This document discusses the history and importance of social media. It contains the following key points: 1. Social media has evolved greatly over time, from early adoption of tools like AOL Instant Messenger in the 1990s/2000s to the rise of Facebook groups in 2005. 2. Early adopters used techniques like embedding logos on shared photos to increase exposure before social platforms became widely used. 3. The document encourages people to engage others on social media through attention-grabbing posts and conversations, but to avoid being boring or over-the-top. Success comes from consistent, passionate work.

1. #INBOUND13
Engage the world
and build your brand one
conversation at a time
Ramon De Leon
Social Media Visionary and
Global Business Speaker

2. 19 Year old
wanted to
deliver
pizzas –
Go Figure!

3. #INBOUND13
Show up EARLY
with a desire to
make a
difference!

5. Don’t Let
Your 1st Day
On The Job
Be Your
last!

6. 1. Started Online Ordering with a 3rd party vendor in ’98
2. AOL Instant Messenger was my micro-blog before Twitter was invented ’04
3. College Students started Facebook Groups ’05
Photos of events we attended were posted on our website for students to copy.
These included a embedded logo to increase our exposure.
Bold Career Highlights

7. Facebook 2005
Before Facebook was open to the public

9. November „05 AOL Instant Messenger

10. “In 2005, I considered
returning to College so that
I can open a Facebook
account”

11. Get people‟s attention!

12. People are distracted and busy!

13. Don‟t Be Lazy!

14. “Success only hits
a
MOVING target”

15. Go to battle with a wingman!

16. Don‟t Be Boring!

21. Don‟t Go Overboard!

22. Social Media Is About
People Not Technology
May 2010
Caracas, Venezuel
a

23. Feb 2013
Oslo, Norway

24. “Be your own CAFFEINE!

25. Work,
Play
&
Create
With
The
Passion
Of
A
Child!