How Recruitment and Human Resources Drive Competitive Advantage

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How Recruitment and
Human Resources Drive
Competitive Advantage
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 17 February 2016
~ featuring ~
Paul Houston Derek Johnson

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Paul Houston
Paul K. Houston is a leading management consultant with complimentary skills in competitive
intelligence (CI) human capital management and executive search. He founded RivalScape
Intelligence Consultants in early 2004.
Houston has an extensive background in CI, beginning with five years as a Naval Intelligence Officer
during the Cold War. He also has wide-ranging experience in executive search in the field of CI where
he focuses on competitive research and the development and utilization of comprehensive HR
networks.
Houston has integrated these disciplines to create a groundbreaking consultancy and a vital new
business tool: Workforce Competitive Intelligence TM (WCI). His demonstrated track record and
uncommon skill set make Houston uniquely qualified to pioneer the theory and practice of WCI.
Email: phouston@rivalscape.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC,
our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to
solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at
http://AuroraWDC.com. See you next time!

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Questions, Commentary & Content

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Improve your professional effectiveness and value
New ideas about using and extending your CI skill set to
build your firm’s competitive advantage.

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Objectives
1) How Talent Acquisition fits into corporate HR function
- Different types of recruiters and how they operate
2) Similarities between what top recruiters and top CI people do
to be successful
3) How corporate CI and Recruiting can work together

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Audience Survey
Q. Do you currently work within a corporate Competitive
Intelligence function?
Q. If yes, does your corporate CI function collaborate with your
HR/Recruiting function as part of the internal source network
for sharing information?

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Corporate HR Function Today
► In progressive companies, the change has been HUGE!
► People are the basis of competitive advantage.
► The strategic approach to HR tracks the external environment:
- Competition
- Labor market

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Talent Acquisition in the Corporate HR Function
VP of Human Resources
Director,
Compensation &
Benefits
Director,
Training &
Development
Director,
Recruiting
Director,
Safety & Health

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Recruiting Function: Observations
► Enormous external focus
► “Network node” of valuable information, often untapped
► Internal consultants with internal clients to keep happy
► Must skate to where the puck is going to be in the future

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Recruiting Function: Key Roles
► Job Analysis/Employment Ad Creation
► Competitive Sourcing
► Internal Corporate Recruiting
► External Third-Party Recruiting

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Recruiting Function: Source and User of CI
Recruiting CI
Intelligence
Intelligence

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Recruiting Function: Source of What CI?
► Competitor resume repository in the Applicant Tracking System
► Early warning about competitor attempts to hire certain employees or categories of
employees
► Competitor organization charts from your sourcers of names
► Competitive insights in heads of your sourcers of names
► Competitive insights in heads of internal recruiters
► Competitive insights in heads of external recruiters
► Access to corporate alumni networks
► Access to new hires from competitors during onboarding process

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Recruiting Function: User of What CI?
► Competitor profiles
► Personal intelligence profiles about specific individuals at competitors
► Early warning or current intelligence about competitor initiatives that have
HR implications
► Early warning about key industry talent that may be open to making a move
► Any insights concerning competitor compensation and benefits strategies

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Commonalities Between Recruiting and CI
At their best, both:
► Are people-centric functions
► Are external-environment focused
► Are well-networked, both internally and externally
► Have internal consultants who employ effective internal consulting skills
► Measure their value in new and better ways
► Are hungry for a seat at the strategy table with senior management

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Go Ahead, Collaborate!
Recruiting CI
Intelligence
Intelligence

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“Pepper … and Salt”

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Collaboration Can Lead To … ?
► Silo busting, new internal allies
► Better recruiting and better CI
► Joint initiatives
► Making new friends and internal allies in high places

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Thank you!
Now how about a little Q&A?
Email: phouston@rivalscape.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC,
our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to
solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at
http://AuroraWDC.com. See you next time!