The document discusses advertising and account planning. It provides definitions of advertising, account planning, and the roles of different advertising agency departments. It also includes examples of advertising media and outlines of potential advertising campaigns for a government client focused on increasing voter turnout for an upcoming election. The creative brief includes objectives around educating citizens about voter registration and the voting process.

1. PROJECT TOPIC Advertising & Account Planning PREPARE BY Chetan -8 Ishita Saraiya -10 Saurin Tana -14

9. Major Types Of Advertising Media Alternative Media Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media Ads in Movies and Videos Interactive Kiosks Computer Screen Savers Video Shopping Carts Fax Machines CD-ROMs Advertainments