This is the deck from a Keynote that I gave at the year end IAAP Executive Event. The Business Value of Social Media is no longer questioned as often as it was when I presented the same topic in 2009 to the CIO's Association however there are still many sceptics. Please let me know if you would like to see the video's which are not included in the PDF.

1. The
Business
Value of

15. 85%Have access to the internet

16. 95%when under the age of 55

17. 62%Browsed and online Social
Network

18. 31%Own a smartphone

19. 46%
of those aged 18-34 own one

26. Equine Dentist, builds an international business
through his blog, Twitter and Facebook.

27. A manufacturer of prefabricated steel buildings
used Facebook and Twitter to post pictures of their
clients building and opened up new verticals

28. Paint manufacture that markets and sells its
products using Twitter, Facebook, and blogging
all to drive traffic to their website.

29. A high end paper company which was loosing
touch opened the door to having their 10 Sales reps
cultivating and selling via Twitter.

30. A Business Aircraft Service and Support
company looking to engage and influence a few
key journalists, bloggers and media outlets.

32. 1. Set Goals

33. Write them down

34. 2. Listen

35. Learn About them:
Where are they?
How are they likely to engage?
What do they like?

36. 3. Build

37. Choose with care

38. Define your
home-base

39. Drive traffic to your site

40. 4. Engage

41. but how?

42. Ask questions

43. What do you think
of the new changes?
How can we make
our services better?
What is you
favourite time of
year for ...?
Can you tell us
about your best
experience with...?
What’s the best way
to ...?

44. The right team
Passionate about
your business

45. Get involved

46. Stick to the plan

47. Be
Transparent

48. Be Relevant

50. Measure Everything

53. “Realizethatthesocialmediasuccessequationisn’tbigmoves
onthechessboard,it’slittlemovesmadeeverydaythat
eventuallyadduptoamajorshift.”-JayBaer

55. Ian S. Cruickshank
@ian_Cruickshank
ca.linkedin.com/in/iancruickshank