HubSpot's slide deck explains why you should and how to monitor your social media channels in just 10 minutes each day.

2. Lauren Pedigo
@laurencpedigo
Inbound Marketing Specialist
HubSpot
Brittany Leaning
@bleaning
Content Strategist
HubSpot
CREATED BY:

3. In 10 minutes you can …

4. Run a Mile

5. Eat a Snack

6. Fill Your Gas Tank

7. Drink a Cup of Coffee

8. And now, you can monitor your company’s
social media in 10 minutes too.

9. How?

10. A little teamwork will get you there.

11. Want to learn more?
Check out these free resources.
Download the Ebook Or, keep on clickin’ for quick tips.

12. There’s so much to do and so little
time. So, split it up.

13. Your Marketing Team Should Monitor:
Activity of your leads
Activity of thought leaders in your industry
Conversations with words that are core to your brand

14. Your Sales Team Should Monitor:
Open leads’ Twitter & LinkedIn conversations
“Closed lost” leads tweets related to your product
“Closed won” leads to follow up with them after the sale

15. Your Support Team Should Monitor:
Questions people have about your product
Conversations customers are having about your product
Positive and negative feedback about your product

16. Your Executives Should Monitor:
Conversations people are having with other execs
Conversations about your company vs. competitors
The activity of competitors in your industry

17. Which social networks should be
your main focus?

19. Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:

20. Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:
Pro Tip: Use
TweetDeck or Social
Inbox to arrange
Twitter streams side
by side.

22. On Facebook, monitor:
Timeline posts
Comments
Private Messages
Reviews

24. On LinkedIn, monitor:
Company Page
Group Discussions

26. With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?

27. With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?
Pro Tip: Google
Alerts are a hidden
gem. It’s a free tool
to keep track of
topics with new
content that appears
on the web.

28. 10 Minute Checklist
4 minutes on Twitter
2 minutes on Facebook
2 minutes on LinkedIn
2 minutes on Google Alerts

29. Want to learn more?

30. Download the Full Ebook

31. Get a full website report, including a grade on your social media strategy.

32. THANK YOU