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How to Master B2B Social Media Marketing
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Media
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B2B>B2C
10.
Relationship based sales
11.
Already have the expertise
12.
Clear customer Personas
13.
People to People
14.
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16.
17.
18.
19.
Closed Millions In Sales
From Online Leads ROI – 2800%!
20.
#B2BSM
21.
22.
B2B Myths Busted
23.
“
Marketing is an asset NOT an expense. @KippBodnar ” Tweet This! #B2BSM
24.
B2B SOCIAL MEDIA IS ABOUT
REACH BUILDING
25.
The Social Web
Rewards Reach
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“
B2B companies should obsess about building reach as much or MORE than B2C companies. @JeffreyLCohen ” Tweet This! #B2BSM
27.
Social reach is the
new word-of-mouth referral engine
28.
Share lots of links
29.
BITLY, 9/2011 The shelf
life of a social media link is 3 hours.
30.
THE
Links to company blog posts 10-4-1 Links to third- party articles Link to a company landing page RULE
31.
B2B SOCIAL MEDIA IS ABOUT
SELLING
32.
“
Your goal shouldn't be to buy leads. Your goal should be to buy customers. @KippBodnar ” Tweet This! #B2BSM
33.
73%
of CEOs don’t believe marketers drive revenue. 91! FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
34.
Leads fix the problem
35.
How Social Media
Leads Happen 1 Tweet Landing Page Form Lead Like Blog Landing Post CTA Page Product Landing +1 Page CTA Page
36.
Dedicated Monitoring
http://www.flickr.com/photos/giara/2211500258
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Place CTAs Everywhere
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Improve and Iterate
41.
#B2BSM
42.
B2B SOCIAL MEDIA HAS CLEAR
ROI
43.
“
If you can’t count it, why do it? @KippBodnar ” Tweet This! #B2BSM
44.
Math Ahead
45.
TLV-COCA
= ROI (%) COCA
46.
Total Lifetime Value
47.
Cost of Customer Acquisition
48.
First- Vs. Last-Action
Attribution Last-Action Attribution: Attends Buys Clicks on a Sales Call Product PPC Ad Looks at Product Page First-Action Signs Up For Reads Blog Attribution: Webinar Post User Clicks Link on Twitter
49.
10K-3K
= 233% 3K
50.
B2B SOCIAL MEDIA IS ONLY
ONE PIECE
51.
“
Social media amplifies the effectiveness of offline marketing. It doesn’t replace it. @JeffreyLCohen ” Tweet This! #B2BSM
52.
Trade shows are social
too
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GOAL: Use Social Media
To Promote Offline Events
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5,000 T-Shirts
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RESULT: 235% Increase in event
tickets distributed and 95% redeemed
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THE BEST TIME EVER FOR MARKETERS
59.
“
Master B2B Social Media with reach, lead gen, data and integration with offline activities. @KippBodnar ” Tweet This! #B2BSM
60.
The Pot of Gold
http://www.flickr.com/photos/tao_zhyn/442965594/
61.
Prove the
CEO Wrong
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You’re the Star
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THANK YOU
64.
I’m Brian Halligan. We
wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
Notas del editor
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