Millennials are willing to share personal information in exchange for incentives but also believe their data should remain private, highlighting a dissonance between beliefs and actions. As technology evolves, concepts of privacy will likely expand to include new types of information not yet conceived. Younger generations are more open about sharing details online, while older individuals are more concerned about their information becoming publicly available and tend to feel too much is shared.

1. App Audits,
Data and the
Evolution of Privacy
Andrew Jeavons
CEO
Survey Analytics

2. Android App Audits….

4. “Concepts of Privacy in a Post Human age.”
Sebastian Sethe,
Journal of Personal Cyberconsciousness”
“Thus in the future, we likely be discussing privacy intrusions involving senses and types of
information which we haven’t conceived of yet.”

5. More than 50% Millennials would give personal information in exchange for an incentive.
70% of same Millennials believe their personal data should be kept private.
- USC Annenberg Center for Digital Future 4/2013

6. Older people more worried
about their personal information
on the internet becoming public.
Older people tend to feel people
share too much on the internet.

7. Washington Post & Pew Research Center

8. Social Media
Older you are…less friends…

9. Profile Deletion
Friends are more expendable…..

10. Where are you (1):
Friends and Family

11. Where you are (2):
Companies/Survey

12. • Dissonance:
• Large number of respondents have geolocation
services running
• Understanding of the tech they have is limited.

13. SSN
Locations
Income
Contact
DNA