Presentation given at Klub Kariery in Warsaw, Poland on September 2010

1. Why you must build
your personal brand
Ivan Hernandez

2. why

3. what

4. how

5. the world has changed

6. The job market is
extremely competitive

7. You can no longer expect
to do well by just
“being an employee”

8. You need to think about your
areas of distinction

9. differentiate yourself

10. YOU

11. Personal Branding

12. Photo by Pieter Baert

14. “Regardless of age, regardless of position, regardless
of the business we happen to be in, all of us need to
understand the importance of branding. We are CEOs
of our own companies: Me Inc.
To be in business today, our most important job is to
be head marketer for the brand called You”
Tom Peters

15. So ... what is
personal branding?

16. “Your personal brand is what is authentic
to you, differentiating you from your peers
and relevant and compelling to the people
who are making decisions about you”
William Arruda

17. authenticity

19. How to start building your brand

20. Maximize your strengths that
add value to your employer
and those around you

21. making a difference

22. reputation

23. the personal branding
process

24. 3

25. discover

26. You need to align
๏ who you are
๏ what you do
๏ how you do it

27. Understand who you are
๏ What are your values?
๏ What is important to you?
๏ What makes you stand out from the rest?
๏ What are your accomplishments?

28. How do you want to be known
by those you serve?

29. communicate

30. How can you express and
communicate your value?

31. visibility

36. align

37. How can you integrate
your brand into
everything you do?

38. You need to manage
your career every day!

39. consistency

40. time for a cool story!

42. 2
final thoughts

43. Your personal brand is your
greatest asset
in the new world of work

44. You cannot rely on your
employer or your boss for
your career development.
It is up to you to take
ownership of your career

45. thank you
Ivan Hernandez