1. • It’s a journey Social Collaboration: Value Proposition
FLEXIBLE WORKING PILOT CONDUCTED TO
PROVE BUSINESS CASE WITH 1,000 MASS LAUNCH 20,000 EMPLOYEES
EMPLOYEES WEBEX SOCIAL
TRANSFORMATION
2013
2011 2015
2010 2012
2014
PRODUCTION SERVICE
LEADERSHIP EDGE TEAM 5,000 EMPLOYEES – UNIFIED COMMS
CONDUCTS FLEXIBLE ‘SOFT LAUNCH’ – WEBEX SOCIAL
WORKING FEASIBILITY STUDY
Adoption Team, November 2012

2. • Social Collaboration Social Collaboration: Value Proposition
– The Value Proposition
What’s in it for
• Definitions me? • Types of benefits
• Popular • My work • Value of benefits
solutions • My manager
• My team
Types of What’s in it for
Collaboration my organisation?
Adoption Team, November 2012

3. • Types of collaboration Social Collaboration: Value Proposition
Adoption Team, November 2012

4. • What’s in it for me? Social Collaboration: Value Proposition
Me
Virgin Media
Collaboration
Solutions
My My
Team Manager
Adoption Team, November 2012

5. • What’s in it for me? Social Collaboration: Value Proposition
Tap into friends' Control what friends Tailor the platform
opinions and advice Keep informed of what can see and know with extensions and
on music to buy, or friends are doing and about me applications
whom to date thinking
Introduce your friends to
Mobilize friends for Tag videos and postings that
people you know with
events and causes friends should see, filtering
similar interests
out the noise
Adoption Team, November 2012

6. • Spot the difference? Social Collaboration: Value Proposition
Tap into colleagues' Tailor the platform
Keep informed of what Control what
opinions and advice on with extensions and
colleagues are doing colleagues can see
processes and practices applications
and thinking and know about me
Mobilize colleagues to Tag videos and postings that Introduce your colleagues to
implement change colleagues should see, people you know with similar
filtering out the noise professional interests
Adoption Team, November 2012

7. • What’s in it for the organisation? Social Collaboration: Value Proposition
Less travel Faster information search
Reduced absence Faster people search
Reduce property footprint Operational Operational Peer-to-peer support
Flexible Working Savings Savings Self-service
Improved Work/life balance Faster time to market
Higher productivity Profit Product co-creation
Knowledge sharing Intangible
Higher levels of trust
Revenue Mass collaboration
Process optimisation
Sentiment Employee engagement
Adoption Team, November 2012

8. • The business case Social Collaboration: Value Proposition
Adoption Team, November 2012

9. • Adoption approach Social Collaboration: Value Proposition
Sharing insights for others’ benefit may
Board
not be perceived as a good use of Top down adoption
time. This disparity between benefit
and effort required is a common
impediment to adoption Executive
Directors
How do you reward contribution Director
What’s in it for
and encourage knowledge the organisation?
sharing and ensure people have
time to perform their own jobs?
Head
What’s in it for me?
Manager
Team member Bottom up adoption
Adoption Team, November 2012

10. • Trust is the killer app Social Collaboration: Value Proposition
Adoption Team, November 2012

11. • Room for discussion? Social Collaboration: Value Proposition
• Objects in the
mirror are closer
than they
appear......
Adoption Team, November 2012