1. INBOUND15
HOW TO FAIL AT TWITTER
Observations From A
Twitter Enthusiast &
Semi-“Twitter Famous” Person
Danny Sullivan
Founding Editor, Marketing Land
8. TWITTER FAMOUS: People & brands reach
out because my of followers
INFLUENCER: People & brands reach out
because of my job
My Many Lives On Twitter
9. REGULAR USER: People & brands reach out
to me as regular Twitter user…
And I reach out because I just enjoy Twitter
as a regular person
My Many Lives On Twitter
84. Celebrities are the same as other users
of twitter. They don't like the 'teaspoon dipped into
the Mississippi River' aspect of twitter: that they're
always missing so much of their feed.
And it's the same for them when it comes to
retweeting: if you want something retweeted, than
post something retweetable! And of course what
they like is the reach, immediacy and brevity of the
platform.”
-- Rob Gregory, CRO of WhoSay
85.
86.
87.
88.
89.
90.
91. INBOUND15
@dannysullivan
Listen to your followers, don’t blindly respond
Deliver on what you promise on Twitter
Appropriately reach-out & with value
#140Takeaways
93. INBOUND15
@dannysullivan
#More
7 Ways To Fail At Twitter
http://marketingland.com/7-ways-to-fail-at-twitter-141809
Marketing Land’s SocialPro Event
Nov. 18-19, Las Vegas: use code “inbound” for 10% off
Marketing Land:
Social Media Marketing Channel & Weekly Newsletter