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Grab some coffee and enjoy 
the pre-show banter before 
the top of the hour!
The Agile Analyst: Solving the Data Problem with Virtualization 
The Briefing Room
Twitter Tag: #briefr 
The Briefing Room 
Welcome 
Host: 
Eric Kavanagh 
eric.kavanagh@bloorgroup.com
Mission 
! Reveal the essential characteristics of enterprise software, 
Twitter Tag: #briefr 
The Briefing Room 
good and bad 
! Provide a forum for detailed analysis of today’s innovative 
technologies 
! Give vendors a chance to explain their product to savvy 
analysts 
! Allow audience members to pose serious questions... and get 
answers!
Twitter Tag: #briefr 
The Briefing Room 
Topics 
This Month: ANALYTICS 
February: BIG DATA 
March: CLOUD 
2014 Editorial Calendar at 
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr 
The Briefing Room 
Analytics 
You want your analyst 
to look like THIS 
NOT like THIS
Analysts: Lindy Ryan and John O’Brien 
Twitter Tag: #briefr 
Lindy Ryan is the Research Director for Radiant Advisor’s Data 
Discovery and Visualization practice and leads research and analyst 
activities in the confluence of data discovery, visualization, and data 
science from a business needs perspective. She also retains the role 
of Editor in Chief of RediscoveringBI Magazine. As Radiant Advisors’ 
Editor in Chief for three years, Lindy participated in in-depth 
discussions and analysis with industry thought leaders and vendors 
while maturing her position and perspectives in the BI industry. 
John O’Brien is Principal and CEO of Radiant Advisors. With over 25 
years of experience delivering value through data warehousing and BI 
programs, John’s unique perspective comes from the combination of 
his roles as a practitioner, consultant, and vendor in the BI industry. 
His knowledge in designing, building, and growing enterprise BI 
systems and teams brings real world insights to each role and phase 
within a BI program. Today, through Radiant Advisors John provides 
research and advisory services that guide companies in meeting the 
demands of next generation information management, architecture, 
and emerging technologies. 
The Briefing Room
Twitter Tag: #briefr 
The Briefing Room 
Cisco 
! Cisco Systems is a known leader in the design, 
manufacturing and sales of networking equipment 
! Through its acquisition of Composite Software, Cisco is 
expanding its footprint in the Data Virtualization space 
! Cisco will soon announce Data Collage, a new product 
designed to quickly gather and integrate data from 
enterprise sources
Twitter Tag: #briefr 
The Briefing Room 
Guest: Marc Breissinger 
Marc Breissinger joined Cisco Systems during its 2013 
acquisition of Composite Software. As Director of 
Advanced Services for the Cisco Data Virtualization 
Business Unit, he advises Fortune 500 clients on 
advanced data virtualization strategies, architectures, 
and implementations, having. As CTO of webMethods, he 
guided internal and key account technology strategy and 
architecture. Marc’s efforts resulted in millions in new 
revenue, multiple new products and seven acquisitions. 
Prior to webMethods, Marc was a Senior Manager at 
Andersen Consulting (now Accenture) where he 
successfully led over a dozen major projects in 
Automotive, Electronics, Chemical and Retail market 
clients.
Solving the Data Problem with 
Virtualization 
Bloor Group Briefing Room 
January 2014 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Find the 
Data 
Access 
the 
Data 
Build a 
Sandbox 
for the 
Data 
Build the 
Model 
Analyze 
the 
Results 
Develop 
the 
Business 
Insight 
Analysts spend more 
than half their time 
pulling together their 
data 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Third Party 
Data 
Analytic Stores 
& Sandboxes 
Data Warehouses 
Transactional & 
Operational Stores 
& Marts 
Enterprise 
Applications 
SaaS 
Applications 
“Big” Data 
& NoSQL 
Personal 
& Departmental 
§ Data is increasingly distributed and heterogeneous 
§ Demand for short lived analytics in increasing 
§ It is unrealistic to expect IT to consolidate/generate datasets on 
demand 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Cisco Collage lets analysts quickly pull together all the data they need 
without all the hassle. Unlike traditional sandbox building approaches that 
are cumbersome or highly dependent on IT, Cisco Collage brings 
elegance and productivity to the task of gathering and staging data. 
Analysts now have more time to actually analyze the data within their 
favorite front-end analytic tool. 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Analytic DI Agility with Self-Service 
Power Analytics/Mining Traditional BI Visualization 
Capabilities 
• Install on your desktop quickly 
• Access data from anywhere 
• Browse through data efficiently 
• Combine data easily 
• Transform/enrich data 
• Accessible from any analytic app 
• Share data with teammates 
Benefits 
• Spend more time 
analyzing data 
• Less time gathering data 
• Greater overall 
productivity 
“Big” Data 
& NoSQL 
Data Warehouses 
& Marts 
Enterprise 
Applications 
Transactional & 
Operational Stores 
Analytic Stores 
& Sandboxes 
SaaS 
Applications 
Third Party 
Data 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
How it works 
Power Analytics/Mining Traditional BI Visualization 
Local Materialization 
(Optional) 
“Big” Data 
& NoSQL 
xlsx mdb 
csv 
MySql 
External 
Personal Sources Data Collage Application/Service 
Data Warehouses 
& Marts 
Enterprise 
Applications 
Transactional & 
Operational Stores 
Analytic Stores 
& Sandboxes 
SaaS 
Applications 
Third Party 
Data 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Increased 
Agility 
Fits into 
the way 
you do 
things 
Collaboration 
Self 
Service 
• Sandboxes can be 
shared, changed, and 
reused 
• IT can easily 
incorporate your work 
into enterprise systems 
• Access the information 
you need without delay 
• Reduce your 
dependence on IT to 
create complex data 
environments 
• Respond quickly to 
changing business 
needs 
• Bring data together 
from any data source at 
run time 
• Sandboxes make your 
queries run faster 
• No need to learn 
another reporting or 
analytics tool 
• Fits into the full data 
analysis life cycle 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
TOMORROW starts here. 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Twitter Tag: #briefr 
The Briefing Room 
Perceptions & Questions 
Analysts: 
Lindy Ryan and 
John O’Brien
ENABLING THE 
AGILE ANALYST 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
19 
Inside Analysis – The Briefing Room with Cisco – January 21, 2013 
Lindy Ryan | Research Director, Data Discovery & Visualization 
@lindy_ryan lindy.ryan@radiantadvisors.com 
John O’Brien | Principal Analyst, Modern Data Platforms 
@obrienjw john.obrien@radiantadvisors.com
Enabling the Agile Analyst 
CHALLENGES IN DATA DISCOVERY 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
20 
Business knowledge required 
• Business analysts and intuitive tools 
• Iterative process to explore and “fail fast” 
• Data doesn’t integrate easily or data quality 
Data is everywhere 
• Data warehouses contain predefined data 
• Other operational data 
• Personal or local data 
• External or big data
Enabling the Agile Analyst 
THE NEW MODERN ANALYST 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
21 
Empowering users with data is to enable data discovery, 
and redefining the modern business analysts to do more 
More complete self-sufficiency to work 
with data in their own way and speed 
Not just self-service access to data but 
data acquisition, integration and analytics 
Reshaping the role of traditional IT to ET: 
Enablement Technology 
Download Insight Paper: From Self-Service to Self-Sufficiency --- How Discovery is Driving the Business Shift
Enabling the Agile Analyst 
DATA VIRTUALIZATION IS AGILITY 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
22 
Data abstraction and federation is the key to enabling 
agility and self-sufficiency in working with data 
Reduces the need for support to move 
and re-store data for analysis and 
exploration 
Views represent integrations that are 
meta data and easily re-mapped 
A technology/tool that specializes in 
accessing all forms of data and services
Enabling the Agile Analyst 
INFORMATION LIFE CYCLES 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
23 
Where: consider the migration of data integrations from personal 
environments to departmental or enterprise. This still involves 
enterprise data virtualization servers. 
1 
Information lifecycle and governance required to verify 
and determine where integrations should reside in the 
information architecture as materialized or virtualized 
How: consider processes that are self-regulating, such as peer 
reviews and collaboration for context and analytics. Work with IT 
and BI teams for performance requirements for long-term. 
2
For more information 
www.RadiantAdvisors.com 
Twitter: @RadiantAdvisors #ModernBI #RediscoveringBI 
RSS: feed://radiantadvisors.com/feed/ 
Email: info@RadiantAdvisors.com 
LinkedIn: www.linkedin.com/company/radiant-advisors 
Subscribe: Rediscovering BI quarterly e-magazine 
www.radiantadvisors.com/rediscoveringbi 
THANK YOU! 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
24
Inside Analysis | Cisco Briefing Room 1/21/2014 
ANALYST QUESTIONS 
1. Is discovery the primary application of Cisco Collage? 
2. Is discovery part of the information lifecycle, i.e., are 
integrations migrated to enterprise or production? 
3. Discuss the relationship with analytic sandboxes. 
4. Are data definitions in Collage collaborative? Can users 
access other analyst’s data? 
© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 
25
Twitter Tag: #briefr 
The Briefing Room
This Month: ANALYTICS 
February: BIG DATA 
March: CLOUD 
www.insideanalysis.com/webcasts/the-briefing-room 
Twitter Tag: #briefr 
The Briefing Room 
Upcoming Topics 
2014 Editorial Calendar at 
www.insideanalysis.com
Twitter Tag: #briefr 
The Briefing Room 
Thank You 
for Your 
Attention

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The Agile Analyst: Solving the Data Problem with Virtualization

  • 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  • 2. The Agile Analyst: Solving the Data Problem with Virtualization The Briefing Room
  • 3. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com
  • 4. Mission ! Reveal the essential characteristics of enterprise software, Twitter Tag: #briefr The Briefing Room good and bad ! Provide a forum for detailed analysis of today’s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers!
  • 5. Twitter Tag: #briefr The Briefing Room Topics This Month: ANALYTICS February: BIG DATA March: CLOUD 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
  • 6. Twitter Tag: #briefr The Briefing Room Analytics You want your analyst to look like THIS NOT like THIS
  • 7. Analysts: Lindy Ryan and John O’Brien Twitter Tag: #briefr Lindy Ryan is the Research Director for Radiant Advisor’s Data Discovery and Visualization practice and leads research and analyst activities in the confluence of data discovery, visualization, and data science from a business needs perspective. She also retains the role of Editor in Chief of RediscoveringBI Magazine. As Radiant Advisors’ Editor in Chief for three years, Lindy participated in in-depth discussions and analysis with industry thought leaders and vendors while maturing her position and perspectives in the BI industry. John O’Brien is Principal and CEO of Radiant Advisors. With over 25 years of experience delivering value through data warehousing and BI programs, John’s unique perspective comes from the combination of his roles as a practitioner, consultant, and vendor in the BI industry. His knowledge in designing, building, and growing enterprise BI systems and teams brings real world insights to each role and phase within a BI program. Today, through Radiant Advisors John provides research and advisory services that guide companies in meeting the demands of next generation information management, architecture, and emerging technologies. The Briefing Room
  • 8. Twitter Tag: #briefr The Briefing Room Cisco ! Cisco Systems is a known leader in the design, manufacturing and sales of networking equipment ! Through its acquisition of Composite Software, Cisco is expanding its footprint in the Data Virtualization space ! Cisco will soon announce Data Collage, a new product designed to quickly gather and integrate data from enterprise sources
  • 9. Twitter Tag: #briefr The Briefing Room Guest: Marc Breissinger Marc Breissinger joined Cisco Systems during its 2013 acquisition of Composite Software. As Director of Advanced Services for the Cisco Data Virtualization Business Unit, he advises Fortune 500 clients on advanced data virtualization strategies, architectures, and implementations, having. As CTO of webMethods, he guided internal and key account technology strategy and architecture. Marc’s efforts resulted in millions in new revenue, multiple new products and seven acquisitions. Prior to webMethods, Marc was a Senior Manager at Andersen Consulting (now Accenture) where he successfully led over a dozen major projects in Automotive, Electronics, Chemical and Retail market clients.
  • 10. Solving the Data Problem with Virtualization Bloor Group Briefing Room January 2014 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Find the Data Access the Data Build a Sandbox for the Data Build the Model Analyze the Results Develop the Business Insight Analysts spend more than half their time pulling together their data © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Third Party Data Analytic Stores & Sandboxes Data Warehouses Transactional & Operational Stores & Marts Enterprise Applications SaaS Applications “Big” Data & NoSQL Personal & Departmental § Data is increasingly distributed and heterogeneous § Demand for short lived analytics in increasing § It is unrealistic to expect IT to consolidate/generate datasets on demand © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Cisco Collage lets analysts quickly pull together all the data they need without all the hassle. Unlike traditional sandbox building approaches that are cumbersome or highly dependent on IT, Cisco Collage brings elegance and productivity to the task of gathering and staging data. Analysts now have more time to actually analyze the data within their favorite front-end analytic tool. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Analytic DI Agility with Self-Service Power Analytics/Mining Traditional BI Visualization Capabilities • Install on your desktop quickly • Access data from anywhere • Browse through data efficiently • Combine data easily • Transform/enrich data • Accessible from any analytic app • Share data with teammates Benefits • Spend more time analyzing data • Less time gathering data • Greater overall productivity “Big” Data & NoSQL Data Warehouses & Marts Enterprise Applications Transactional & Operational Stores Analytic Stores & Sandboxes SaaS Applications Third Party Data © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. How it works Power Analytics/Mining Traditional BI Visualization Local Materialization (Optional) “Big” Data & NoSQL xlsx mdb csv MySql External Personal Sources Data Collage Application/Service Data Warehouses & Marts Enterprise Applications Transactional & Operational Stores Analytic Stores & Sandboxes SaaS Applications Third Party Data © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. Increased Agility Fits into the way you do things Collaboration Self Service • Sandboxes can be shared, changed, and reused • IT can easily incorporate your work into enterprise systems • Access the information you need without delay • Reduce your dependence on IT to create complex data environments • Respond quickly to changing business needs • Bring data together from any data source at run time • Sandboxes make your queries run faster • No need to learn another reporting or analytics tool • Fits into the full data analysis life cycle © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. TOMORROW starts here. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analysts: Lindy Ryan and John O’Brien
  • 19. ENABLING THE AGILE ANALYST © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 19 Inside Analysis – The Briefing Room with Cisco – January 21, 2013 Lindy Ryan | Research Director, Data Discovery & Visualization @lindy_ryan lindy.ryan@radiantadvisors.com John O’Brien | Principal Analyst, Modern Data Platforms @obrienjw john.obrien@radiantadvisors.com
  • 20. Enabling the Agile Analyst CHALLENGES IN DATA DISCOVERY © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 20 Business knowledge required • Business analysts and intuitive tools • Iterative process to explore and “fail fast” • Data doesn’t integrate easily or data quality Data is everywhere • Data warehouses contain predefined data • Other operational data • Personal or local data • External or big data
  • 21. Enabling the Agile Analyst THE NEW MODERN ANALYST © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 21 Empowering users with data is to enable data discovery, and redefining the modern business analysts to do more More complete self-sufficiency to work with data in their own way and speed Not just self-service access to data but data acquisition, integration and analytics Reshaping the role of traditional IT to ET: Enablement Technology Download Insight Paper: From Self-Service to Self-Sufficiency --- How Discovery is Driving the Business Shift
  • 22. Enabling the Agile Analyst DATA VIRTUALIZATION IS AGILITY © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 22 Data abstraction and federation is the key to enabling agility and self-sufficiency in working with data Reduces the need for support to move and re-store data for analysis and exploration Views represent integrations that are meta data and easily re-mapped A technology/tool that specializes in accessing all forms of data and services
  • 23. Enabling the Agile Analyst INFORMATION LIFE CYCLES © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 23 Where: consider the migration of data integrations from personal environments to departmental or enterprise. This still involves enterprise data virtualization servers. 1 Information lifecycle and governance required to verify and determine where integrations should reside in the information architecture as materialized or virtualized How: consider processes that are self-regulating, such as peer reviews and collaboration for context and analytics. Work with IT and BI teams for performance requirements for long-term. 2
  • 24. For more information www.RadiantAdvisors.com Twitter: @RadiantAdvisors #ModernBI #RediscoveringBI RSS: feed://radiantadvisors.com/feed/ Email: info@RadiantAdvisors.com LinkedIn: www.linkedin.com/company/radiant-advisors Subscribe: Rediscovering BI quarterly e-magazine www.radiantadvisors.com/rediscoveringbi THANK YOU! © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 24
  • 25. Inside Analysis | Cisco Briefing Room 1/21/2014 ANALYST QUESTIONS 1. Is discovery the primary application of Cisco Collage? 2. Is discovery part of the information lifecycle, i.e., are integrations migrated to enterprise or production? 3. Discuss the relationship with analytic sandboxes. 4. Are data definitions in Collage collaborative? Can users access other analyst’s data? © Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000 25
  • 26. Twitter Tag: #briefr The Briefing Room
  • 27. This Month: ANALYTICS February: BIG DATA March: CLOUD www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room Upcoming Topics 2014 Editorial Calendar at www.insideanalysis.com
  • 28. Twitter Tag: #briefr The Briefing Room Thank You for Your Attention