Education Technology in the US — Market Intelligence discusses the adoption of technology in the US education sector. The report discusses the current market potential of use of technology in education. It segregates the users of internet and computation devices, as well as students — to gauge the use of technology in specific verticals. The report further discusses the latest trends in educational technology space, as well as the activities of key players — to leverage the trends, and increase their market share. The time period considered for analyzing the space is March 2013 — September 2013.

1. Education Technology
Market Intelligence —
US
October 2013
© Indalytics Advisors business@indalytics.com www.indalytics.com

2. Education Technology in the US — Market Intelligence
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1
TTTTABLE OFABLE OFABLE OFABLE OF CCCCONTENTONTENTONTENTONTENT
• Statistics on US Education Technology Space
o Education demographics in the US
o Use of technology in education
o US Government spending on education technology
• Market Intelligence in the US Education Technology Space
o Institutions are Adopting Tech Education
o MOOCs Gaining Momentum
o Better Learning through Flipped Classrooms
o Gamification in Learning
o Online Skill Enhancement
o Introduction of new Technology and Products
o Collaboration in technology companies
o Funding Activity in Education Technology
• List of Organizations Mentioned in the Report

3. Education Technology in the US — Market Intelligence
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TTTTABLE OFABLE OFABLE OFABLE OF FFFFIGURESIGURESIGURESIGURES
• Figure 1: US School enrollment — Segregated by type of
educational institutions — 2011
• Figure 2: US School enrollment — public and private educational
institutions — 2011
• Figure 3: US higher education — population with a bachelor's
degree or higher attainment — 2011
• Figure 4: % of US schools with internet access
• Figure 5: Use of internet for job training and online courses — 25
years and above — 2011
• Figure 6: Internet access at home and schools / colleges — 2011
• Figure 7: % of US population that uses internet — 2011
• Figure 8: % of US households that uses internet — 2011
• Figure 9: US households having computing devices to access
internet — 2011
• Figure 10: Devices used by people to access internet in the US —
2011
• Figure 11: Internet usage in the US — In–house and outside — 2011
• Figure 12: US households with internet access at home and
outside— 2011
• Figure 13: Internet access by people at Locations outside the home
— 2011
• Figure 14: Type of broadband technology used in US households —
2011
• Figure 15: Top 10 US states with maximum number of internet
users — 2011
• Figure 16: Top 10 US states with maximum number of broadband
internet access at home — 2011
• Figure 17: Top 10 US states with maximum number of households
that use internet at any location — 2011
• Figure 18: US Government spending on education and training —
% of total government spending — 2013 (E)–2014 (F)

4. Education Technology in the US — Market Intelligence
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 3
• Figure 19: US Government spending on education and training —
Federal, state and local government spending — 2013 (E)–2014 (F)
(US$ billion)
• Figure 20: US Government spending on education and training —
Different areas of spending — 2013 (E)–2014 (F) (US$ billion)
PUBLICATION DATE
October 1, 2013
NUMBER OF PAGES
37
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5. Education Technology in the US — Market Intelligence
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 4
ABOUT THE REPORT
‘Education Technology in the US — Market Intelligence’ discusses the
adoption of technology in the US education sector. The report discusses
the current market potential of use of technology in education. It
segregates the users of internet and computation devices, as well as
students — to gauge the use of technology in specific verticals.
The report further discusses the latest trends in educational technology
space, as well as the activities of key players — to leverage the trends, and
increase their market share. The time period considered for analyzing the
space is March 2013 — September 2013.

6. Education Technology in the US — Market Intelligence
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 5
EXECUTIVE SUMMARY
US, as per the National Center for Educational Statistics, had 98,817 public
schools, 33,366 private schools, and 6,742 higher education institutions, as
of 2010. These institutions have more than 82 million students, who are
enrolled across various grades.
With a major part of US education being public, the government is
expected to spend US$165.36 billion on education and training in 2014,
which will form 3.2% of the total government spending for the year. With
98% of the US schools having internet and 17.6% of the population using
internet at schools, many educational institutions are embracing
technology, and companies are investing in the educational technology
space.
The US education space is witnessing several technological trends, such as
increased use of massive open online courses (MOOCs), flipped
classrooms, and gamification in learning. The education sector is also
witnessing influx of many new technology companies, as well as activity in
deal space.
The government is also taking adequate measures to promote technology–
enabled learning. President Barack Obama, in June 2013, has called on the
Federal Communications Commission (FCC) to improve the federal E-Rate
program — which subsidizes broadband and wireless connections in
schools and libraries across the US. With more than 99% of US schools
expected to have high–speed broadband and wireless Internet by 2018,
the demand for technology–based education in the US is expected to
increase further.

7. Education Technology in the US — Market Intelligence
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LIST OF ORGANIZATIONS MENTIONED IN THE
REPORT
2U
Apple
AT&T
Bentley University
Boldpoint Now!
Boston College
BrainRush
Brandeis University
Build-A-Bear Workshop
Bullis Charter School
Byron High School
Canadian pension funds
Charina Endowment
Fund
Class2Go
Coursera
credential.me
Curious.com
Degree Compass
Desire2Learn
Drexel University College
of Nursing and Health
Professions
Drexel University Online
edX
Emory University
Formation 8
FTL Capital Partners
Gates Foundation
Google
Google Ventures
Harvard School of Public
Health
Harvard University
Hyde Park Venture
Partners
IBM
J.A. and Katherine
Albertson Foundation

8. Education Technology in the US — Market Intelligence
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Jeffco Public Schools
Johns Hopkins University
Khan Academy
Knowillage
Massachusetts Institute
of Technology
Michigan State
University
MOOC.org
Mtech
myEDmatch.com
New Enterprise
Associates
NewSchools Venture
Fund
NoRedInk
Northwestern University
OMERS
One Laptop Per Child
Open Garden
SAP
Shmoop
Southern New
Hampshire College
Stanford Graduate
School of Business
Stanford University
Swanson School of
Engineering
Touro College of
Osteopathic Medicine
Udemy
University of Maryland
University of Nebraska
University of North
Carolina at Chapel Hill
University of Notre
Dame
University of Pittsburgh
University of Virginia
Washington University in
St. Louis
Wiggio
Zynga

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REPORT SAMPLE
FFFFIGUREIGUREIGUREIGURE 1111:::: USUSUSUS SSSSCHOOL ENROLLMENTCHOOL ENROLLMENTCHOOL ENROLLMENTCHOOL ENROLLMENT ———— SSSSEGREGATED BY TYPE OFEGREGATED BY TYPE OFEGREGATED BY TYPE OFEGREGATED BY TYPE OF EDUCATIONAL INSTITUTEDUCATIONAL INSTITUTEDUCATIONAL INSTITUTEDUCATIONAL INSTITUTIONSIONSIONSIONS ———— 2011201120112011
Source: US Census Bureau; Indalytics Advisors
Enrolled in nursery school, preschool Enrolled in kindergarten
Enrolled in grade 1 to grade 4 Enrolled in grade 5 to grade 8
Enrolled in grade 9 to grade 12 Enrolled in college undergraduate years
Enrolled in graduate or professional school Not enrolled in school

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FFFFIGUREIGUREIGUREIGURE 2222:::: DDDDEVICES USED BY PEOPLEVICES USED BY PEOPLEVICES USED BY PEOPLEVICES USED BY PEOPLE TO ACCESSE TO ACCESSE TO ACCESSE TO ACCESS IIIINTERNETNTERNETNTERNETNTERNET IN THEIN THEIN THEIN THE USUSUSUS ———— 2011201120112011
Includes people more than 3 years old
Source: NTIA - US Department of Commerce; Indalytics Advisors
FFFFIGUREIGUREIGUREIGURE 3333:::: IIIINTERNET USAGENTERNET USAGENTERNET USAGENTERNET USAGE IN THEIN THEIN THEIN THE USUSUSUS ———— IIIINNNN––––HOUSE AND OUTSIDEHOUSE AND OUTSIDEHOUSE AND OUTSIDEHOUSE AND OUTSIDE ———— 2011201120112011
Includes people more than 3 years old
Source: NTIA - US Department of Commerce; Indalytics Advisors
Tablet / E–book Reader
Game System Console
Mobile / Smart Phone
Laptop / Notebook
Desktop PC
Tablet / E–book Reader Game System Console Mobile / Smart Phone Laptop / Notebook Desktop PC
Dial–up (In–home) Broadband (In–home) Anywhere
Dial–up (In–home) Broadband (In–home) Anywhere

11. Education Technology in the US — Market Intelligence
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FFFFIGUREIGUREIGUREIGURE 4444:::: USUSUSUS GGGGOVERNMENT SPENDING OOVERNMENT SPENDING OOVERNMENT SPENDING OOVERNMENT SPENDING ON EDUCATION AND TN EDUCATION AND TN EDUCATION AND TN EDUCATION AND TRAININGRAININGRAININGRAINING ———— DDDDIFFERENT AREAS OF SPIFFERENT AREAS OF SPIFFERENT AREAS OF SPIFFERENT AREAS OF SPENDINGENDINGENDINGENDING ————
2013201320132013 (E)(E)(E)(E)––––2014201420142014 (F)(F)(F)(F) (US$(US$(US$(US$ BILLIONBILLIONBILLIONBILLION))))
Source: Data from the White House; Indalytics Advisors
2013 (E) 2014 (F)
Elementary, secondary, and vocational education Higher education
Training and employment Health
Veterans education, training, and rehabilitation All other
Research and general education aids Social services

12. Education Technology in the US — Market Intelligence
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DDDDISCLAIMERISCLAIMERISCLAIMERISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to
address any particular individual or entity’s circumstances. Although proper care has been
taken to provide accurate and timely information, there can be no guarantee that such
information is accurate as of the date it is received or that it will continue to be accurate
in the future. The publisher should not be held liable for any discrepancy in the
information. No one should act upon such information without appropriate professional
advice after a thorough examination of the particular situation.
Publication Volume: GCI-13-US–02
Publication Date – October 2013
© 2013 Indalytics Advisors Private Limited
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