How Small Businesses Can Generate Leads with HubSpot

•

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Webinar presented by Brian Halligan on how small businesses can use HubSpot and inbound marketing to generate leads online.

Empresariales

Brian Halligan
@bhalligan
bhalligan@hubspot.com

Small Business Lead Generation

Marketing Transformation

6 Steps To Lead Gen Nirvana

Organizing For Success

Entrepreneurial Economics

Who Is HubSpot?

Traditional Marketing Is Dead

800-555-1234
Annoying
Salesperson

Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

6

Step 1
• Blog
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release
• Apps

x

Step 2

• 8 Marketing Tips From An Olympic
Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

x

Step 3

http://app.hubspot.com/sm/feeds?portalId=53

Blog IM.com Paid $$ SEO Social Grader

HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy

Demos / Customers

100%

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1955
1957
1959
1961
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
Opportunity

1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009

1. It Works

MIT study shows:
HubSpot customers get
4.2 times more leads
after using HubSpot for
5 months

2. Emerging Industry Standard
2500

2000

1500

1000

500

0

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How Small Businesses Can Generate Leads with HubSpot

1. Brian Halligan @bhalligan bhalligan@hubspot.com Small Business Lead Generation

2. Marketing Transformation 6 Steps To Lead Gen Nirvana Organizing For Success Entrepreneurial Economics Who Is HubSpot?

3. Traditional Marketing

4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson

5. The Market Is Here Now

6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6

9. 6 Steps To Lead Gen Nirvana

10. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x

11.

12. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x

13. Step 3 http://app.hubspot.com/sm/feeds?portalId=53

14. Step 4 You Gotta Give To Get x

15. Step 5 z y y2

16. Step 6

17. Organizing For Success

18. • Conformity Reigns…Exceptions Rule

19. Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

20.

21. …Be Yourself …Remember Your Parents

22. Entrepreneur Economics

23. 1950 - 2000 2000 - 2050

24. 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

25.

26. Who Is HubSpot? 26

27. 1. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months

28. 2. Emerging Industry Standard 2500 2000 1500 1000 500 0

29. 3. Thought Leaders

30. Learn More www.hubspot.com/demo