Artificial intelligence (AI), machine learning, and over 50 technologies behind Watson cognitive computing are reshaping our human-computer interactions in business and in science. The application programming interface (API) economy has provided a means to access these new cognitive computing capabilities in highly flexible and consumable ways. Watson cognitive APIs are embedded into existing business systems and used in combinations to create lines of business once previously non-existent. Check out this upcoming webcast and join a Watson guru as he discusses how cognitive APIs are being applied for business value and transformation. Featured Speaker Rahul Singhal - Program Director for IBM Watson Developer Cloud

1. What Innovative
Business Strategies
Cognitive APIs Facilitate
Manish Goyal
Head of Product Management
IBM Watson Developer Cloud

2. Competitors will continue to accelerate disruption and blur the lines
among categories
“The biggest threat is new competitors
that aren’t yet classified as competitors.”
—Piotr Ruszowski, chief marketing officer,
Mondial Assistance, Poland
expect more competitors from
outside their industry, while only
29 percent expect more competition
from within their industry.
54%of CxOs
SOURCE Redefining Boundaries: Insights from the IBM Global C-suite Study,” IBM Institute for Business Value, September 2015
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

3. Three- to five-year strategies
for CxOs:
They’ll be hampered by
limited insights when only:
80 percent are set on being the first
to market with innovation
66 percent plan to focus more
on customers as individuals
81 percent expect to shift to more
digital, virtual client engagement models
51 percent draw on customer
feedback
39 percent draw from adjacent
industries
29 percent draw from blogs and
social media sites
SOURCES Redefining Boundaries: Insights from the IBM Global C-suite Study,” IBM Institute for Business Value, September 2015.
CxOs sense the opportunity, but are limited by lack of visibility
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

4. Data that’s
coming
Customer records
Transactional systems
Predictive models
Institutional expertise
Operational systems
News
Events
Geospatial
Weather
Social media
Internet of Things
Sensory data
Images
Video
Speech
Data outside
your firewall
Data you
possess ++
Structured and active Unstructured and dark
Digital intelligence provides enterprises competitive advantage
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

5. Cognitive APIs add completely new abilities to your business
technology
© 2016 International Business Machines Corporation
AlchemyLanguage Concept
Expansion
Concept Insights
Dialog Document
Conversion
Language
Translation
Natural Language
Classifier
Personality Insights Relationship
Extraction
Retrieve and Rank Tone Analyzer
Speech to Text Text to Speech
AlchemyData
News
Tradeoff Analytics
AlchemyVision Visual Insights
Visual Recognition

6. Shift
technology’s role
from enabler
to advisor
Cognitive business
The next evolution of human
and systems capabilities,
where technology enhances, scales and
accelerates human expertise

7. 50%
say available data limits
confidence in strategic
decisions
95%
plan to invest in cognitive
Healthcare
SOURCES cited in notes
believe they can’t
deliver on consumer
expectations
94%
plan to invest in cognitive
Retail
60% 30%
say the quality of data is
insufficient for business
model innovation
98%
plan to invest in cognitive
Insurance
Today’s industry leaders recognize the gap in their
organizations’ abilities
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

8. Seize opportunities for disruption before your
competitors do
Amplify
knowledge,
reimagine
workflows
Transform
the enterprise
CognitiveBusiness
Accelerate learning and
scale expertise
Institute processes and
operations with learning
built in
Deepen relationships through
interactive, personal
engagement
Develop applications, products
and services that read, see,
talk, hear and learn
Discover and explore
intelligently to unlock new
business models and
accelerate evolution
Become
indispensable to
users and
customers
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

9. Become
indispensable
to users and
customers
The vision
We can change the way that
children learn by changing the
way they play.
The disruption
Elemental Path built the first WiFi-
enabled toy that holds conversations
with kids—responding to questions with
developmentally appropriate content.
The result: CogniToys can evolve over time to take on a
unique personality based on a child’s interactions, helping her
develop language and mathematics skills.
Educational content
framework
IBM Watson™
APIs
IBM Watson
Developer Cloud+ +
© 2016 International Business Machines Corporation
Elemental Path
Toys that generally interact with children
© 2016 International Business Machines Corporation

10. The vision
Garner the collective
intelligence of shoppers
everywhere to identify trends
The disruption
Deliver daily feeds of
fresh shopping insights into
what products are trending, why,
and where trends are headed
Become
indispensable
to users and
customers
The result: More personalized customer experience and service
Social networks, blogs,
forums, comments,
ratings, and reviews
IBM Watson
APIs
IBM Watson
Developer Cloud+ +
IBM Watson Trend – Gift Guide for Holiday Heroes
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation
https://ibmwatsontrend.com

11. The vision
Enable lawyers to perform
comprehensive legal research
more quickly and effectively
than ever before
The disruption
Draw from legislation, case law and
secondary sources, answering natural-
language queries with citations and
recommended reading, monitoring law
developments 24x7 and alerting
researchers to relevant changes
The result: Reduced research time from hours to seconds, allowing
teams to service more clients, with clients seeing lower legal fees
Entire body
of law
IBM Watson
APIs
IBM Watson
Developer Cloud+
Amplify
knowledge,
reimagine
workflows
Ross Intelligence
Power through legal research
+
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

12. The vision
Improve the accuracy of supply
chain forecasting with a deeper
understanding of how weather,
local events, and social media
can predict customer behavior
The disruption
Hyper-localized insights that are
now built into supply chain models
The result: Decreased demand-forecasting errors by 50 percent
Supply chain
operational data
Twitter
The Weather Company
Local events
IBM Watson
APIs+ +
Amplify
knowledge,
reimagine
workflows
A Retailer
Creating a cognitive supply chain
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

13. The vision
Shorten the distance between
issue and resolution by
elevating the expertise of the
Technical Support Services
(TSS) organization
The disruption
Enable agents and customers to
ask questions about problems in
natural language and receive
solutions prioritized based on the
likelihood of success
The result: Stronger customer relationships driven by reduced call
time and increased rates of first-time fixes
Technical support
knowledge bases
IBM Watson APIs
+
Amplify
knowledge,
reimagine
workflows
IBM Technical Support Services
Delivering accurate answers instantly
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

14. The vision
We can identify a new path for
generating scientific questions
to accelerate the development
of new, effective treatments
for disease.
The disruption
Watson technology assisted
researchers by reading 70,000
scientific articles to find new
proteins that could be helpful in
the fight against cancer.
Baylor Knowledge
Integration Toolkit
Medical
journals
IBM Watson
Discovery Advisor™+ +
The result: Seven new proteins were identified in less time than it
historically took to discover one.
Transform the
enterprise
Baylor College of Medicine
Accelerate disease treatment research
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

15. “IBM’s Watson is already being used to apply cognitive computing in a wide range of
industries and technologies, from education to banking to winemaking to urban
planning, and so much more.” Fast Company
“Cognitive everything—by 2018, over 50 percent of developer teams will embed
cognitive services in their apps (versus 1 percent today), providing U.S. enterprises
with over USD$60 billion in annual savings in 2020.” IDC
“We wanted it to be more personal and intuitive with natural language…. the results
change dramatically as more questions are asked. And customers can ask questions
which would not be possible with filters.” Cal Bouchard, The North Face
SOURCES cited in notes
Let cognitive abilities take root to set disruption in
motion
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

16. • Meet Watson
The platform for Cognitive Business
• Explore the Watson Developer Cloud
From gaining insights from text to analyzing images and video, you
can tap into the power of Watson APIs to build cognitive apps
• Build Cognitive Apps with Bluemix
Get started with a free 30 day trial of Bluemix, a platform as a
service (PaaS) that enables developers to build and run apps in the
cloud
• Need Help? Contact us.
Join us on the journey
Welcome to the cognitive era
© 2016 International Business Machines Corporation

17. Questions on Cognitive Computing?
!
Submit on-screen
!
We’ll be answering your questions shortly!
Q&A Session
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation

18. Upcoming Sessions in Thought Leadership Webinar Series: !
https://ibm.biz/BdHhEu!
!
Your Cognitive Future Part I - The Evolution of Cognitive Computing: !
https://ibm.biz/BdHUqy!
!
Your Cognitive Future Part II - Kick Starting Your Cognitive Journey:!
https://ibm.biz/BdHUqS!
Thanks for attending!
Manish Goyal
Head of Product,
Watson Developer Cloud
IBM Watson Group
Next Steps
© 2016 International Business Machines Corporation© 2016 International Business Machines Corporation