CrossFit is a phenomenon in the fitness world that focuses on function. It replaces the ease and comfort that comes with gym equipment for high-intensity workouts. The 20 to 60-minute workouts usually combine gymnastics, calisthenics, and Olympic Powerlifting.

1. Kinian
CrossFit: Endurance
to the Next Level

2. CrossFit is a phenomenon in the fitness world that focuses on
function. It replaces the ease and comfort that comes with gym
equipment for high-intensity workouts. The 20 to 60-minute
workouts usually combine gymnastics, calisthenics, and Olympic
Powerlifting.
The founder of CrossFit is former gymnast Greg Glassman. He
developed the workout through his decades of experience as a
personal trainer. Glassman‟s signature workout grew in popularity
when he started training members of the Santa Cruz Police
Department in the „90s. It was in 2000 when the first affiliate
opened in Seattle.
As of 2015, there were over 100,000 certified CrossFit coaches,
and an affiliated gym opens somewhere in the world every two
hours, Maxim reported. Certification fees cost $1,000, and annual
gym fees usually cost $3,000, earning for the company over $100
million a year.

3. The Profile of a CrossFitter
Forty percent of CrossFitters is in the 25-34 age group, followed
by 20 percent from the 35-44 age group. Over 50 percent of
CrossFit participants have an annual income of $150,000. As
such, they are financially able to maintain their CrossFit gym
fees.
CrossFit targets educated young professionals. With the massive
growth the brand has gone through, its high market penetration
is evident.
A Shared Culture
CrossFit‟s popularity extends beyond the benefit of physical
transformation; a significant contribution to its success is the
strong sense of community among its members and how they
encourage personal development and positive change. Numerous
media outlets dubbed the culture of CrossFit as almost cult-like.
Writing for The New Yorker, Thomas Beller described CrossFit as
a good kind of cult.

4. Sources:
 http://www.newyorker.com/culture/culture-
desk/generation-crossfit
 http://kinian.net/
 http://www.thedailybeast.com/articles/2014/05/30/inside-
the-cult-of-crossfit.html
 http://www.maxim.com/maxim-man/crossfit-greg-
glassman-exclusive-2015-9
 http://time.com/2890075/crossfits-primal-appeal/
“I say that CrossFit is something of a cult, I don‟t mean that it
brainwashes you. I mean that, while CrossFit‟s focus is the body,
it addresses a need that is mostly mental - a need for personal
transformation,” Beller wrote.
Not for the Faint-hearted
CrossFit workouts can be so rigorous that they usually cause
people to vomit from working out too hard. Even the founder
himself is candid about CrossFit‟s risks.
“It can kill you,” he told The New York Times. “I‟ve always been
completely honest about that.