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Building sales with Web to Print
- 1. Building Sales with Web-to-Print Sponsored by PagePath.com 866.770.7569 synergysolutions.net 888.230.2300
- 2. Mark Boersma Founder and President Synergy Solutions mboersma@synergysolutions.net 888-230-2300 Joe Kern Vice President of Marketing PagePath Technologies JKern@PagePath.com 866-770-7569 Melissa Sienicki Vice President of Customer Service PagePath Technologies MSienicki@PagePath.com 630-689-4114
- 4. Two Key Questions If someone could help you in any area of your business/life right now, what would you love help on? What would you say are your biggest challenges in your business or life right now?
- 5. Building a Bridge Web-to-Print Challenge When we build a bridge between someone's challenge or what they would love help on, to our product/service, we increase our sales, reduce our sales cycle, reduce the time we work, reduce our stress, and increase our life balance. People want to move away from their pain and move toward things that bring pleasure. www.TheVisionProject.net
- 6. About Web-to-Print A commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer- based online templates during the prepress phase. Source: Wikipedia
- 7. Quick Poll
- 8. Common Objections • My customers will never use it • My customer prefers to email files • It is too expensive • It is too complicated • I tried it before and could not get it to take off • No one on staff to manage it
- 9. Why Web-to-Print • Web-to-Print is the best way to increase sales and lower production costs. • Web-to-print is cost effective and customer-friendly. • Your customer and your web site manage the design and layout process.
- 10. How to Sell W2P • Don’t sell printing or a product, sell you and W2P as a solution. • Example: • Business card issue
- 11. How to Sell W2P • Don’t sell features, sell benefits • Example: • Online Catalog
- 12. How to Sell W2P • Don’t tools, sell ease of use • Example: • Interactive images
- 14. Ask the right questions • Can you tell me about your print/marketing plan for the year? • Tell me about your process of ordering right now. • What are the strengths of this process? • What are the weaknesses?
- 15. Additional Benefits • Centralized Control for Customer • Control branding or consistency • Automated approvals • Simple Reorders • Customer convenience • Ease of use
- 16. Additional Benefits • Centralized Control for Customer • Control branding or consistency • Automated approvals • Simple Reorders • Customer convenience • Ease of use • Builds a fence
- 17. How to Sell W2P • Ask the 2 questions • Find the bridge/connection • Example: • Give us some examples of challenges or help your customers might need.
- 18. Print Mastermind Group Every Tuesday at: 11:30am Eastern 10:30am Central 8:30am Pacific Call 218-862-7200 ID 473678 www.ravingfan.net
- 19. Free 30 Minute Business Strategy Session For information on scheduling your session contact: Joe Kern 630-689-4119 JKern@PagePath.com Melissa Sienicki 630-689-4114 MSienicki@PagePath.com Take a free business personality assessment http://bit.ly/BusinessXray
- 20. Questions Mark Boersma Synergy Solutions 888.230.2300 www.SynergySolutions.net Joe Kern 630-689-4119 JKern@PagePath.com www.PagePath.com