How to Succeed with a Translation, Interpreting & Language Instruction Start-up
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A personal insight into the business management of a successful start-up translation, interpreting and language-teaching company.
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How to Succeed with a Translation, Interpreting & Language Instruction Start-up
- 1. Business Management A personal journey of start-up success Translation, Language Instruction, Interpreting, Copywriting By Howard Gaukrodger PhD Howard Gaukrodger PhD, NetSalience Ltd.27 May 2013
- 2. • My path of professional development.. - BA(Hons) in languages; PhD in assessment of English in higher education - Translation diplomas (2) - Membership of national translation associations (6) - Employed for 7 years in language-teaching institutions (4 countries) - Proprietor of own language consultancy for 27 years - Conference presentations Know Your Stuff! Howard Gaukrodger PhD, NetSalience Ltd.27 May 2013
- 3. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Managing your Staff Staff - the quintessential resource, but... • Difficult to find and keep • Often require more time than anticipated for: - training - motivating - monitoring - developing • Public admin for staff can be a black hole. My solutions: a good accountant, a good IT system, and endless patience.
- 4. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Managing your Topics • Select translation topics • Ensure access to subject specialists • Know the implications of errors • Agree on style/format/dialect
- 5. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Managing your Combinations "I'd like this translating into all the languages of India," said one client to me. "Let me see, 1,652 languages," I replied. "At $50/page, that's $82,600 x 8 pages: $660,880." Some people do not know what they're asking. Make sure you know what you're offering.
- 6. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Managing your Quality • "Familiarity breeds contempt" - Always perform quality control • Do not undercharge - This can hinder investment e.g. in having a good proofreader • QA is also about service - Communication, co-operation & following instructions are key
- 7. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Web Presence • A website is a good start • Add forums and a contact form • Use Live Chat for immediacy • Publish your testimonials • Embrace social media!
- 8. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. Dare to Grow! • Success brings new challenges • Identify goals and stick to them • Set aside $$ for downturns • Anticipate staff issues • Remain aware and up-to-date Professional Language Service was my start-up company in Norway. On emigration to NZ, it was rebranded: MediaNet, then NetSalience in 2011.
- 9. • A personal journey is always exciting! • Business management is never easy. • My journey after nearly 30 years... has only just begun! Contact me on Skype: howard.gaukrodger 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd. End of a journey?