A I N T E N A N C E
A N D C O N F L I C T S
O F T H E S E P E E R
R E L AT I O N S H I P S
H AV E M O V E D …
O N T O
I N T E R A C T I V E
D I G I TA L
P L AT F O R M S ”
- (Lenhart, PewResearchCentre)

8. “ P E O P L E U S E D T O M E E T T H E I R
PA R T N E R S T H R O U G H
P R O X I M I T Y… B U T N O W
I N T E R N E T M E E T I N G I S
S U R PA S S I N G E V E RY O T H E R
F O R M ” - ( S A L E S , VA N I T Y FA I R )
“ T H E I N T E R N E T I S
B E G I N N I N G T O
D I S P L A C E O L D -
S C H O O L M E E T I N G
P L A C E S … A S A P L A C E
F O R R O M A N T I C
I N T R O D U C T I O N S ”
- ( D E W E Y, WA S H I N G T O N P O S T )
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9. W H Y I S T H I S ?
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10. U S E S A N D
G R AT I F I C AT I O N
T H E O RY
“Individuals seek out
media that fulfil their
needs and leads to
ultimate gratification”
- D E S I G N E D B Y D 3 I M A G E S - F R E E P I K . C O M
- ( W H I T I N G A N D W I L L I A M S 3 6 2 )

11. T I N D E R P R O V I D E S
A N E A S I LY-
A C C E S S I B L E A N D
F R E E S O C I A L M E D I A
P L AT F O R M T H AT
M E E T S P E O P L E S
D E S I R E S
- Designed by Creativeart - freepik.com

12. “ P E O P L E F I N D
I T E A S I E R T O
C O M M U N I C AT E
O N L I N E T H A N
O F F L I N E ”
- ( E M E RY, B U S T L E )

13. “ 8 8 % O F
P E O P L E U S E
S O C I A L M E D I A
F O R S O C I A L
I N T E R A C T I O N ”
- ( W H I T I N G A N D W I L L I A M S 3 6 6 )

14. T I N D E R
P R O M O T E S A N
E A S E O F
C O M M U N I C AT I O N
T H AT I S N O T
P R E S E N T I N
FA C E - T O - FA C E
M E E T I N G S
- D E S I G N E D B Y P R E S S F O T O - F R E E P I K . C O M

15. T I N D E R A L S O
R E C E I V E S A H U G E
A M O U N T O F
E A R N E D M E D I A
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16. E A R N E D
M E D I A I S
W H E N :
“people talk about and
share your brand,
product and services,
either in response to
content you’ve shared
or via voluntary means”
- (Bennet, Social Times)

17. I T I S “ T H E M O S T
C R E D I B L E T Y P E O F
M E D I A . I T G E N E R AT E S
A U T H E N T I C ,
T R A N S PA R E N T A N D
L O N G - L A S T I N G
B R A N D AWA R E N E S S ”
- (Bennet, Social Times)

18. D U E T O I T ’ S I N T E N S E
P O P U L A R I T Y, T I N D E R I S
C O N S TA N T LY B E I N G
TA L K E D A B O U T -
W H E T H E R I T B E T H R O U G H
W O R D O F M O U T H O R V I A
O T H E R S O C I A L M E D I A
P L AT F O R M S
- designed by Freepik

19. T H E
I N T E G R AT I O N O F
B O T H FA C E B O O K
A N D I N S TA G R A M
W I T H I N T H E A P P
O N LY I N C R E A S E S
T I N D E R ’ S
D E S I R A B I L I T Y

20. T I N D E R H A S
R E V O L U T I O N I S E D
T H E D AT I N G W O R L D
With the rise of smartphones
and the consequent increase
in connectivity to the Internet
world, Tinder has effectively
created an unparalleled
dating platform
It has become the location
where people feel most
comfortable to communicate
and date
- D E S I G N E D B Y S O L O M I N P H O T O - F R E E P I K . C O M

21. W O R K S C I T E D :
Dewey, Caitlin. “Absolutely Everything Science Knows About How Tinders Changing the Way We
Date.” Washington Post. 13 Aug. 2015,
https://www.washingtonpost.com/news/the-intersect/wp/2015/08/13/absolutely-everything-
science-knows-about-how-tinders-changing-the-way-we-date/. Accessed 21 October 2016.
Emery, Lea. “Why Do People Use Tinder? For Love, Sex, And Self-Worth, Research Finds.”
Bustle. 10 Oct. 2016,
https://www.bustle.com/articles/188320-why-do-people-use-tinder-for-love-sex-and-self-
worth-research-finds. Accessed 21 October 2016.
Foster, Brook. “The Tinder Dating Pool Isn’t Completely Shallow.” The New York Times. 26 Mar.
2002,
http://www.nytimes.com/2016/03/27/style/tinder-dating-relationships.html?_
r=1&register=facebook. Accessed 21 October 2016.
Lenhart, Amanda. “Teens, Technology and Friendships.” PewResearchCentre. 6 Aug. 2015,
http://www.pewinternet.org/2015/08/06/teens-technology-and-friendships/. Accessed 21
October 2016.
Ott, Larissa, and Petra Theunissen. "Reputations at Risk: Engagement during Social Media
Crises." Public Relations Review 41.1 (2015): 97-102. Web. 20 Oct. 2016

22. Sales, Nancy. “Tinder and the Dawn of the “Dating Apocalypse”.” Vanity Fair. Sep. 2015,
http://www.vanityfair.com/culture/2015/08/tinder-hook-up-culture-end-of-dating. Accessed
21 October 2016.
Smith, Craig. “45 Impressive Tinder Statistics.” Digital Company Statistics. 1 Oct. 2016,
http://expandedramblings.com/index.php/tinder-statistics/. Accessed 21 October.
Whiting, Anita, and David Williams. “Why People Use Social Media: A Uses and Gratifications
Approach.” Qualitative Market Research: An International Journal 16.4 (2013): 362–369.
Web.
“With Growth Comes Change: The Evolving Mobile Landscape in 2015.” Catalyst,
http://catalyst.ca/2015-canadian-smartphone-market/. Accessed 21 October 2016.
W O R K S C I T E D :