Christopher Penn - Measuring PR in the 21st Century

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INBOUND

INBOUND 2015

Marketing

INBOUND15
Measuring PR in the 21st
Century
What actually works, what you should
stop doing immediately
Christopher S. Penn
Vice President, Marketing Technology,
SHIFT Communications

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WhereCanIGetTheSlides.com
100% Discount Code: inbound15

The Problem: Measuring the Top of the Funnel
Past Ineffective Solutions
What You Can Do Today

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The Problem
Audience
Prospects
MQLs
SQLs
Sales Opps
Closed Won
Deals
Customers

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Christopher Penn
@shiftcomm
Shiftcomm.com
@cspenn
cspenn.com

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