1. Make a commitment 2. Be holistic 3. Assess risks 4. Contemplate metrics 5. Develop policies

1. Steve Weissman
Holly Group
5 Keys to Managing
Information as an
Asset
The Ultimate Governance Challenge
The Info Gov Guy!

2. What’s Information?

3. What’s Information?
¡ Customer lists
¡ Financial reports
¡ Contracts
¡ Payables/receivables
¡ Emails + attachments
¡ Correspondence
¡ Market intelligence
¡ Staff experiences

4. What’s Information?
¡ Customer lists
¡ Financial reports
¡ Contracts
¡ Payables/receivables
¡ Emails + attachments
¡ Correspondence
¡ Market intelligence
¡ Staff experiences
Structured
UNStructured

5. What’s an Asset?

6. What’s an Asset?
¡ Computers and cubicles
¡ Office desks and chairs
¡ Bank accounts
¡ Intellectual property
¡ Best practices
Image: www.brandyoubrilliant.com

7. What is ‘Information as an Asset’?
¡ Knowledge or facts that are valuable to and owned by you

8. What is ‘Information as an Asset’?
¡ Knowledge or facts that are valuable to and owned by you
Image: www.icmc2008.net

9. Elements of
Information Value
© Holly Group
All Rights Reserved.

10. Elements of
Information Value
© Holly Group
All Rights Reserved.

11. Elements of
Information Value
¡ Missing or poor data?
- No utility.
© Holly Group
All Rights Reserved.

12. Elements of
Information Value
¡ Missing or poor data?
- No utility.
¡ Missing or wrong context?
- Not meaningful
© Holly Group
All Rights Reserved.

13. Elements of
Information Value
¡ Missing or poor data?
- No utility.
¡ Missing or wrong context?
- Not meaningful
¡ Mismatched formats?
- Not shareable.
© Holly Group
All Rights Reserved.

14. Elements of
Information Value
¡ Missing or poor data?
- No utility.
¡ Missing or wrong context?
- Not meaningful
© Holly Group
All Rights Reserved.
¡ Mismatched formats?
- Not shareable.
¡ Improper medium?
- Not receivable

15. Elements of
Information Value
¡ Decisions regarding one
strand affect all the
others.
© Holly Group
All Rights Reserved.

16. Elements of
Information Value
¡ Decisions regarding one
strand affect all the
others.
¡ They all therefore
must be continually well
orchestrated in order
to maximize value!
© Holly Group
All Rights Reserved.

17. To Know ≠ To Do
¡ The doing is the hard part!

18. Action Plan
1. Make a commitment
2. Be holistic
3. Assess risks
4. Contemplate metrics
5. Develop policies
Image: www.kent.ac.uk

19. 1. Make a Commitment
¡ From the boardroom to the
mailroom

20. 1. Make a Commitment
¡ From the boardroom to the
mailroom
§ Easier said than done

21. 2. Be Holistic
¡ Inventory everything

22. 2. Be Holistic
¡ Inventory everything – including
your processes

23. 2. Be Holistic
¡ Include hard and soft copy
information

24. 2. Be Holistic
¡ Encompass data, documents,
infrastructure, and humans!

25. 3. Assess Risks
¡ Missed opportunities as well as
FUD*
* Fear, Uncertainty, and Doubt

26. 3. Assess Risks
¡ Opportunity to derive Maximum
Total Value®
© Holly Group
All Rights Reserved.

27. 3. Assess Risks
¡ Opportunity to address
vulnerabilities

28. 4. Contemplate Metrics
¡ “You can’t improve what you
don’t measure”

29. 4. Contemplate Metrics
¡ Instances of unauthorized
access: attempts and successes
¡ Number of exceptions to be
handled
¡ Time spent finding needed
information
¡ Incomplete/overly long search
results

30. 4. Contemplate Metrics
¡ Be practical when setting goals
§ 10 seconds to return meaningful search
results may be OK if it’s 25 seconds (or
impossible!) today

31. 5. Develop Policies
¡ Don’t have one? Get one!
Image: blog.equens.com

32. 5. Develop Policies
¡ Be inclusive in their
development

33. 5. Develop Policies
¡ Be sure to encompass:
§ Information security, ownership, and
usage
§ Procedures for propagating concept of
information as an asset
§ Processes for enforcing compliance

34. In Other Words: It’s Governance!

35. In Other Words: It’s Governance!

36. Thank You!
Yours free for attending today:
Governance Guide to
Information as an Asset
http://bit.ly/infoasset

37. Steve Weissman
Minister of Process & Information Betterment
Holly Group
–––––
617-383-4655
@steveweissman
sweissman@hollygroup.com
www.hollygroup.com
The Info Gov Guy!
Member, AIIM Company of Fellows
President, AIIM New England Chapter
Governance Guide to Information as an Asset
- http://bit.ly/infoasset -
CERTIFIED
INFORMATION
PROFESSIONAL