Gepresenteerd door Info.nl bij het Marketing3 conference in November 28, 2007

1. invitation only

2. invitation only?

3. op zoek naar de nieuwe
contactmomenten

4. sociale marketing is nu
essentieel voor succes
4

5. sociale netwerken
get personal, get relevant, get permission!
relevantie

6. maar het gaat niet om
marketing communicatie
6

7. maar het gaat niet om
de media
7

8. de context verandert
8

9. de waarde van organisaties
verandert
9

10. de DNA van organisaties moet
veranderen
10

11. het succes is het product
11

12. het succes is het
ondernemerschap
12

13. het succes is de betekenis
voor de gebruiker
13

14. experience strategy
naar: Jesse James Garrett
14

15. experience strategy
naar: Jesse James Garrett
wat breng je teweeg bij de klant
15

16. GAP: Experience
klant vs. organisatie
16

17. principles van Experience-Based
Differentiation
Obsess about
customer
needs
Experience-
Based
Differentiation
Treat Reinforce
customer brands
experience as with every
a competence interaction
Bron: Forrester
17

18. A
Shift in assets
B
C
intangible
assets
tangible
industrial era information era
18

19. A
Organisational layers
B
C
A ffected
B ought
C ontrolled
D evelopment
E cology
F inancial
19

20. A
Impact of Internet
B
C
Customer perspective
Affected 20%
Bought 10%
Controlled 20%
Development 20%
Ecology 10%
Financial 20%
Organisational perspective
20
S&P value

21. A
Impact of Internet
B
C
Customer perspective
Affected 20%
Bought 10%
intangible assets Controlled 20%
Development 20%
Ecology 10%
tangible assets Financial 20%
Organisational perspective
21
S&P value

22. A
Impact of Internet
B
C
Reputation LTO Permission Identification
Affected 20%
Range Quality Pricing Promotion Retain
Bought 10%
Service Behaviour Cust. man. Fulfillment
Controlled 20%
Workflow Process External R&D Bus.intell.
Development 20%
People Culture Leadership Com.syst. Ecology 10%
Cost Growth Exit value ROI Profit Assets Financial 20%
22
S&P value

23. A
Impact of Internet
B
C
Reputation LTO perception
Permission Identification
acq Affected 20%
n
tio
uis
i ti o
ica
n
tif
en
id
Range Quality Pricing Promotion Retain
proposition Bought 10%
pe
rm
iss
io ert
Service n Behaviour Cust. man. on
v
Fulfillment
products c
Controlled 20%
Workflow Process External R&D Bus.intell.
Development 20%
People Culture Leadership Com.syst.
Ecology 10%
Cost Growth Exit value ROI Profit Assets 23
Financial 20%

24. Online marketing biosphere
controleren omkopen beïnvloeden

25. invitation only