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eban	White Paper November 2010
WOMEN & EUROPEAN
EARLY STAGE INVESTING
Strengthening European
entrepreneurship by enrolling
more women in early stage investing
EXECUTIVE	SUMMARY


                                                                                  early	 stage	 growth	 businesses	 that	 are	 a	 key	 platform	 for	 economic	
Executive Summary                                                                 growth	and	recovery.	

                                                                                  EBAN	believes	that	women	should	comprise	a	major	business	angel	




B
                                                                                  investor	 segment	 in	 Europe	 and	 that	 the	 EU	 should	 support	 initia-
          usiness	angel	investing	is	an	essential	source	of	funding	and	          tives	 to	 increase	 the	 number	 of	 women	 business	 angels	 with	 a	 goal	
          support	for	a	large	number	of	early	stage	and	start-up	busi-            of	achieving	a	level	of	20%	of	business	angel	investors	in	Europe	by	
          nesses.	 Its	 importance	 has	 increased	 exponentially	 as	 the	       2015.	EBAN	 believes	 that,	 once	 the	 target	 of	20%	 is	achieved,	 there	
          availability	of	other	types	of	financing	have	dried	up	during	the	      will	be	a	self-sustaining	critical	mass	of	women	investors,	a	level	that	
economic	downturn	of	2007	-	2010.	                                                will	remove	the	need	for	further	intervention	to	actively	stimulate	and	
Although	it	is	estimated	that	half	of	the	world’s	wealth	is	in	female	hands	      support	the	participation	of	women	as	business	angels.
,	very	few	women	are	active	in	business	angel	investment.	A	survey	of	
EBAN	members	has	determined	that	fewer	than	5%	of	European	busi-                  To	achieve	this	objective	it	will	be	essential	to:
ness	angel	network	members	are	women;	within	Europe	there	are	sig-
nificant	differences,	and	countries	such	as	France	and	Poland	report	                    •	 Understand	the	barriers	faced	by	women	in	becoming	busi-
that	almost	a	third	of	business	angels	are	women.	The	overall	figure	is	                 ness	 angel	 investors.	 EBAN	 recommends	 an	 initial	 mapping	
however	staggeringly	low,	particularly	in	comparison	to	women’s	par-                     exercise	to	identify	current	best	practices	for	women	business	
ticipation	in	U.S.-based	angel	networks	where	15%	of	the	members	are	                    angel	 investment	 within	 the	 EU	 context.	 The	 exercise	 should	
women.	As	European	business	angel	networks	look	to	expand,	women	                        examine	 the	 practices	 and	 outputs	 achieved	 by	 existing	 BANs	
make	an	obvious	demographic	target.                                                      and	 compare	 those	 against	 the	 proportion	 of	 women	 in	 their	
Increasing	the	scale	of	business	angel	activity	is	essential	to	improving	               networks.	These	metrics	will	help	gauge	the	efficacy	of	any	new	
the	availability	of	finance	to	invest	in	early	stage	businesses	which	have	              programs	and	identify	BANs	that	need	additional	support	to	build	
such	a	profound	impact	on	economic	growth	and	employment	figures.	                       their	female	membership
EBAN	sees	the	effort	to	bring	more	women	angels	to	the	market	as	                        •	 Implement	a	program	of	best	practices	combined	with	incentives	
part	 of	 a	 broader	 effort	 to	 stimulate	 the	 business	 angel	 market	 and	          to	the	BANs	and	public	authorities	for	cultivating	women	angels.		
diversify	 the	 private	 investor	 base	 so	 that	 it	 includes	 more	 women,	
more	ethnicities	and	more	age	groups.	Developing	mechanisms	to	in-                EBAN	recommends	that	action	be	undertaken	at	three	levels:	EU	level;	
crease	the	number	of	women	business	angels	in	the	EU	would	achieve	               network;	 and	 individual.	 Our	 recommendations	 are	 based	 on	 activi-
overall	objectives	to	increase	business	angel	investment	generally	and	           ties	aimed	at	increasing	the	awareness	of	potential	women	investors,	
improve	the	BANs’	efficacy	through	the	twin	influences	of	diversified	            changing	the	operations	of	business	angel	networks,	and	developing	
intellectual	capital	and	wider	business	networks.                                 publicly-funded	financial	instruments	to	stimulate	active	participation	of	
                                                                                  women	in	this	market.	Namely:


                                 “D
                                iversity - different
                                perspectives - is a
                        key driver of innovation
                                                                                         1. Research	 the	 impact	 of	 current	 women	 members	 on	 their	
                                                                                         business	angel	networks	and	develop	best	practices	to	expand	
                                                                                         their	membership	and	financial	participation.
                        and enriches all ecosys-                                         2. Execute	 an	 EU-wide	 awareness-raising	 campaign,	 deliv-
                                                                                         ered	 with	 the	 support	 of	 local	 BANs	 and/or	 other	 appropriate	
                        tems. When an ecosys-                                            organizations.
                        tem is open to gender                                            3. Deliver	a	tailored	investor-readiness	programme	for	women	
                        diversity, it is often open                                      investors	across	the	EU,	with	appropriate	local	partners.
                                                                                         4. Ensure	 that	 professional	 standards	 and	 codes	 of	 conduct	
                        to other forms of diver-                                         developed	at	European	level	by	EBAN	and	at	national	level	en-
                        sity: ethnic, age, type and                                      courage	diversity	and	participation	of	women	in	the	early	stage	
                        sector of investee compa-                                        investment	market.	
                                                                                         5. Support	 the	 creation	 of	 an	 EU-wide,	 umbrella	 organization	
                        nies. As early stage - equi-                                     for	the	female	investor	community.
                        ty - investing is becoming                                       6. Explore	 the	 deployment	 of	 new	 financial	 strategies	 (such	
 an asset class, it is ever more important that                                          as	 co-investment	 funds)	 to	 stimulate	 women	 business	 angel	
                                                                                         investment.
 all parts of its ecosystem attract, encourage
 and leverage diversity. Thanks to many con-                                      1US:    Women comprise 46.3% of US top wealth holders (source:
 tributors, EBAN has captured in this White                                       Genspring report, Women & Wealth); more than half of the investment
                                                                                  assets in the US are controlled by women and 48% of the country’s mil-
 Paper, the current situation, why it will ben-                                   lionaires are women (source: Oppenheimerʼs 2006 study, Women and
 efit all to have more gender diversity, as well                                  Investing); and women are projected to acquire over 85% of the $12
 as proposals for all stakeholders on initiatives                                 trillion growth of US private wealth between 1995 and 2010 (source:
                                                                                  Marti Barletta of TrendSight Group). UK: Women currently hold 48% of
 we can undertake to reach a minimum goal                                         Britain’s personal wealth and this proportion will grow to 60% by 2025
 of 20% women investors - a level at which                                        (source: Centre for Economic and Business Research).
 they no longer are a small minority.”
                           Brigitte Baumann. President of EBAN.

This	EBAN	White	Paper	is	a	call	to	action	for	all	concerned	with	grow-
ing	a	vibrant	ecosystem	for	entrepreneurship,	especially	policy	makers.	
This	paper	will	suggest	proactive	measures	to	stimulate	the	numbers	
of	 women	 participating	 in	 the	 business	 angel	 market	 in	 order	 to:	 in-
crease	the	total	number	of	business	angel	investors;	increase	the	di-
versity	 of	 skills	 and	 expertise	 within	 the	 business	 angel	 community;	
and	thereby	increase	the	supply	of	finance	and	associated	support	to	

                                                                                                                                                                  2
1.	BACKGROUND	/	2.	THE	EXPECTED	IMPACT	OF	MORE	WOMEN	ANGELS




1. Background
                                                                                     in	Stockholm	and	hosted	by	the	Swedish	Venture	Capital	Association	
                                                                                     under	the	auspices	of	the	Swedish	Presidency	of	the	EU.



                                                                                     2. The expected
	
EBAN	 estimates	 that	 across	 Europe	 there	 are	 75,000	 active	 busi-
ness	angels	organized	in	391	business	angel	networks	in	32	countries,	
nearly	all	countries	that	are	members	of	the	European	Union.		These	
networks	are	making	investments	in	unquoted	companies	and	dedicat-
ing	their	time	and	network	to	support	early	stage	entrepreneurs.	The	
                                                                                     impact of more
growth	of	the	business	angel	market	has	been	spectacular	in	recent	
years,	 spurred	 by	 the	 internet	 bubble	 and	 the	 recent	 financial	 crisis	
which	have	pushed	VCs	out	of	early	stage	venture	capital.	Despite	this	
                                                                                     women angels
                                                                                                                     “I
growth,	however,	the	European	market	is	only	one	quarter	of	the	size	
of	the	US	market,	and	the	proportion	of	female	business	angels	has	                                             nvolving women as
remained	 stable	 at	 around	 5%;	 in	 the	 US,	 the	 proportion	 of	 women	                                    investment part-
business	angels	has	grown	in	recent	years	to	15%.                                                           ners has improved the
Women	 are	 seriously	 underrepresented	 in	 this	 business	 angel	 asset	                                  early-stage ecosystem
class	 in	 Europe,	 particularly	 when	 one	 considers	 other	 aspects	 of	                                 for everyone concerned.
women’s	participation	in	the	business	and	leadership	ecosystem:                                             Golden Seeds has been a
          •	 Women	comprise	up	to	40%	of	entrepreneurs	                                                     leader in improving the
          •	 Women	comprise,	 on	average,	11.5%	of	Boards		in	Europe,	                                      quality of due diligence
          with	significantly	higher	proportions	evident	in	Sweden,	Finland	                                 performed on early stage
          and	Norway
          •	 Women	control	around	50%	of	the	world’s	wealth.                                                investments, and many
                                                                                                            groups have adopted our
An	EBAN	survey	of	member	business	angel	networks	(BANs)	shows	                                              model for its breadth,
the	following	statistics	for	2009:
                                                                                      detail, efficiency and quality. With research
    Women as a proportion
                                                                                      showing that companies thrive better under
                                                                            4.86%
    of total BAN membership                                                           angel investment than other forms, Golden
    Women as a proportion
    of new BAN members
                                                                            6.86%     Seeds has provided outstanding mentoring,
    Proportion of BANs
                                                                                      strategy and marketing advice. Having at-
                                                                            28.76%
    that report NO women members                                                      tended several EBAN events, I am confident
    Proportion of BANs that report that fewer
    than 10% of members are women (including those with no women members)
                                                                            80%       that engaging more women in business angel
    Proportion of BANs that report
                                                                                      investing will add a great deal of energy to
                                                                            20%
    that over 10% of members are women                                                Europe’s entrepreneurial ecosystem.”
The	fact	that	the	proportion	of	new	BAN	members	who	are	women	                                                                          Jennifer Naylor
is,	 at	 6.86%,	 2%	 higher	 than	 the	 overall	 proportion	 of	 women	 BAN	                                                 Managing Director, Golden Seeds
members,	suggests	that	the	proportion	of	women	is	gradually	increas-
ing.	However,	at	this	rate	of	increase,	it	will	take	a	very	long	time	to	
achieve	a	critical	mass	and	self-sustaining	mass	of	20%	women	BAN	                   If 20% of angel investors were women, how would the sector benefit?
members.
                                                                                     There	 are	 three	 levels	 at	 which	 a	 growth	 in	 the	 number	 of	 women	
2 Women-owned firms account for 40% of all privately held US firms (source:          business	angels	would	have	a	significant	impact:	
Centre for Women’s Business Research 2008–9). In the UK, women-owned
businesses comprise approximately 16% of the business stock and women com-           -------------------------------------------------------------------
prise approximately 27% of the self-employed population (source: Prowess, ref.                          AT THE SECTOR LEVEL –
Women’s Business Ownership, Professor Sara Carter, 2006).
3 Source: Catalyst 2010                                                              A STRONGER EARLY STAGE INVESTMENT ASSET CLASS
4 US: Women comprise 46.3% of US top wealth holders (source: Genspring re-           -------------------------------------------------------------------
port, Women & Wealth); more than half of the investment assets in the US are
controlled by women and 48% of the country’s millionaires are women (source:               • Increased investment and deals being funded	–	Increasing	
Oppenheimerʼs 2006 study, Women and Investing); and women are projected to                 the	number	of	women	investors	would	increase	the	total	number	
acquire over 85% of the $12 trillion growth of US private wealth between 1995              of	active	business	angel	investors	and	lead	to	a	general	increase	
and 2010 (source: Marti Barletta of TrendSight Group). UK: Women currently                 in	the	number	of	deals	being	funded	and	enabled	to	reach	their	
hold 48% of Britain’s personal wealth and this proportion will grow to 60% by
                                                                                           growth	potential.
2025 (source: Centre for Economic and Business Research).
                                                                                           • Investment diversity	–	European	business	angel	investment	
This	EBAN	White	Paper	considers	the	potential	causes	of	the	under-                         to	 date	 has	 had	 a	 strong	 focus	 on	 the	 high	 technology	 sector	
representation	of	women	as	business	angels	and	examines	what	can	                          despite	the	existence	of	early	stage	businesses	with	significant	
be	done	to	ensure	that	women	can	and	do	become	a	major	investor	                           growth	potential	in	other	industry	and	market	sectors.	The	pre-
segment,	both	helping	to	fund	more	deals	and	also	increasing	diversity	                    ponderance	 of	 technology	 deals	 may	 originate	 with	 the	 typical	
within	the	business	angel	community.	This	document	has	been	devel-                         profile	and	interest	of	the	current	business	angel	investor	base.	
oped	to	coincide	with	the	Swedish	Presidency	of	the	EU,	which	had	a	                       A	diversified	investor	base	will	attract	a	wider	array	of	under-
strong	focus	on	women	entrepreneurship.	It	has	built	on	the	discus-                        represented	business	propositions	such	as	services,	consumer	
sions	of	the	“Breakfast	for	Women	investors”,	organised	by	EBAN	in	the	                    goods	 and	 social	 and	 sustainable	entrepreneurship.	Therefore,	
framework	of	its	8th	Annual	Winter	University,	held	in	November	2009	                      an	increase	in	the	number	of	women	business	angels	will	likely	
                                                                                           increase	deal	flow	and	deal	diversity	in	business	angel	finance.	
                                                                                                                                                                      3
2.	THE	EXPECTED	IMPACT	OF	MORE	WOMEN	ANGELS


      • Diversified expertise for funded businesses	 –	 Business	                          and	 gaining	 an	 insight	 into	 the	 requirements	 of	 investors,	 and	
      angels	 often	 provide	 more	 than	 just	 money	 to	 the	 businesses	                how	 to	 access	 finance,	 may	 encourage	 such	 women	 not	 only	
      that	they	invest	in:	they	bring	expertise,	experience	and	a	net-                     to	become	entrepreneurs	themselves	but	also	to	seek	external	
      work	 of	 contacts	 to	 support	 their	 investment.	 Non-financial	                  finance	to	deliver	faster	and	greater	growth	in	their	own	busi-
      support	to	start-ups	has	proven	to	be	as	important,	if	not	more	                     nesses.	 Bringing	 more	 women	 into	 the	 early-stage	 ecosystem	
      important,	 than	 financial	 support	 at	 the	 early	 stages	 of	 com-               as	investors	has	the	potential	to	strengthen	their	participation	at	
      pany	 development	 for	 developing	 partnerships,	 client	 lists	 and	               all	levels	of	business.	
      critical	business	strategy.	In	today’s	marketplace,	women	make	                      • Enhanced skills –	Women’s	career	paths	are	often	relatively	
      a	 large	 percentage	 of	 household	 purchasing	 decisions,	 so	 that	               narrow,	becoming,	for	example,	sector	or	market	specialists.	By	
      increasing	the	number	of	women	angel	investors	means	adding	                         participating	in	business	angel	networks	involving	co-investment,	
      mission-critical	expertise	for	marketing,	messaging	and	product	                     and	working	as	a	group	with	different	business	angel	investors	
      development	as	well	as	capital	and	mentoring.                                        and	in	a	range	of	early	stage	businesses,	women	would	acquire	
                                                                                           broader	competences	that	they	can	then	use	in	their	current	or	
-------------------------------------------------------------------                        future	career	roles.	In	the	race	for	intellectual	capital	that	busi-
   AT THE LEVEL OF THE BUSINESS ANGEL NETWORK                                              ness	must	run,	better	educating	and	training	women	for	leader-
-------------------------------------------------------------------                        ship	roles	makes	an	enormous	contribution	to	capitalist	society.
                                                                                           • Better management of transition years	 –	 Many	 wom-
Established	business	angel	networks	will	benefit	in	a	number	of	ways	                      en	 make	 a	 number	 of	 transitions	 within	 their	 careers,	 poten-
from	 efforts	 to	 stimulate	 and	 increase	 the	 number	 of	 active	 women	               tially	 involving	 career	 breaks	 or	 changes	 of	 career	 direction.	
business	angel	investors,	providing	a	strong	incentive	for	their	support	                  Participation	 as	 a	 business	 angel	 would	 offer	 women	 an	 op-
of	initiatives	to	proactively	recruit	women	investors.                                     portunity	 to	 stay	 closely	 involved	 in	 the	 business	 world	 during	
                                                                                           such	 transition	 periods	 and	 to	 keep	 thei	 skills	 and	 experience	
      • New deal flow	–	BANs	have	multiple	sources	of	deal	flow,	                          up	to	date	and	marketable,	by	staying	abreast	of	market	trends,	
      including	the	private	and	professional	networks	of	existing	mem-                     whether	it	be	in	terms	of	sectors,	company	valuations,	exit	strat-
      bers.	New	women	members,	by	bringing	different	personal	and	                         egies,	etc.	This	may	make	it	easier	for	such	women	to	change	career	
      professional	networks,	will	bring	new	and	diverse	deal	flow	to	                      direction	or	re-enter	the	formal	job	marketplace	at	a	comparable	level	
      the	network.	It	is	worth	noting	that	five-year	old	women’s	BAN	                      to	that	at	which	they	left	it.	
      Golden	 Seeds	 now	 has	 the	 largest	 deal	 pipeline	 of	 any	 other	               • Networking	 –	 Women,	 by	 being	 part	 of	 a	 BAN,	 will	 have	
      BAN	in	the	United	States,	and	that	its	pipeline	covers	more	than	                    the	opportunity	to	network	with	a	range	of	successful	business-
      14	sectors.                                                                          men	and	women	from	many	sectors	and	backgrounds.	Such	a	
      • New members	 –	 Encouraging	 women	 to	 join	 established	                         network	of	contacts	can	be	an	important	tool	in	managing	tran-
      business	angel	networks	would	increase	the	level	of	member-                          sitions,	such	as	changes	in	career	direction	and/or	re-entering	
      ship	of	the	BAN	in	general.	The	larger	the	number	of	active	in-                      the	workforce.
      vestors	in	the	network,	the	greater	the	number	of	deals	that	can	            	
      be	 funded	 and	 the	 greater	 the	 opportunity	 for	 syndication	 be-       5   Merrill Lynch Investment Managers (MLIM) Research, 2005
      tween	investors	to	deliver	a	larger	funding	package	to	a	growth	
      business.
      • Risk mitigation for better returns	–	A	diversified	investor	
      base	within	a	BAN	would	better	mitigate	the	risk	of	early	stage	
      investing	 through	 the	 broader	 intellectual	 capital	 it	 represents.	
                                                                                                                       “A
                                                                                                                   lthough much
                                                                                                                   progress has been
                                                                                                            made in attracting
      Women	 approach	 due	 diligence	 very	 differently,	 tending	 to	 be	
      more	thorough	in	due	diligence,	to	ask	more	questions	and	push	                                       women to early-stage
      on	 real	 numbers	 rather	 than	 expected	 ones.	 Research	 shows	                                    investing and to entre-
      that	women	are	“less	likely	to	hold	a	losing	investment	too	long,	
      to	wait	too	long	to	sell	a	winning	investment,	to	buy	a	hot	invest-
                                                                                                            preneurship over the last
      ment	without	doing	any	research	or	to	allocate	too	much	of	their	                                     decade, it is important
      money	 to	 one	 investment”	 .	 	 It	 is	 expected	 that	 by	 introducing	                            not to get complacent
      more	rigorous	evaluation	and	more	diverse	business	skills	to	the	
      due	 diligence	 process,	 a	 better	 return	 from	 investments	 made	
                                                                                                            by assuming that the
      through	the	BANs	as	a	whole	will	ensue	over	time.	                                                    growth will continue
                                                                                                            especially given the ongo-
-------------------------------------------------------------------                                         ing uncertainty in global
                  AT THE INDIVIDUAL LEVEL                                              economies. With its extensive relationships
               FOR WOMEN ANGEL INVESTORS
-------------------------------------------------------------------
                                                                                       in several countries, and its exposure to a
                                                                                       variety of network structures and diverse
Becoming	a	business	angel	investor	would	bring	a	range	of	potential	                   economic incentives, EBAN is well-positioned
benefits	to	the	individual	women.
                                                                                       to take a leading role in encouraging women
      • Financial Returns	–	Business	angel	investment,	as	a	class	                     throughout Europe to participate in this as-
      within	a	balanced	investment	portfolio,	offers	an	opportunity	to	                set class, and well-positioned to assess which
      investors	for	wealth	creation	as	it	offers	the	potential	for	a	strong	
      financial	return	on	investment.
                                                                                       policies and practices are most effective at
      • Increased entrepreneurial spirit and skills –	Angel	inves-                     achieving the goal.”
      tors	 are	 often	 past	 entrepreneurs	 themselves,	 many	 of	 them	
      serial	 entrepreneurs.	 Active	 angel	 investors	 may	 thus	 also	 be	                                             Wendee Wolfson Kanarek.
      establishing	 new	 businesses	 whilst	 also	 being	 active	 angels.	 It	          Principal at Wealthbridge Partners, Co-founder of WomenAngels.net,
                                                                                       Member of Active Angel Investors, and Co-founder of Women’s Growth Capital
      has	been	shown	that	women	who	start	up	a	business	often	do	
                                                                                          Fund, a venture capital fund focused exclusively on women entrepreneurs.
      not	 look	 for	 equity	 finance,	 but	 rather	 seek	 to	 achieve	 slower,	
      more	organic	and	lower-risk	growth.	Becoming	a	business	angel	

                                                                                                                                                                       4
3.	THE	REALITY;	WHY	ARE	THERE	SO	FEW	WOMEN	ANGEL	INVESTORS	TODAY?



3. The reality:                                                                                                    “I
                                                                                                              t is vitally important,
                                                                                                              during these chal-
why are there so few                                                                                    lenging economic times,
                                                                                                        that we mobilize the
women angel                                                                                             skills and capabilities of
                                                                                                        women in early stage in-
                                                                                                        vesting. Start-up compa-
investors today?                                                                                        nies will be the engines of
                                                                                                        the recovery and future
There	are	three	generally	accepted	reasons	for	the	dearth	of	women	                                     economic growth across
angel	investors	in	Europe:	attitudes	and	mindsets;	lack	of	awareness	of	                                Europe and experienced
business	angel	investment	as	an	asset	class;	and	the	current	market	                                    business women could re-
offering,	which	has	evolved	to	meet	the	needs	of	its	traditional	inves-
tors,	typically	middle-aged	semi-retired	men.	                                     ally add significant value to these companies
                                                                                   as investors, with their unique knowledge,
-------------------------------------------------------------------                insights and experience.”
                 ATTITUDES AND MINDSETS
-------------------------------------------------------------------                                                              Rosemary Forsyth
                                                                                                                 Founder & General Partner, Forsyth Group
      •	 Women	 tend	 to	 underestimate	 their	 financial	 capacity	 for	
      ‘risky’	investments	as	well	as	their	strengths	as	risk-astute	in-                 angel	investment	to	fund	their	business	ventures	and	so	they	do	
      vestors.	Education	should	cover	the	risks	and	rewards	of	busi-                    not	have	the	same	level	of	awareness	of	the	asset	class	as	their	
      ness	angel	investment	as	an	asset	class	and	how	it	fits	into	their	               male	counterparts.
      overall	wealth	management	strategy	to	deliver	a	balanced	port-                    •	 With	so	few	women	business	angel	investors	currently	within	
      folio	approach.                                                                   existing	networks,	there	is	no	established	cohort	of	women	busi-
      •	 Angel	investing	has	its	own	calculus	which	is	not	well	under-                  ness	angels	who	discuss	their	angel	investment	activity	within	
      stood	outside	the	small	group	of	BANs.	Women	perceive	that	a	                     their	 wider	 social	 and	 professional	 networks	 and	 hence	 raise	
      large	capital	outlay	is	required.	Educating	women	about	the	scale	                awareness	of	the	asset	class	and	its	opportunities	in	the	wider	
      of	investment	required	and	the	opportunities	for	syndication,	as	                 environment.
      well	 as	 providing	 a	 supportive	 environment	 for	 co-investment	              •	 Because	the	profile	of	most	BAN	members	is	male,	services	
      and	syndication,	may	encourage	greater	participation.                             delivered	by	most	BANs,	and	the	way	such	services	are	mar-
      •	 Women’s	myriad	duties	in	the	family	and	community	impact	                      keted,	address	this	predominantly	male	audience.	Similarly,	most	
      their	schedules	differently	than	those	of	men	so	that	their	mech-                 BAN	managers	are	also	male	and	likely	have	not	identified	the	
      anisms	for	wealth	management	may	rely	on	professional	advi-                       need	to	increase	the	participation	of	women	as	business	angels,	
      sors	and/or	investment	funds	to	save	time	and	energy.	Business	                   or,	if	they	have,	may	not	have	access	to	the	appropriate	networks	
      angel	investment	is	proactive	and	requires	a	time	commitment	                     to	achieve	this.	With	over	28%	of	BANs	surveyed	by	EBAN	hav-
      to	review	and	assess	the	available	investment	opportunities,	as	                  ing	no	women	members	in	2009,	it	is	a	confident	woman	who	is	
      well	as	to	deliver	further	added	value	post-investment	through	                   prepared	to	join	an	all-male	network	as	a	novice	investor.	
      ongoing	involvement	with	the	investee	business,	which	may	dis-                    •	 In	the	past,	women	have	been	less	likely	than	men	to	value	or	
      courage	 women	 from	 becoming	 involved.	 The	 creation	 of	 col-                belong	to	networks	(professional,	alumni,	private,	etc.)	.	As	such,	
      laborative	networks	to	share	the	demands	of	due	diligence	and	                    they	are	less	likely	to	be	networked	to	other	male	or	female	in-
      follow-on	reporting	can	provide	an	avenue	for	women’s	greater	                    vestors.	This	is	gradually	changing,	and	we	have	seen	worldwide	
      participation.		                                                                  the	emergence	of	many	women	entrepreneur	associations	that	
      •	 Typical	business	angel	investors	in	Europe	currently	are	re-                   are	successfully	addressing	the	specific	needs	and	approaches	
      tired	male	entrepreneurs	who	are	over	55.	Women	who	have	a	                       of	 women	 entrepreneurs	 and	 encouraging	 women	 to	 become	
      different	 background	 may	 therefore	 believe	 that,	 because	 they	             entrepreneurs.	Women-focused	business	angel	networks	would	
      do	not	have	the	same	skills	as	the	existing	cohort	of	business	                   be	a	vehicle	for	introducing	more	women	to	angel	investing.
      angel	investors,	they	do	not	have	the	right	or	appropriate	skills	
      to	add	value	to	an	investor	group	or	an	entrepreneur.	They	may	             -------------------------------------------------------------------
      believe	that	their	track	record	or	experience	would	not	be	suf-                            CURRENT MARKET OFFERINGS
      ficiently	valuable.	In	reality,	the	addition	of	new	and	different	skills	   -------------------------------------------------------------------
      to	the	investor	base	will	increase	diversity	and	may	improve	per-
      formance.	Education	to	address	this	issue	will	encourage	more	              The	 current	 market	 structure	 and	 support	 services	 have	 evolved	 to	
      women	to	participate.                                                       meet	 the	 needs	 of	 their	 traditional	 audience:	 predominantly	 middle-
                                                                                  aged	men	with	an	entrepreneurial	or	investment	background.	
-------------------------------------------------------------------
                    LACK OF AWARENESS                                             Thus,	existing	BANs	do	not	typically	meet	the	needs	of	potential	women	
-------------------------------------------------------------------               business	angel	investors	in	a	range	of	ways,	summarised	in	the	table	
                                                                                  below:
      •	 The	evolution	of	business	angel	investment	as	a	largely	male	
      activity	has	tended	to	hide	business	angel	investment	as	an	asset	                1. Deal flow –	 Existing	 BANs	 tend	 to	 select	 business	 propo-
      class	from	women.	Many	business	angels	are	former	entrepre-                       sitions	 to	 meet	 the	 preferences	 of	 their	 existing	 investor	 base	
      neurs	and	have	raised	equity	finance	for	their	business	ventures	                 and	 thus	 tend	 to	 focus	 on	 high-tech,	 clean-tech	 or	 med-tech	
      before	selling	and	using	the	returns	to	make	angel	investments	in	                propositions.
      other	businesses.	Because	female	entrepreneurs	are	less	likely	                   2. Meetings	 –	 the	 schedules	 for	 BAN	 investor	 meetings	 and	
      than	male	entrepreneurs	to	seek	external	finance	for	their	ven-                   due	diligence	sessions	are	designed	to	suit	the	schedules	of	their	
      tures,	fewer	women	entrepreneurs	are	likely	to	access	business	                   current	 audience	 and,	 as	 such,	 may	 not	 be	 suited	 to	 women’s	

                                                                                                                                                                    5
4.	RECOMMENDATIONS


        time	preferences.	Similarly,	there	is	a	strong	focus	on	face-to-            male-dominated	BANs/seed	funds.	Research	key	input	and	out-
        face	meetings	and	events	that	may	not	meet	women’s	scheduling	              put	statistics	for	the	different	networks,	such	as:	typical	deal	size,	
        or	social	preferences.                                                      sector	 etc.;	 BAN	 service	 provision,	 e.g.	 meeting	 time,	 training	
        3. Learning development and investment scale	 –	Men	 and	                   provided,	 syndication	 support	 etc.;	 and	 returns	 on	 investment.	
        women	invest	differently	and	approach	the	process	differently.		            Analysis	of	data	to	identify	any	correlation	between	the	variables	
        4. Support	–	men	typically	like	to	do	it	their	own	way.	Women,	             identified	 and	 the	 proportion	 of	 women	 investors.	 Look	 at	 exit	
        by	contrast,	tend	to	want	to	do	it	‘the	right	way’.	Thus,	women	            data	and	rates	of	return	based	on	the	sector	of	investment	(high	
        prefer	 to	 understand	 best	 practice	 and	 to	 have	 some	 form	 of	      tech	 vs.	 low	 tech/services).	 Use	 this	 analysis	 to	 further	 shape	
        structured	support	as	they	learn.	                                          policy	recommendations	and	to	evidence	the	case	for	interven-
                                                                                    tion	to	stimulate	women	business	angel	investment.
Summary of the differences between current market offers and                        2. Build awareness:	 develop	 and	 implement	 co-ordinated	
identified needs                                                                    awareness	campaigns	to	promote	role	models	and	training	for	
                                                                                    women	angel	investors	at	the	European	level	with	the	support	
                           Current BAN Offer         Typical Potential Wo-
                                                                                    of	national	federations	of	networks,	supported	by	PR	activities	in	
                                                     men BA requirement             mainstream	media	to	promote	success	stories	and	broaden	the	
                                                                                    audience	that	is	made	aware	of	the	campaign.
 Deal flow                 • Technology focus        • Broad, mixed tech
                                                                                    3. Training through Investor Readiness Programmes:	whilst	
                                                     and services
                                                     • Mix of ‘do good’ and
                                                                                    the	 technical	 content	 of	 such	 investor	 readiness	 programmes	
                                                     ‘do well’                      would	be	generic,	these	would	be	run	for	women	only,	in	a	lo-
                                                     • Interest in suppor-          cation	and	at	a	time	that	reflects	women’s	preferences	and	de-
                                                     ting women entrepre-           livered	 in	 a	 sharing	 and	 collaborative	 manner,	 harnessing	 the	
                                                     neurs                          enthusiasm	 of	 existing	 women	 investors	 as	 ambassadors	 and	
                                                     • Interest in proposi-         role	 models.	 Furthermore,	 the	 content	 would	 be	 broader	 and	
                                                     tions that appeal to a         address	specific	issues	and	barriers	for	women	business	angels,	
                                                     female audience
                                                                                    such	 as:	 the	 place	 of	 business	 angel	 investment	 in	 a	 balanced	
                                                                                    investment	portfolio;	scale	of	investment	required	–	how	to	start	
 Learning and              • Learning by doing       • Training and then            small	and	build	a	portfolio;	skills	and	time	commitments	required;	
 development                                         doing                          managing	risk	and	ensuring	security.	Such	programmes	could	
 Support                   • Loose syndication       • Structured syn-              extend	 to	 financing	 delivery	 of	 investment	 support	 for	 novice	
                                                     dication and group             women	investors,	such	as:	syndication	support,	structured	as-
                                                     investing at least to          sistance	 to	 complete	 due	 diligence	 and	 agree	 terms,	 standard	
                                                     build their portfolio          documentation	etc.
 Investment Scale          • Several BANs            • Start with lower
                           require a minimum
                           investment per inves-
                           tor/deal
                           • Expectation that an
                                                     entry tickets, €10 to
                                                     €20k, progressively
                                                     increasing as they
                                                     build experience
                                                                                                              “B
                                                                                                           usiness angels are
                                                                                                           the lifeblood of ear-
                                                                                                     ly stage businesses, in-
                           active investor would
                           invest €50 to €100k
                                                                                                     vesting billions of euros
                           per annum                                                                 across Europe in grow-
 Meetings                  • Breakfast & evening     • Lunch time & virtual,                         ing young companies. In
                                                     evenings virtually
                                                                                                     the current economic en-
6 Seeexisting research in the US about this topic:                                                   vironment, it is essential
www.kauffman.org/experience-networks-encouragement-support-keys-for-                                 that we encourage more
high-growth-women-entrepreneurs.aspx
                                                                                                     angels to join the mar-
                                                                                                     ket – in particular female
                                                                                                     investors who so far have
                                                                                 shied away from this opportunity. Women
4. Recommendations:                                                              now have the wealth to invest – but more im-
                                                                                 portantly, they have great skills to bring to
what can be done to                                                              angel investing. They are good communica-
                                                                                 tors, who work collaboratively and listen. All
change the situation?                                                            of these attributes are greatly needed by to-
                                                                                 day’s businesses.”
                                                                                                                                    Sally Goodsell
To	 achieve	 the	 stated	 objective,	 of	 women	 becoming	 a	 key	 investor	                                                    CEO, Finance South East
segment	and	comprising	20%	of	early	stage	business	angel	investors	
within	Europe	by	2015,	will	require	proactive	intervention	on	the	part	
                                                                                    4. Creation of a Europe-wide female investor-run commu-
of	 BANs	 and	 public	authorities	 to	 encourage	 greater	 participation	by	
                                                                                    nity	which	could	lead	to	a	Europe-wide	women	business	angel	
women	as	business	angel	investors.
                                                                                    network	and	encourage	the	establishment	of	multiple	local	angel	
EBAN	 therefore	 recommends	 that	 the	 following	 activities	 should	 be	
                                                                                    networks	and	seed	funds	endorsing	diversity.	This	could	eventu-
undertaken	to	deliver	this	objective:
                                                                                    ally	lead	to	the	creation	of	a	European	fund	with	a	strong	focus	
                                                                                    on	women	investors.	The	first	step	to	such	a	process	would	be	
        1. Research:	Undertake	a	thorough	mapping	exercise	of	exist-
                                                                                    the	 proposed	 mapping	 process.	 This	 initiative,	 in	 which	 EBAN	
        ing	European	business	angel	networks	to	identify:	women-only	
                                                                                    could	 play	 a	 key	 role,	 should	 collaborate	 with	 and	 mirror	 the	
        BANs	and	early	stage	funds;	BANs/seed	funds	with	a	high	com-
                                                                                    European	Network	of	Women	Ambassadors	recently	set	up	by	
        mitment	to	gender	diversity	and	that	are	truly	mixed;	and	normal	
                                                                                    the	European	Commission.
                                                                                                                                                                6
CONCLUSIONS


      5. Encourage established BANs to increase diversity	                         UK
      through	 the	 promotion	 of	 professional	 standards	 at	 European	                 •	 BBAA	Awareness	Campaign	for	women	investors
      and	national	levels	by	inclusion	of	a	diversity	commitment	within	                  •	 Finance	South	East
      codes	of	conduct	for	BANs	and	by	encouraging	greater	diversity	                                *	 Funding	Enterprising	Women	(FEW!)	2006–2009	
                                                                                                      	
      in	BAN	management	structures.                                                                  (UK	and	European	programme)	
      6. Stimulate the development and testing of new financial                                      *	Women	Investing	in	Women			
                                                                                                      	                                    	
      instruments to support women business angel investment                                         (WIW)	2007–2009	(UK	only)	
      and business propositions that would appeal to women in-
      vestors.	This	could	involve,	for	example:	a	publicly	funded	co-                     •	 YTKO
      investment	fund	to	match	women	business	angel	investment	at	                                      *	“Going	4	Growth”	Programme
                                                                                                         	
      European,	national	or	regional	level;	a	co-financed	fund	encour-                                  *	Investment	Readiness	Programme	for	Women	
                                                                                                         	
      aging	 female	 investors	 to	 invest	 passively,	 initially	 through	 the	          •	 Addidi
      fund	linked	to	an	education	and	awareness	programme,	to	later	
      encourage	 direct	 investment;	 the	 development	 of	 mezzanine	             ITALY
      debt	instruments	to	match	business	angel	investment,	delivering	                  •	 Intesa	San	Paolo:
      leverage	so	that	steady	growth	propositions	would	deliver	an	ac-                              *	Corner	Rosa
                                                                                                     	
      ceptable	risk/return	profile;	the	development	of	debt	instruments	
      to	address	the	growth	ambitions	of	social	enterprises	that	de-               USA
      liver	loan	management	and	a	viable	exit	mechanism	for	matching	                  •	 Several	women-only	networks	including	WomenAngels.Net	
      business	angel	funding.                                                          or	Golden	Seeds
                                                                                   OTHER:
                                                                                       •	 Astia




Conclusions                                                                                                           “I
                                                                                                             am convinced that
                                                                                                             no matter if one has
                                                                                                       diversity on a board level
                                                                                                       in a large quoted compa-
EBAN	 believes	 that	 it	 is	 possible	 to	 achieve	 the	 objective	 of	 women	                        ny or a diversified invest-
becoming	a	key	investor	segment	and	comprising	20%	of	early	stage	                                     ment decision around
business	 angel	 investors	 by	 2015.	 However,	 to	 do	 this	 will	 require	
proactive	intervention	on	the	part	of	BANs	and	public	authorities.	
                                                                                                       an angel investment,
                                                                                                       the best decision will be
It	will	require	more	than	just	tasking	existing	BANs	to	recruit	women	                                 taken when there is a
members,	as	current	networks	do	not	sufficiently	address	women	in-
vestor	requirements.	It	will	require	a	mixture	of	interventions,	including:	
                                                                                                       mixture between women
                                                                                                       and men taking the deci-
      •	 Supporting	 women	 investor	 communities	 across	 Europe,	                                    sion. This will without
      which	could	lead	to	women-only	networks;
      •	 Adjustment	 to	 the	 modus	 operandi	 of	 existing	 networks	 to	
                                                                                    any doubt increase return on investment in
      create	fully	mixed	networks;                                                  the long term.”
      •	 Encouragement	 for	 existing	 women	 business	 angels	 to	 act	
      as	 ambassadors	 and	 become	 proactive	 role	 models	 for	 new	                                                                Dušan Stojanovic
                                                                                                      founder of the early stage fund True Global Ventures
      women	investors;
                                                                                     www.trueglobalventures.com specialized within ICT in Sweden, France,
      •	 Investor	readiness	training	targeting	women’s	needs;                         Germany, US and China with unfortunately no female associates (yet)
      •	 Delivery	of	structured	support	for	novice	women	 business	
      angels	on	their	initial	deal(s);	and
      •	 The	creation	of	incentives	for	women	to	invest,	such	as	pub-              Relevant Articles:
      licly	 funded	 co-investment	 vehicles	 and	 other	 innovative	 new	
      financial	instruments.                                                              • Women business angels – essential players on the financial
                                                                                          markets,	Swedish	agency	for	economic	and	regional	growth,	2009
A	key	initial	step	would	be	the	mapping	exercise	to	identify	BANs	that	                   • The Anatomy of an Entrepreneur: Family Background and
have	active	women	investors	and	analysis	of	how	their	practices	and	                      Motivation,	 Vivek	 Wadhwa,	 Raj	 Aggarwal,	 Krisztina	 “Z”	 Holly,	
outputs	differ	from	other,	more	conventional,	BANs	in	order	to	identify	                  Alex	Salkever,	Kauffman	Foundation,	2009
current	best	practice	as	a	starting	point.                                                • Women and angel investing: An Untapped Pool of Equity for
                                                                                          Entrepreneurs,	Kauffman	Foundation,	2006
-------------------------------------------------------------------                       • Report on Women and Entrepreneurship,	Babson,	2007
 EXAMPLES OF CURRENT INITIATIVES TO ENCOURAGE                                             • 3rd European PWN Board Women Monitor 2008,	European	
THE PARTICIPATION OF WOMEN IN THE ANGEL MARKET                                            Professional	Women’s	Network,		2008
-------------------------------------------------------------------                       • Balancing Work and Family: Four Women Executives Speak,	
                                                                                          May	24,	2000	in	Knowledge@Wharton	
SWEDEN                                                                                    • The Economic Impact of Women-Owned Businesses In the
    •	 Network	of	women	investors	in	Goteborg                                             United States,	Center	for	Women’s	Business	Research,	2009
    •	 Fund	by	women	for	women,	Theia                                                     • Reducing administrative burden: promoting women’s entre-
                                                                                          preneurship, ecodesign for a sustainable future, key enabling
FRANCE                                                                                    technologies,	DG	Enterprise	&	Industry,	December	2009	
    •	 Femmes	Business	Angels	in	Paris
    •	 Fédération	Pionnières                                                       Acknowledgments: EBAN would like to warmly thank the following individu-
                                                                                   als for their contribution to this White Paper: Brigitte Baumann, Sally Goodsell,
                                                                                   Sharon Vosmek, Rosemary Forsyth, Wendee Wolfson Kanarek, Jennifer Naylor,
                                                                                   and the EBAN Team Claire Munck and Erica Norchi.

                                                                                                                                                                       7
EBAN is the European Trade Association for business angels,
                   seed funds and early stage market players.
         Our mission is to support the growth and professionalisation
of the early stage investing sector, from a 3 billion¤ to a 10 billion¤ asset class,
                          up from 1 billion¤ 5 years ago.


          The full and updated list of EBAN members can be found at
                       www.eban.org/membership/directory



                                EBAN Secretariat
                                 Rue Vautier 54
                                 1050 Brussels

                               T: +32 2 626 20 62
                               F: +32 2 626 20 69

                                  info@eban.org




                          w w w.eban.org

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Women and early stage investing 2011

  • 1. eban White Paper November 2010 WOMEN & EUROPEAN EARLY STAGE INVESTING Strengthening European entrepreneurship by enrolling more women in early stage investing
  • 2. EXECUTIVE SUMMARY early stage growth businesses that are a key platform for economic Executive Summary growth and recovery. EBAN believes that women should comprise a major business angel B investor segment in Europe and that the EU should support initia- usiness angel investing is an essential source of funding and tives to increase the number of women business angels with a goal support for a large number of early stage and start-up busi- of achieving a level of 20% of business angel investors in Europe by nesses. Its importance has increased exponentially as the 2015. EBAN believes that, once the target of 20% is achieved, there availability of other types of financing have dried up during the will be a self-sustaining critical mass of women investors, a level that economic downturn of 2007 - 2010. will remove the need for further intervention to actively stimulate and Although it is estimated that half of the world’s wealth is in female hands support the participation of women as business angels. , very few women are active in business angel investment. A survey of EBAN members has determined that fewer than 5% of European busi- To achieve this objective it will be essential to: ness angel network members are women; within Europe there are sig- nificant differences, and countries such as France and Poland report • Understand the barriers faced by women in becoming busi- that almost a third of business angels are women. The overall figure is ness angel investors. EBAN recommends an initial mapping however staggeringly low, particularly in comparison to women’s par- exercise to identify current best practices for women business ticipation in U.S.-based angel networks where 15% of the members are angel investment within the EU context. The exercise should women. As European business angel networks look to expand, women examine the practices and outputs achieved by existing BANs make an obvious demographic target. and compare those against the proportion of women in their Increasing the scale of business angel activity is essential to improving networks. These metrics will help gauge the efficacy of any new the availability of finance to invest in early stage businesses which have programs and identify BANs that need additional support to build such a profound impact on economic growth and employment figures. their female membership EBAN sees the effort to bring more women angels to the market as • Implement a program of best practices combined with incentives part of a broader effort to stimulate the business angel market and to the BANs and public authorities for cultivating women angels. diversify the private investor base so that it includes more women, more ethnicities and more age groups. Developing mechanisms to in- EBAN recommends that action be undertaken at three levels: EU level; crease the number of women business angels in the EU would achieve network; and individual. Our recommendations are based on activi- overall objectives to increase business angel investment generally and ties aimed at increasing the awareness of potential women investors, improve the BANs’ efficacy through the twin influences of diversified changing the operations of business angel networks, and developing intellectual capital and wider business networks. publicly-funded financial instruments to stimulate active participation of women in this market. Namely: “D iversity - different perspectives - is a key driver of innovation 1. Research the impact of current women members on their business angel networks and develop best practices to expand their membership and financial participation. and enriches all ecosys- 2. Execute an EU-wide awareness-raising campaign, deliv- ered with the support of local BANs and/or other appropriate tems. When an ecosys- organizations. tem is open to gender 3. Deliver a tailored investor-readiness programme for women diversity, it is often open investors across the EU, with appropriate local partners. 4. Ensure that professional standards and codes of conduct to other forms of diver- developed at European level by EBAN and at national level en- sity: ethnic, age, type and courage diversity and participation of women in the early stage sector of investee compa- investment market. 5. Support the creation of an EU-wide, umbrella organization nies. As early stage - equi- for the female investor community. ty - investing is becoming 6. Explore the deployment of new financial strategies (such an asset class, it is ever more important that as co-investment funds) to stimulate women business angel investment. all parts of its ecosystem attract, encourage and leverage diversity. Thanks to many con- 1US: Women comprise 46.3% of US top wealth holders (source: tributors, EBAN has captured in this White Genspring report, Women & Wealth); more than half of the investment assets in the US are controlled by women and 48% of the country’s mil- Paper, the current situation, why it will ben- lionaires are women (source: Oppenheimerʼs 2006 study, Women and efit all to have more gender diversity, as well Investing); and women are projected to acquire over 85% of the $12 as proposals for all stakeholders on initiatives trillion growth of US private wealth between 1995 and 2010 (source: Marti Barletta of TrendSight Group). UK: Women currently hold 48% of we can undertake to reach a minimum goal Britain’s personal wealth and this proportion will grow to 60% by 2025 of 20% women investors - a level at which (source: Centre for Economic and Business Research). they no longer are a small minority.” Brigitte Baumann. President of EBAN. This EBAN White Paper is a call to action for all concerned with grow- ing a vibrant ecosystem for entrepreneurship, especially policy makers. This paper will suggest proactive measures to stimulate the numbers of women participating in the business angel market in order to: in- crease the total number of business angel investors; increase the di- versity of skills and expertise within the business angel community; and thereby increase the supply of finance and associated support to 2
  • 3. 1. BACKGROUND / 2. THE EXPECTED IMPACT OF MORE WOMEN ANGELS 1. Background in Stockholm and hosted by the Swedish Venture Capital Association under the auspices of the Swedish Presidency of the EU. 2. The expected EBAN estimates that across Europe there are 75,000 active busi- ness angels organized in 391 business angel networks in 32 countries, nearly all countries that are members of the European Union. These networks are making investments in unquoted companies and dedicat- ing their time and network to support early stage entrepreneurs. The impact of more growth of the business angel market has been spectacular in recent years, spurred by the internet bubble and the recent financial crisis which have pushed VCs out of early stage venture capital. Despite this women angels “I growth, however, the European market is only one quarter of the size of the US market, and the proportion of female business angels has nvolving women as remained stable at around 5%; in the US, the proportion of women investment part- business angels has grown in recent years to 15%. ners has improved the Women are seriously underrepresented in this business angel asset early-stage ecosystem class in Europe, particularly when one considers other aspects of for everyone concerned. women’s participation in the business and leadership ecosystem: Golden Seeds has been a • Women comprise up to 40% of entrepreneurs leader in improving the • Women comprise, on average, 11.5% of Boards in Europe, quality of due diligence with significantly higher proportions evident in Sweden, Finland performed on early stage and Norway • Women control around 50% of the world’s wealth. investments, and many groups have adopted our An EBAN survey of member business angel networks (BANs) shows model for its breadth, the following statistics for 2009: detail, efficiency and quality. With research Women as a proportion showing that companies thrive better under 4.86% of total BAN membership angel investment than other forms, Golden Women as a proportion of new BAN members 6.86% Seeds has provided outstanding mentoring, Proportion of BANs strategy and marketing advice. Having at- 28.76% that report NO women members tended several EBAN events, I am confident Proportion of BANs that report that fewer than 10% of members are women (including those with no women members) 80% that engaging more women in business angel Proportion of BANs that report investing will add a great deal of energy to 20% that over 10% of members are women Europe’s entrepreneurial ecosystem.” The fact that the proportion of new BAN members who are women Jennifer Naylor is, at 6.86%, 2% higher than the overall proportion of women BAN Managing Director, Golden Seeds members, suggests that the proportion of women is gradually increas- ing. However, at this rate of increase, it will take a very long time to achieve a critical mass and self-sustaining mass of 20% women BAN If 20% of angel investors were women, how would the sector benefit? members. There are three levels at which a growth in the number of women 2 Women-owned firms account for 40% of all privately held US firms (source: business angels would have a significant impact: Centre for Women’s Business Research 2008–9). In the UK, women-owned businesses comprise approximately 16% of the business stock and women com- ------------------------------------------------------------------- prise approximately 27% of the self-employed population (source: Prowess, ref. AT THE SECTOR LEVEL – Women’s Business Ownership, Professor Sara Carter, 2006). 3 Source: Catalyst 2010 A STRONGER EARLY STAGE INVESTMENT ASSET CLASS 4 US: Women comprise 46.3% of US top wealth holders (source: Genspring re- ------------------------------------------------------------------- port, Women & Wealth); more than half of the investment assets in the US are controlled by women and 48% of the country’s millionaires are women (source: • Increased investment and deals being funded – Increasing Oppenheimerʼs 2006 study, Women and Investing); and women are projected to the number of women investors would increase the total number acquire over 85% of the $12 trillion growth of US private wealth between 1995 of active business angel investors and lead to a general increase and 2010 (source: Marti Barletta of TrendSight Group). UK: Women currently in the number of deals being funded and enabled to reach their hold 48% of Britain’s personal wealth and this proportion will grow to 60% by growth potential. 2025 (source: Centre for Economic and Business Research). • Investment diversity – European business angel investment This EBAN White Paper considers the potential causes of the under- to date has had a strong focus on the high technology sector representation of women as business angels and examines what can despite the existence of early stage businesses with significant be done to ensure that women can and do become a major investor growth potential in other industry and market sectors. The pre- segment, both helping to fund more deals and also increasing diversity ponderance of technology deals may originate with the typical within the business angel community. This document has been devel- profile and interest of the current business angel investor base. oped to coincide with the Swedish Presidency of the EU, which had a A diversified investor base will attract a wider array of under- strong focus on women entrepreneurship. It has built on the discus- represented business propositions such as services, consumer sions of the “Breakfast for Women investors”, organised by EBAN in the goods and social and sustainable entrepreneurship. Therefore, framework of its 8th Annual Winter University, held in November 2009 an increase in the number of women business angels will likely increase deal flow and deal diversity in business angel finance. 3
  • 4. 2. THE EXPECTED IMPACT OF MORE WOMEN ANGELS • Diversified expertise for funded businesses – Business and gaining an insight into the requirements of investors, and angels often provide more than just money to the businesses how to access finance, may encourage such women not only that they invest in: they bring expertise, experience and a net- to become entrepreneurs themselves but also to seek external work of contacts to support their investment. Non-financial finance to deliver faster and greater growth in their own busi- support to start-ups has proven to be as important, if not more nesses. Bringing more women into the early-stage ecosystem important, than financial support at the early stages of com- as investors has the potential to strengthen their participation at pany development for developing partnerships, client lists and all levels of business. critical business strategy. In today’s marketplace, women make • Enhanced skills – Women’s career paths are often relatively a large percentage of household purchasing decisions, so that narrow, becoming, for example, sector or market specialists. By increasing the number of women angel investors means adding participating in business angel networks involving co-investment, mission-critical expertise for marketing, messaging and product and working as a group with different business angel investors development as well as capital and mentoring. and in a range of early stage businesses, women would acquire broader competences that they can then use in their current or ------------------------------------------------------------------- future career roles. In the race for intellectual capital that busi- AT THE LEVEL OF THE BUSINESS ANGEL NETWORK ness must run, better educating and training women for leader- ------------------------------------------------------------------- ship roles makes an enormous contribution to capitalist society. • Better management of transition years – Many wom- Established business angel networks will benefit in a number of ways en make a number of transitions within their careers, poten- from efforts to stimulate and increase the number of active women tially involving career breaks or changes of career direction. business angel investors, providing a strong incentive for their support Participation as a business angel would offer women an op- of initiatives to proactively recruit women investors. portunity to stay closely involved in the business world during such transition periods and to keep thei skills and experience • New deal flow – BANs have multiple sources of deal flow, up to date and marketable, by staying abreast of market trends, including the private and professional networks of existing mem- whether it be in terms of sectors, company valuations, exit strat- bers. New women members, by bringing different personal and egies, etc. This may make it easier for such women to change career professional networks, will bring new and diverse deal flow to direction or re-enter the formal job marketplace at a comparable level the network. It is worth noting that five-year old women’s BAN to that at which they left it. Golden Seeds now has the largest deal pipeline of any other • Networking – Women, by being part of a BAN, will have BAN in the United States, and that its pipeline covers more than the opportunity to network with a range of successful business- 14 sectors. men and women from many sectors and backgrounds. Such a • New members – Encouraging women to join established network of contacts can be an important tool in managing tran- business angel networks would increase the level of member- sitions, such as changes in career direction and/or re-entering ship of the BAN in general. The larger the number of active in- the workforce. vestors in the network, the greater the number of deals that can be funded and the greater the opportunity for syndication be- 5 Merrill Lynch Investment Managers (MLIM) Research, 2005 tween investors to deliver a larger funding package to a growth business. • Risk mitigation for better returns – A diversified investor base within a BAN would better mitigate the risk of early stage investing through the broader intellectual capital it represents. “A lthough much progress has been made in attracting Women approach due diligence very differently, tending to be more thorough in due diligence, to ask more questions and push women to early-stage on real numbers rather than expected ones. Research shows investing and to entre- that women are “less likely to hold a losing investment too long, to wait too long to sell a winning investment, to buy a hot invest- preneurship over the last ment without doing any research or to allocate too much of their decade, it is important money to one investment” . It is expected that by introducing not to get complacent more rigorous evaluation and more diverse business skills to the due diligence process, a better return from investments made by assuming that the through the BANs as a whole will ensue over time. growth will continue especially given the ongo- ------------------------------------------------------------------- ing uncertainty in global AT THE INDIVIDUAL LEVEL economies. With its extensive relationships FOR WOMEN ANGEL INVESTORS ------------------------------------------------------------------- in several countries, and its exposure to a variety of network structures and diverse Becoming a business angel investor would bring a range of potential economic incentives, EBAN is well-positioned benefits to the individual women. to take a leading role in encouraging women • Financial Returns – Business angel investment, as a class throughout Europe to participate in this as- within a balanced investment portfolio, offers an opportunity to set class, and well-positioned to assess which investors for wealth creation as it offers the potential for a strong financial return on investment. policies and practices are most effective at • Increased entrepreneurial spirit and skills – Angel inves- achieving the goal.” tors are often past entrepreneurs themselves, many of them serial entrepreneurs. Active angel investors may thus also be Wendee Wolfson Kanarek. establishing new businesses whilst also being active angels. It Principal at Wealthbridge Partners, Co-founder of WomenAngels.net, Member of Active Angel Investors, and Co-founder of Women’s Growth Capital has been shown that women who start up a business often do Fund, a venture capital fund focused exclusively on women entrepreneurs. not look for equity finance, but rather seek to achieve slower, more organic and lower-risk growth. Becoming a business angel 4
  • 5. 3. THE REALITY; WHY ARE THERE SO FEW WOMEN ANGEL INVESTORS TODAY? 3. The reality: “I t is vitally important, during these chal- why are there so few lenging economic times, that we mobilize the women angel skills and capabilities of women in early stage in- vesting. Start-up compa- investors today? nies will be the engines of the recovery and future There are three generally accepted reasons for the dearth of women economic growth across angel investors in Europe: attitudes and mindsets; lack of awareness of Europe and experienced business angel investment as an asset class; and the current market business women could re- offering, which has evolved to meet the needs of its traditional inves- tors, typically middle-aged semi-retired men. ally add significant value to these companies as investors, with their unique knowledge, ------------------------------------------------------------------- insights and experience.” ATTITUDES AND MINDSETS ------------------------------------------------------------------- Rosemary Forsyth Founder & General Partner, Forsyth Group • Women tend to underestimate their financial capacity for ‘risky’ investments as well as their strengths as risk-astute in- angel investment to fund their business ventures and so they do vestors. Education should cover the risks and rewards of busi- not have the same level of awareness of the asset class as their ness angel investment as an asset class and how it fits into their male counterparts. overall wealth management strategy to deliver a balanced port- • With so few women business angel investors currently within folio approach. existing networks, there is no established cohort of women busi- • Angel investing has its own calculus which is not well under- ness angels who discuss their angel investment activity within stood outside the small group of BANs. Women perceive that a their wider social and professional networks and hence raise large capital outlay is required. Educating women about the scale awareness of the asset class and its opportunities in the wider of investment required and the opportunities for syndication, as environment. well as providing a supportive environment for co-investment • Because the profile of most BAN members is male, services and syndication, may encourage greater participation. delivered by most BANs, and the way such services are mar- • Women’s myriad duties in the family and community impact keted, address this predominantly male audience. Similarly, most their schedules differently than those of men so that their mech- BAN managers are also male and likely have not identified the anisms for wealth management may rely on professional advi- need to increase the participation of women as business angels, sors and/or investment funds to save time and energy. Business or, if they have, may not have access to the appropriate networks angel investment is proactive and requires a time commitment to achieve this. With over 28% of BANs surveyed by EBAN hav- to review and assess the available investment opportunities, as ing no women members in 2009, it is a confident woman who is well as to deliver further added value post-investment through prepared to join an all-male network as a novice investor. ongoing involvement with the investee business, which may dis- • In the past, women have been less likely than men to value or courage women from becoming involved. The creation of col- belong to networks (professional, alumni, private, etc.) . As such, laborative networks to share the demands of due diligence and they are less likely to be networked to other male or female in- follow-on reporting can provide an avenue for women’s greater vestors. This is gradually changing, and we have seen worldwide participation. the emergence of many women entrepreneur associations that • Typical business angel investors in Europe currently are re- are successfully addressing the specific needs and approaches tired male entrepreneurs who are over 55. Women who have a of women entrepreneurs and encouraging women to become different background may therefore believe that, because they entrepreneurs. Women-focused business angel networks would do not have the same skills as the existing cohort of business be a vehicle for introducing more women to angel investing. angel investors, they do not have the right or appropriate skills to add value to an investor group or an entrepreneur. They may ------------------------------------------------------------------- believe that their track record or experience would not be suf- CURRENT MARKET OFFERINGS ficiently valuable. In reality, the addition of new and different skills ------------------------------------------------------------------- to the investor base will increase diversity and may improve per- formance. Education to address this issue will encourage more The current market structure and support services have evolved to women to participate. meet the needs of their traditional audience: predominantly middle- aged men with an entrepreneurial or investment background. ------------------------------------------------------------------- LACK OF AWARENESS Thus, existing BANs do not typically meet the needs of potential women ------------------------------------------------------------------- business angel investors in a range of ways, summarised in the table below: • The evolution of business angel investment as a largely male activity has tended to hide business angel investment as an asset 1. Deal flow – Existing BANs tend to select business propo- class from women. Many business angels are former entrepre- sitions to meet the preferences of their existing investor base neurs and have raised equity finance for their business ventures and thus tend to focus on high-tech, clean-tech or med-tech before selling and using the returns to make angel investments in propositions. other businesses. Because female entrepreneurs are less likely 2. Meetings – the schedules for BAN investor meetings and than male entrepreneurs to seek external finance for their ven- due diligence sessions are designed to suit the schedules of their tures, fewer women entrepreneurs are likely to access business current audience and, as such, may not be suited to women’s 5
  • 6. 4. RECOMMENDATIONS time preferences. Similarly, there is a strong focus on face-to- male-dominated BANs/seed funds. Research key input and out- face meetings and events that may not meet women’s scheduling put statistics for the different networks, such as: typical deal size, or social preferences. sector etc.; BAN service provision, e.g. meeting time, training 3. Learning development and investment scale – Men and provided, syndication support etc.; and returns on investment. women invest differently and approach the process differently. Analysis of data to identify any correlation between the variables 4. Support – men typically like to do it their own way. Women, identified and the proportion of women investors. Look at exit by contrast, tend to want to do it ‘the right way’. Thus, women data and rates of return based on the sector of investment (high prefer to understand best practice and to have some form of tech vs. low tech/services). Use this analysis to further shape structured support as they learn. policy recommendations and to evidence the case for interven- tion to stimulate women business angel investment. Summary of the differences between current market offers and 2. Build awareness: develop and implement co-ordinated identified needs awareness campaigns to promote role models and training for women angel investors at the European level with the support Current BAN Offer Typical Potential Wo- of national federations of networks, supported by PR activities in men BA requirement mainstream media to promote success stories and broaden the audience that is made aware of the campaign. Deal flow • Technology focus • Broad, mixed tech 3. Training through Investor Readiness Programmes: whilst and services • Mix of ‘do good’ and the technical content of such investor readiness programmes ‘do well’ would be generic, these would be run for women only, in a lo- • Interest in suppor- cation and at a time that reflects women’s preferences and de- ting women entrepre- livered in a sharing and collaborative manner, harnessing the neurs enthusiasm of existing women investors as ambassadors and • Interest in proposi- role models. Furthermore, the content would be broader and tions that appeal to a address specific issues and barriers for women business angels, female audience such as: the place of business angel investment in a balanced investment portfolio; scale of investment required – how to start Learning and • Learning by doing • Training and then small and build a portfolio; skills and time commitments required; development doing managing risk and ensuring security. Such programmes could Support • Loose syndication • Structured syn- extend to financing delivery of investment support for novice dication and group women investors, such as: syndication support, structured as- investing at least to sistance to complete due diligence and agree terms, standard build their portfolio documentation etc. Investment Scale • Several BANs • Start with lower require a minimum investment per inves- tor/deal • Expectation that an entry tickets, €10 to €20k, progressively increasing as they build experience “B usiness angels are the lifeblood of ear- ly stage businesses, in- active investor would invest €50 to €100k vesting billions of euros per annum across Europe in grow- Meetings • Breakfast & evening • Lunch time & virtual, ing young companies. In evenings virtually the current economic en- 6 Seeexisting research in the US about this topic: vironment, it is essential www.kauffman.org/experience-networks-encouragement-support-keys-for- that we encourage more high-growth-women-entrepreneurs.aspx angels to join the mar- ket – in particular female investors who so far have shied away from this opportunity. Women 4. Recommendations: now have the wealth to invest – but more im- portantly, they have great skills to bring to what can be done to angel investing. They are good communica- tors, who work collaboratively and listen. All change the situation? of these attributes are greatly needed by to- day’s businesses.” Sally Goodsell To achieve the stated objective, of women becoming a key investor CEO, Finance South East segment and comprising 20% of early stage business angel investors within Europe by 2015, will require proactive intervention on the part 4. Creation of a Europe-wide female investor-run commu- of BANs and public authorities to encourage greater participation by nity which could lead to a Europe-wide women business angel women as business angel investors. network and encourage the establishment of multiple local angel EBAN therefore recommends that the following activities should be networks and seed funds endorsing diversity. This could eventu- undertaken to deliver this objective: ally lead to the creation of a European fund with a strong focus on women investors. The first step to such a process would be 1. Research: Undertake a thorough mapping exercise of exist- the proposed mapping process. This initiative, in which EBAN ing European business angel networks to identify: women-only could play a key role, should collaborate with and mirror the BANs and early stage funds; BANs/seed funds with a high com- European Network of Women Ambassadors recently set up by mitment to gender diversity and that are truly mixed; and normal the European Commission. 6
  • 7. CONCLUSIONS 5. Encourage established BANs to increase diversity UK through the promotion of professional standards at European • BBAA Awareness Campaign for women investors and national levels by inclusion of a diversity commitment within • Finance South East codes of conduct for BANs and by encouraging greater diversity * Funding Enterprising Women (FEW!) 2006–2009 in BAN management structures. (UK and European programme) 6. Stimulate the development and testing of new financial * Women Investing in Women instruments to support women business angel investment (WIW) 2007–2009 (UK only) and business propositions that would appeal to women in- vestors. This could involve, for example: a publicly funded co- • YTKO investment fund to match women business angel investment at * “Going 4 Growth” Programme European, national or regional level; a co-financed fund encour- * Investment Readiness Programme for Women aging female investors to invest passively, initially through the • Addidi fund linked to an education and awareness programme, to later encourage direct investment; the development of mezzanine ITALY debt instruments to match business angel investment, delivering • Intesa San Paolo: leverage so that steady growth propositions would deliver an ac- * Corner Rosa ceptable risk/return profile; the development of debt instruments to address the growth ambitions of social enterprises that de- USA liver loan management and a viable exit mechanism for matching • Several women-only networks including WomenAngels.Net business angel funding. or Golden Seeds OTHER: • Astia Conclusions “I am convinced that no matter if one has diversity on a board level in a large quoted compa- EBAN believes that it is possible to achieve the objective of women ny or a diversified invest- becoming a key investor segment and comprising 20% of early stage ment decision around business angel investors by 2015. However, to do this will require proactive intervention on the part of BANs and public authorities. an angel investment, the best decision will be It will require more than just tasking existing BANs to recruit women taken when there is a members, as current networks do not sufficiently address women in- vestor requirements. It will require a mixture of interventions, including: mixture between women and men taking the deci- • Supporting women investor communities across Europe, sion. This will without which could lead to women-only networks; • Adjustment to the modus operandi of existing networks to any doubt increase return on investment in create fully mixed networks; the long term.” • Encouragement for existing women business angels to act as ambassadors and become proactive role models for new Dušan Stojanovic founder of the early stage fund True Global Ventures women investors; www.trueglobalventures.com specialized within ICT in Sweden, France, • Investor readiness training targeting women’s needs; Germany, US and China with unfortunately no female associates (yet) • Delivery of structured support for novice women business angels on their initial deal(s); and • The creation of incentives for women to invest, such as pub- Relevant Articles: licly funded co-investment vehicles and other innovative new financial instruments. • Women business angels – essential players on the financial markets, Swedish agency for economic and regional growth, 2009 A key initial step would be the mapping exercise to identify BANs that • The Anatomy of an Entrepreneur: Family Background and have active women investors and analysis of how their practices and Motivation, Vivek Wadhwa, Raj Aggarwal, Krisztina “Z” Holly, outputs differ from other, more conventional, BANs in order to identify Alex Salkever, Kauffman Foundation, 2009 current best practice as a starting point. • Women and angel investing: An Untapped Pool of Equity for Entrepreneurs, Kauffman Foundation, 2006 ------------------------------------------------------------------- • Report on Women and Entrepreneurship, Babson, 2007 EXAMPLES OF CURRENT INITIATIVES TO ENCOURAGE • 3rd European PWN Board Women Monitor 2008, European THE PARTICIPATION OF WOMEN IN THE ANGEL MARKET Professional Women’s Network, 2008 ------------------------------------------------------------------- • Balancing Work and Family: Four Women Executives Speak, May 24, 2000 in Knowledge@Wharton SWEDEN • The Economic Impact of Women-Owned Businesses In the • Network of women investors in Goteborg United States, Center for Women’s Business Research, 2009 • Fund by women for women, Theia • Reducing administrative burden: promoting women’s entre- preneurship, ecodesign for a sustainable future, key enabling FRANCE technologies, DG Enterprise & Industry, December 2009 • Femmes Business Angels in Paris • Fédération Pionnières Acknowledgments: EBAN would like to warmly thank the following individu- als for their contribution to this White Paper: Brigitte Baumann, Sally Goodsell, Sharon Vosmek, Rosemary Forsyth, Wendee Wolfson Kanarek, Jennifer Naylor, and the EBAN Team Claire Munck and Erica Norchi. 7
  • 8. EBAN is the European Trade Association for business angels, seed funds and early stage market players. Our mission is to support the growth and professionalisation of the early stage investing sector, from a 3 billion¤ to a 10 billion¤ asset class, up from 1 billion¤ 5 years ago. The full and updated list of EBAN members can be found at www.eban.org/membership/directory EBAN Secretariat Rue Vautier 54 1050 Brussels T: +32 2 626 20 62 F: +32 2 626 20 69 info@eban.org w w w.eban.org