The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.
Join Anne Mercogliano, Marketing Manager at Twitter, and Laura Fitton, Inbound Marketing Manager at HubSpot in this three part workshop to learn how to build your Twitter presence, engage with your audience, and generate quality leads and customers!
Audience was higher level than weWhat can be done on twitter instead of howvt o do itEvents: organic and promoted tweet – promote the most important stuffWalk through Get new link – nl and tweetGet their handle
Can give a quick overview on the team
Can give a quick overview on the team
Can give a quick overview on the team
Optimize your profile Make your profile about your company, handle, description, images, logo, Link back to your websiteUse keywords to help rank on SEOReach your ideal audience with hashtags relevant
Follow the right peopleCustomers, influencers, friendsPromote your account to a targeted audience
With your message on organic and in ads, in the timing of tweets (tweet regularly) and the content you tweet about
QuestionsAsk and answer questions on TwitterStay active
Tweet about contentYour blogYour offersIndustry newsEvents
Find the right audiencePromoted tweets of important content
HERE we will introduce how important it is to marry the content you promote organically with the paid aspect of Twitter. The two strategies should be aligned.
Think back to what goals you were trying to reach on twitter.
Using an analytics tool you can track how many visits to your website come from a specific source. How do you track this? Set up a tracking token for each tweet that has a link in it. The tracking token wil have source=twitter in it. Using google analytics or another marketing analytics tool, you can then go in and see how much traffic comes from each source. How does this compare to other traffic sources? What was your traffic like before you starting using twitter, and twitter promoted accounts? How to get more traffic to your site
ANNE – what part of twitter can we add in here to show engagement of a specific tweet? This slide can be about optimizing current tweets based on twitter data.
Look into your marketing analytics tool to see the number of leads from each campaign. To get even more specific with your campaigns, creating a specific tracking token for each campaign on twitter, instead of twitter as a whole, can help you improve your twitter presence for even more lead generation.