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Case Study: Shipping Company Shifts From Traditional Marketing & Doubles Quote Requests

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HubSpot customer case study about Lynden, Inc., a transportation and logistics company that shifted from traditional to inbound marketing and more than doubled quote requests.

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Case Study: Shipping Company Shifts From Traditional Marketing & Doubles Quote Requests

  1. 1. Customer Case Study:Shipping Company Shifts From TraditionalMarketing & Doubles Quote RequestsLynden, Inc. is a transportation and logisticscompany. Operating in such challengingareas as Alaska, Western Canada, Russia,and other areas around the globe, Lyndenhas built a reputation of superior service to diverse industries including oil and gas,mining, construction, retail and manufacturing.HubSpot Results Summary:Increased Total Quote Requests by 270% • Increased total quote requests by 270% • Increased quote requests generated online by more than 412% • Increased total inquiries to the Lynden Call Center by 93% • Improved its small marketing teams efficiency in serving a large organizationChallenge:Shifting From Outbound to Inbound MarketingBefore HubSpot, Lynden was primarily relying on outbound marketing tactics, utilizingtraditional media such as print advertisements in newspapers and magazines. Lyndenultimately wanted to increase the number of qualified quotes it was generating, andwhen the companys VP of Marketing realized that a shift toward inbound marketingwas occurring in the marketplace, Lynden knew it needed to shift its focus towardinbound marketing in order to achieve its goals.
  2. 2. Solution:HubSpot Landing Pages, Blogging & SEOToolsNow, Lynden mainly depends on HubSpots Landing Pages and conversion forms."Since theyre so easy to create in HubSpot, we are able to really tailor those[landing pages] to what we want specifically without spending a lot of resources,"says Lynden Manager of Online Marketing Ryan Dixon, who is also leader of theSeattle area HubSpot User Group (HUG). In addition, Lynden loves how theHubSpot integration tracks and reports all lead data within the software, as well asprovides additional Lead Intelligence information such as how their leads found themand where theyre located.Lynden also values HubSpots SEO tools, using Link Grader to analyze new inboundlinks and Keyword Grader to track how well the companys keywords are performing.In addition, HubSpots Blog Analytics help Lynden understand the effectiveness of itsblog and provides data and knowledge that the company uses when creating newblog articles.Due to Lyndens inbound marketing success, the company is starting to push its callcenter to capacity and shifting more marketing dollars away from traditionaladvertising and toward inbound marketing. Were a smaller marketing department, and so we really have to efficiently use our resources, and HubSpot has really fulfilled that need for us. Its definitely had a noticeable impact on the volume [of quotes] that were getting in, and an impact on the organization.The average HubSpot customer gets 4.2x more leads after 5 months of active use ofHubSpot. To find out what type of increases in leads a company with your current leadvolume could expect, check out HubSpot’s ROI study at’s integrated marketing software gives you all the tools to implement asuccessful online marketing strategy from increasing the top of your funnel throughconversion, sales alignment and analytics. To learn more, check out HubSpot’s free trialor request a customized demonstration.