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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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HubSpot
HubSpot

Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

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The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Marketing is Changing 1950 - 2000 2000 - 2050
Outbound Marketing
Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
More Bad News…
The Good News…
Inbound Marketing
Inbound Gives Leverage
Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
NY Parking Tickets Blogging + SEO + Social Media ,[object Object]
25x more visitors from Google
8x more links to websiteWebsite Visitors
Vocio Blogging + SEO + Social Media ,[object Object]
“This puts us on par with companies that can outspend us 100 fold in marketing”Website Visitors
WebsiteGrader.com Free Interactive Tool 1.1 million reports generated 30,000+ inbound links 50,000+ opt-in email list $5,000 marketing budget
B2B Music Videos ,[object Object],40,000 views first week 10,000 views first day ,[object Object],#1 source = StumbleUpon #2 source = Twitter #3 source = Facebook ,[object Object],Page 1 for “inbound marketing” 50+ inbound links to blog article
BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase
Questions to ask yourself...
How am I expanding my online footprint?
Am I publishing share-worthy content?
How can I start and join relevant conversations?
Am I present everywhere people discuss my industry?

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