We gave consumers more control over the quote process. They can now choose which insurance agencies they would like quotes from. This leads to more engaged consumers who are actively involved in choosing quotes. They are also more receptive to contact from the chosen agencies. The consumer-driven approach weeds out uncommitted consumers. Agents may worry about getting fewer leads, but consumers actually select all of their matched agencies 95% of the time. By giving consumers options, they feel more involved in the process and are happier, which makes them more likely to purchase insurance.

1. Here at InsureMe, we’re always thinking up ways to improve the quality of our leads.

2. Constant innovation.

3. Recently, we came up with an idea that not only improved lead quality, but also improved the shopping experience for our consumers.

4. The big idea?

5. The big idea? We gave the keys to the consumer.

6. The big idea? We gave the keys to the consumer. We decided to give the keys to the consumer and let them drive the quote process.

7. We let them pick the agencies they’d like to get quotes from.

8. You are the chosen.

9. You are the chosen. In other words, once a lead is matched, we let them make the next move. We let them choose you.

10. We call it the consumer-driven approach.

11. Benefits: A more engaged consumer (They’re actively part of the quote process)

12. A more receptive consumer (They’re waiting for you to call or e-mail) Benefits: A more engaged consumer (They’re actively part of the quote process)

13. A more committed consumer (The consumer-driven process weeds out tire kickers) A more receptive consumer (They’re waiting for you to call or e-mail) Benefits: A more engaged consumer (They’re actively part of the quote process)

14. Here’s how it works:

15. Joe Consumer fills out our quote form…

16. Our system matches him to agents on our network…

17. His matches come pre-selected. He can either deselect some of his matches or just click ‘Continue’ to be matched with all.

18. You may be worried that you won’t be chosen, that your lead volume will drop and you’ll be left riding the bench…

19. Don’t worry: You won’t get left on the sidelines. Consumers pick all of their matches about 95% of the time.

20. So why give them option if they always choose all of their available matches? Q.

21. Because consumers like to be involved. A.

22. And an involved consumer is a happy consumer.

23. And more likely to buy.

24. And a happy consumer is a happy agent.

25. Happier agents: A higher quality lead.

26. A higher quality lead. A more receptive customer. Happier agents:

27. Improved closing ratios. A higher quality lead. A more receptive customer. Happier agents:

28. The consumer-driven model is an InsureMe innovation.

29. To learn about the other cool things we do call 800-InsureMe or visit https://Agent.InsureMe.com