The document provides an overview of inbound marketing and a demonstration of HubSpot marketing software. It includes a 4-part agenda: 1) an inbound marketing roadmap; 2) a live demo of HubSpot tools; 3) requirements for success with inbound marketing; and 4) Q&A. The demo shows how HubSpot allows users to create landing pages, emails, lead lists, workflows, blog content, and track analytics. It also discusses how HubSpot customers see increased traffic and leads over time. Pricing starts at $2,400 annually for basic plans and goes up based on the number of contacts. The last 20 minutes are reserved for questions.
4. Inbound Marketing Methodology
This is how effective marketers get more customers online.
Get Traffic
Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Get Leads Place calls-to-action throughout your website to drive visitors
to landing pages with forms. Visitors fill out the forms to get
whatever you’re offering and become leads.
Get
Send your leads automated emails to drive them along your buying
Customers cycle. Provide your sales team with lead intelligence so they can
make more effective sales calls.
Analyze
Analyze the success of your marketing campaigns, and determine
which areas need further optimizations for future success.
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5. Most Enterprise Marketing Tools
Scattered, require advanced integration, and don’t provide closed-loop analytics.
Blog
Lead
Landing Pages
Nurturing
5
6. HubSpot All-In-One Marketing Software
Offer
Analyze Landing
Page
CAMPAIGN
Social
Media Email
Lead
Blog Nurturing
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22. Requirements for Success
Have interest in spending time and effort
1 to connect with internet leads
2 Have a concept of a lead or an eCommerce
website
3 Commit 5-6 hours per week for a full year
Be willing to create content & learn
4 inbound marketing
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23. HubSpot Software Pricing
All pricing below is annual. See full details at www.hubspot.com/pricing.
< 100 100-1K 1K-10K 10K-100K 100K-500K 500K-2M > 2M
Contacts Contacts Contacts Contacts Contacts Contacts Contacts
Basic $2,400 $3,600 $4,800 $8,400 - - -
Professional $4,800 $8,400 $12,000 $16,000 $21,600 $36,000 -
Enterprise $8,400 $12,000 $16,800 $21,600 $36,000 $60,000 Call us
< 500
Unlimited Visits
Visits
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24. Get a Free Inbound Marketing Assessment
…if you’re one of the first 20 people to reach out!
Ryan L. Ball rball@hubspot.com
Greg Brown gbrown@hubspot.com
Dan Sally dsally@hubspot.com
Paul Rios prios@hubspot.com
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