How to Grow Your Small Business Using Inbound Marketing In 2011

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HubSpot

HubSpot's CEO, Brian Halligan, talks about small business growing opportunities using Inbound Marketing.

Empresariales Noticias y política

Starting Shortly
“What gets us into trouble is not
what we don't know it's what we
know for sure that just ain't so.”
• -- Mark Twain

Brian Halligan
@bhalligan
HubSpot

How To Grow Your Business

Who Moved My Customers?

7 Step Hyper-Growth Plan

Great Example

Entrepreneur Economics

What’s HubSpot?

Traditional Marketing Is Dead

800-555-1234
Annoying
Salesperson

Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

7

Step 3

• 8 Marketing Tips From An Olympic
Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 5

• Valuable
• Easy
• Prominent
• Action Oriented

Modern Marketing “Machine”
Blog IM.com Paid $$ SEO Social Grader

HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy

Demos / Customers

100%

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1955
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Opportunity

1989
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1. Industry Standard
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0

Thank You!

“If you wait until there is another case study
in your industry, you will be too late”
- Seth Godin

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Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too. As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success. This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media. The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics. The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is. Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.

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2. Brian Halligan @bhalligan HubSpot How To Grow Your Business

3. Who Moved My Customers? 7 Step Hyper-Growth Plan Great Example Entrepreneur Economics What’s HubSpot?

4. Traditional Marketing

5. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson

6. The Market Is Here Now

7. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 7

10. 7 Step Hyper-Growth Plan

11. Step 1

12. Step 2

13.

14. Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts

15. Step 4

16. Step 5 • Valuable • Easy • Prominent • Action Oriented

17. Step 6

18. Step 7

19. Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

20. Great Example

21.

22.

23.

24. Entrepreneur Economics

25. 1950 - 2000 2000 - 2050

26. 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

27.

28. Who Is HubSpot? 28

29. 1. Industry Standard 2500 2000 1500 1000 500 0

30. 2. It Works

31. 3. Thought Leaders

32. Thank You! “If you wait until there is another case study in your industry, you will be too late” - Seth Godin