3 Steps Towards Growth
•
1 recomendación•1,203 vistas
This presentation covers the 3 fundamental stages you go through when creating a product, figuring out how to message and explain it to the world, and finally marketing it - with a focus on the first 2 stages. Video from This Week in Start-ups of this full presentation: https://www.youtube.com/watch?v=QZITG37SbhY
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a 3 Steps Towards Growth
Similar a 3 Steps Towards Growth (20)
Último
Último (20)
3 Steps Towards Growth
- 1. 3 Steps Towards Growth Jared Fliesler | @JaredSF Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 2. build killer product build community tell your story respond to feedback scale team build trust delight customers learn from competitors obsessively optimize beat status quo understand channels prioritize expand audiences partner GROW make money launch new products MarketMessageBuild Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 3. Build Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 5. Build | 5 Key Questions Focus: What is the problem you’re solving? Market Size: Is the opportunity BIG? Will it create a lot of value? Status Quo: What do people do today in the absence of your solution? Experience: Can you create a WOW experience? Timing: Why is now the right time? Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 6. FOCUS
- 8. Market Size | Creating Value Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners +
- 9. Status Quo Might Be Good Enough Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 10. WOW!
- 12. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Why Now?
- 13. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Build | 5 Key Questions Focus: What is the problem you’re solving? Market Size: Is the opportunity BIG? Will it create a lot of value? Status Quo: What do people do today in the absence of your solution? Experience: Can you create a WOW experience? Timing: Why is now the right time?
- 14. Message Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 15. Messaging vs Marketing Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 16. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Message | Craft Your Message Clear: Say what you mean. Speak to the inner child.* Concise: Keep it simple and to the point. Captivating: Connect with people at an emotional level; make them care.
- 17. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 18. Test It! Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 19. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Message | Big Brands BMW: The ultimate driving machine. Walmart: Save money. Live better. Levis: Quality never goes out of style. Disneyland: The happiest place on earth. McDonalds: I’m lovin’ it.
- 20. Swings (and misses) Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 26. Importance of Trust Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 27. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Building Trust: Brands - Press - Customers
- 28. Market Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
- 29. build killer product build community tell your story respond to feedback scale team build trust delight customers learn from competitors obsessively optimize beat status quo understand channels prioritize expand audiences partner GROW make money launch new products MarketMessageBuild Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners