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From e-Commerce
   to s-Commerce
From e-Commerce to s-Commerce




  “If I had to guess, social
  commerce is the next
  area to really blow up.”
                        Mark Zuckerberg, August 2010


                                    Manuel A. Alonso Coto, PhD
                                            18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




People who click Facebook “Likes” are more active
 and connected than the average Facebook user.
                                    Manuel A. Alonso Coto, PhD
                                            18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011
From e-Commerce to s-Commerce




  Facebook Credits Integrate into the Real World
                                     Manuel A. Alonso Coto, PhD
                                             18 November, 2011
From e-Commerce to s-Commerce



  Every industry and vertical is going
  to be rethought in a social way.
  The real opportunity is about people
  redesigning these spaces.



                                Manuel A. Alonso Coto, PhD
                                        18 November, 2011

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From e-Commerce to s-Commerce

  • 1. From e-Commerce to s-Commerce
  • 2. From e-Commerce to s-Commerce “If I had to guess, social commerce is the next area to really blow up.” Mark Zuckerberg, August 2010 Manuel A. Alonso Coto, PhD 18 November, 2011
  • 3. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 4. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 5. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 6. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 7. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 8. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 9. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 10. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 11. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 12. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 13. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 14. From e-Commerce to s-Commerce People who click Facebook “Likes” are more active and connected than the average Facebook user. Manuel A. Alonso Coto, PhD 18 November, 2011
  • 15. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 16. From e-Commerce to s-Commerce Manuel A. Alonso Coto, PhD 18 November, 2011
  • 17. From e-Commerce to s-Commerce Facebook Credits Integrate into the Real World Manuel A. Alonso Coto, PhD 18 November, 2011
  • 18. From e-Commerce to s-Commerce Every industry and vertical is going to be rethought in a social way. The real opportunity is about people redesigning these spaces. Manuel A. Alonso Coto, PhD 18 November, 2011