The document provides guidance on modern marketing strategies in 3 steps:
1) Focus content marketing efforts on creating valuable, easy to understand, prominent and action-oriented blogs, videos, ebooks and other materials.
2) Leverage an integrated marketing system using content, websites, paid advertising, search engine optimization, social media and analytics to generate and nurture leads.
3) Organize marketing teams with digital native specialists focused on content creation, analytics, social media reach and partnerships to implement the modern marketing approach.
AMA & HubSpot Webinar: Internet Marketing for CEOs
1. 3 Minutes
• “Either write
something worth
reading about or do
something worth
writing about.”
»Ben Franklin
2. 2 Minutes
• “If you have more money
than brains, you should
focus on outbound
marketing. If you have
more brains than money,
you should focus on
inbound marketing.”
»Guy Kawasaki
3. 1 Minute
• “What gets us into
trouble is not what we
don’t know. It’s what
we know for sure that
just ain’t so.”
»Mark Twain
4. Brian Halligan
CEO & Founder, HubSpot
Internet + Marketing For CEOs
5. Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics
20. Modern Marketing “System”
Blog IM.com Paid $$ SEO Social Grader
HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy
Demos / Customers
21. Modern Marketing “Org”
Marketing
Get Found Get Found
Convert Partners Evangelist
Content Apps
R Burnes D Zarrella J Hopkins P Caputa K Knipp
E Mirman
R Corliss E Hebert C
Ortenberg
P Kaw