Presented by Mr Dev K. Menon, Senior Brand Lead, IBM Collaboration Solutions, IBM Singapore at ISS Seminar: Where is Social Media Going in 2014? on 27 Nov 2013.

1. Empowering A Smarter Workforce
Through Social Knowledge Sharing
Presented By Dev K Menon,
Senior Brand Lead, IBM Collaboration Solutions,
IBM Singapore

2. Organizational Challenges Today
Is NOT Document
Management…

3. CEO
How Do I Enable My Employees To
Work Smarter Instead Of Harder?

4. Different People Work Differently
Is NOT Document
Management…

5. Understand Social Media

6. Understand Social Media

7. Understand how Social Media Is Influencing
Decisions

8. Understand That Knowledge
IS NOT
STORED
IN FOLDERS

9. This afternoon everyone
in your company walks
out the door…never to
return…including you.
Would your company be
able to survive?
Imagine This…

10. When a person leaves your company,
What knowledge
do they leave
behind?
And where is it?
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11. Everyday a person in
your company…
will discover a new and more
effective way of doing business.
What are the chances others
could benefit from this new way?
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12. Everyday a person
in your company…
will find an answer to a
business problem they’ve
been struggling with.
What are the chances others
are struggling with the same
problem?
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13. Everyday a person in
your company…
will create something unique, a
process, a macro, a shortcut…
that will help them be more
effective in their work.
What are the chances
others could leverage
that creation?
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14. The Social Evolution
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15. EMAIL: One To One
Q?
A!
Only 2 People Benefit From This Conversation
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16. Portals: One To Many
Information Is Pushed
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17. Social: Many To Many
Blogs
Social
Mail
Forums
Q&A
Wikis
Microblogging
Bookmarks
Everyone Benefits From Your Knowledge Search
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18. With Open Sharing Based On Social, Find
The Knowledge Source And You Find Their
Knowledge
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19. Knowing Who Created The Content And Who
Has Used And “Liked” It Makes It Much
Easier To Find Credible Knowledge
Which one should I use?
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20. Profiles

21. Communities
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22. Activities

23. File Sharing

24. Micro Blogging

25. Ideation
Feature
Ideation
Graduated
Idea
Similar
Ideas
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26. Exchange Email
Embedded Experience
“Private Messaging”
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27. Mobility
IBM Traveler
IBM
Connections
IBM
Sametime
IBM SmartCloud
Meetings
IBM
Symphony

28. Applies Internal: Knowledge Sharing
Is NOT Document
Management…

29. Applies External: Sentiment Analysis
Is NOT Document
Management…

32. Social Business
Going Social In Your Business Is Not About
“Whether You Want To Go”
It’s About
“Who You Want To Go With”

33. Customers Who Have
Adopted Our Web
Experience

34. The 3rd largest building
materials company in the
world with 47,000 employees
in 50 countries.
Sharing knowledge led to new
best practices and process,
implemented in 1/3 of the time
it used to take.
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© 2013 IBM Corporation

35. A premier railroad franchise
based in the United States
leverages social business to
access and leverage case files.
Knowledge sharing helped the
company produce litigation
information in a timely, low
cost manner, working to make
e-discovery a better situation.
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36. A family of mutual
property and casualty
insurance companies that
wanted to break down the
silos that had developed
in their company and
within their independent
agency force.
Sharing knowledge, they
were able to increase
revenue from $65M to
$110M using 1/3 less
resources.
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37. A global industrial automation
device company that wanted
to use their collective
knowledge better, to remove
geographical barriers to let
knowledge flow
Now people searching for
specific information can
access and leverage content
as well as the personal
experiences of others...
to deliver better
products to the customers
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© 2013 IBM Corporation

38. Are You Thinking Of Taking Your Business To The
Next Level In Social Business?

39. Come Talk
#1 Us
To
IDC named IBM #1 in
Enterprise Social
Software for the 4th
Source: IDC Worldwide Semiannual Software Tracker, 2H 2012
consecutive year
Source: IDC Worldwide Semiannual Software Tracker, 2H 2012
IDC named IBM #1 in
Enterprise Social
Software for the 4th
consecutive year
The Forrester Wave:
Cloud Strategies of
Online Collaboration
Software Vendors, 3Q
2012, Forrester Research
Inc, Aug 2012
IBM is a Leader in Social
Business
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are
subject to change.
© 2013 IBM Corporation

40. Social Transformation Is A Journey

41. Needs Change Management…

42. Humanise Your Business Applications with Social
We Humanise Your Business Process Solutions By
Making Them Social Enabled

43. Social Should be an Important Part of The Vision For Your Business
Content,
Rich Media Mgt
Personalization
& Targeting
Mobile
Customer
Experience
Exceptional
Digital
Experience
Marketing
Management
Social
& UCC
Employee
Experience
Portal
Analytics &
Optimization
Cloud
Commerce
Integration
Social
Start conversations, build
stronger relationships and
communities to win new
customers, increase
revenue & productivity
Mobile
Interact with
content, applications, &
processes intuitively
across devices
to help customers buy &
employees work more
efficiently
Content
Deliver content that is
relevant and compelling
to each user to attract
new business, &
increase customer and
employee satisfaction
Analytic
s
Integration
Optimize, measure, and
respond to customer and
employee interactions in
real time for better
business results
Give customers and
employees the
capabilities they
need – in context of
their goals

44. The World is Changing Fast!! QUESTION IS…
Dev K Menon
Senior Brand Lead,
Digital Experience and
Social Business
Mobile: (65)97843775
Mail: devk@sg.ibm.com
@DevKMenon
Dev K Menon
Is Your Business Changing Fast Enough?? Take The First Step Today
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© 2013 IBM Corporation