The document describes the culture at NuWaves, which focuses on continuous improvement, impact, and growth. It outlines NuWaves' core values such as pursuit of excellence, commitment to customers, and teamwork. The culture emphasizes accountability, communication, and developing employees to their full potential.

1. NuWaves’ Culture
BE CHALLENGED TO ACHIEVE EXCELLENCE: IMPROVE, IMPACT, GROW

2. What is Culture?
 Culture is the foundation that defines the way a company thinks, behaves, and
operates.
 Strong cultures consist of the following traits:
 Common Language – Words and phrases that hold established meanings within a
community based on principles, values, and opinions.
 Learned Behaviors – A set of learned responses to stimuli.
 Shared Beliefs – The acceptance of something as true.
 Heroes and Legends – People who are admired or idealized for their qualities,
behaviors, and or achievements and the stories told about their heroic actions.
 Rituals and Norms – Consistent behavior regularly followed by an individual or
group.
Adapted from ‘Multipliers: How the Best Leaders Make Everyone Smarter’, by Liz Wiseman

3. Why Is Culture So Important To Us?
 Every company has a culture, whether it was created with intention or not.
 Great cultures require intention and attention to maintain and
continuously improve.
 We aspire to attract and retain top-notch teammates with a well-designed
culture.
 We have created NuWaves’ Culture Code to introduce you to our culture –
how we behave, our common terms, our expectations of each other – and
where we will grow.

4. So, What Is Unique About NuWaves’
Culture?
 Improve
 Improving, learning, transforming, and pushing the limits for excellence are in
our DNA. We expect that every new teammate will help push us to the next
level of success.
 Impact
 You are part of a passionate, driven team – and you matter. Everything at
NuWaves matters. You can make an impact every single day at NuWaves
through contributing your own brand of genius and bringing the right attitude
and mindset.
 Grow
 Growth is about expanding your capabilities and learning how to best apply
your unique talents to influence and impact others in a positive manner. We
provide an environment to allow you to do just that.

5. But What Does ‘Improve’ Mean In
Action…
IMPROVE
• ‘Every day I have the pleasure and opportunity to improve something: a
process, a document, compliance to a standard or regulation, or designs. I
love the scavenger hunt feel of always seeking optimization and gaining
incremental improvements every day, until one day I can look back and
admire how far we’ve come. In fact, I can already look back and appreciate
the tremendous improvements Team NuWaves has achieved – and it will
only continue!’ – NuWaves’ Quality Team Member

6. But What Does ‘Impact’ Mean In
Action…
IMPACT
• ‘A customer was having trouble collecting receive mode data with our radios. They were
told the measurement was thrown off by blow-by, but they didn’t know much about
blow-by or how to negate it. During an internet search they ended up finding a NuWaves’
technical paper on avoiding the problem. So without being directly asked, Team NuWaves
was still the place where they found their solution. This is a good example of our website
having a great impact.’ – NuWaves’ Support Engineer
• ‘Every day, I have the ability to make change within the company. I have the autonomy to
make decisions in the best interest in the company and to create win-win situations for
myself, the company, and our employees.’ – NuWaves’ Director

7. But What Does ‘Grow’ Mean In
Action…
GROW
• ‘Something that I am very appreciative of is how important the employee development is to NuWaves.
There are very knowledgeable staff members with years of experience that are always willing to drop
whatever they’re doing to help you understand a concept you have a question about. NuWaves also
offers training sessions for the technicians and junior engineers to help further develop their skills. The
company has even purchased building blocks of a network analyzer, where the class will assemble to
give a better understanding of the fundamentals of a commonly-used piece of test equipment. I am
amazed at how much I have learned since I have been working at NuWaves and it would not have
been possible without an amazing staff and company leaders who enable employees to grow.’ –
NuWaves’ RF Engineering Technician

8. NuWaves’ Common Language
• Taking responsibility for your span of control, both wins and failures, by setting aside ego to best assess problems and plansOwnership
• The interaction of NuWaves’ process, customers, vendors, employees, and leadership to produce quality products and servicesBusiness System
• Attitude is comprised of the passion for the organization and what it is trying to accomplish. Mindset consists of an individual’s approach to
collaboration and growth.
Attitude and Mindset
• As a learning organization, we expect every employee to improve both themselves and the company on an ongoing basis based on
continuous feedback.
Continuous Improvement
• Being outstanding or great at what we do. Not perfection, but always improving.Excellence
• The consistent behavior of delivering on commitments and taking ownership for results.Self-accountability
• Working with a purpose to accomplish daily tasks in alignment with achieving NuWaves’ overall strategic goals.Daily Intention
• The ability to practice on-going self-awareness and acceptance in an effort to grow and influence others in a positive manner. Can be
accomplished at any level in the organization.
Leadership

9. Our Learned Behaviors
Trust
•We trust each other to do our best work without
micromanagement.
•We do our best not to blame each other for
mistakes, tackling problems as a team rather than
pointing fingers.
Improve
•We learn from our failures, challenging ourselves to
constantly improve.
•This includes improving our culture as we learn and
grow as an organization and as leaders.
Just take care of it
•We are passionate about and ‘own’ all aspects of
NuWaves; therefore, while each role is specialized,
‘not my job’ is not acceptable. We are a team.
•We pick up trash on the walkway if needed.
•We work hard to accomplish our goals.
Enjoyment
•We enjoy our work. We are productive. We are
motivated to provide the best products and services
for our customers.
•This includes Christmas and Halloween parties, Golf
League, team outings, etc.
Communication
•To do our best work, we recognize we need to
communicate with each other early and often.
•We provide context for our teammates to make the
best decisions possible.
Transparency
•We aspire to be transparent in our plans, wins, and
mistakes.
•We aspire to be honest with ourselves and each
other about where we need to improve to be
excellent.

10. NuWaves’ Shared Beliefs – Our Core
Values
Pursuit of Excellence
• We value
continuous
improvement
throughout the
organization; by
focusing on results,
we achieve our
Purpose and
Mission - leading
us to the next level
of success, our
Vision.
Valued Employee
• We value our
culture where we
treat our
employees with
respect, recognize
excellence, and
challenge each
individual to grow
personally and
professionally.
Commitment to
Customer’s Success
• We value our
customer
relationships, seek
to understand their
businesses, and
pledge our
commitment to
their success.
Teamwork
• We value
collaboration and
team
accomplishments
to advance
NuWaves’
initiatives.
Patriotism
• We value our and
honor our Military
and all those that
have served. Above
all, we live by our
core values.
One Team achieving Excellence through Dedicated People, Processes, and Accountability.
We hire, fire, and promote based on Living/Not Living our Core Values.

11. Core Values: Pursuit of Excellence
Living It
 Considers Positive Business Results in
decision making
 Continuously improves processes and
business system
 Takes ownership of all aspects of work
product
 Accepts feedback and learns from mistakes
 Questions the status quo
 Works with a system-level view to improve
company-wide results
 Eager to advance value to company by
working to achieve strategic goals
 Seeks solutions
Not Living It
 Complacent with current processes
 Reactive versus proactive
 Does not seek input from others
 Defensive
 Complainer
 Assuming
 Argumentative (my way or the highway)
 Accepts roadblocks
 Not my job mentality

12. Core Values: Valued Employee
Living It
 Empowers, respects, and appreciates
others
 Values personal growth
 Accepts challenges
 Coaches others to success
 Protects the culture by living Core
Values
 Shares knowledge & supports others
 Willing to improve/change
 Trusts others to perform
 Provides positive feedback when
appropriate
Not Living It
 Jealous
 Entitlement attitude
 Allows others to fail
 Takes advantage of flexibility
 Micromanages
 Places blame on people, not processes
 Avoids responsibility
 Uses fear and shame to motivate
 Negative attitude

13. Core Values: Commitment to
Customer’s Success
Living It
 Completes projects/tasks on time, in scope, and
within budget
 Prioritizes
 Has a sense of urgency without sacrificing quality
 Values internal customers
 Works within the bounds of and continuously
improves the QMS
 ‘Just take care of it’ attitude
 Exceeds expectations
 Responsive to customer needs
 Seeks clarity to fully understand requirements
 Takes ownership of schedule and delivery of
quality product
Not Living It
 Ignores internal/external customer request
 Creates rework through not following processes
 Only focused on individual domain
 Irresponsible with customer funds
 ‘Not a problem yet’ attitude
 Procrastinates
 Not honest about capabilities
 Doesn’t follow-up to ensure completion of tasks
 Doesn’t value others’ time
 Does not take schedules seriously

14. Core Values: Teamwork
Living It
 Proud to work at NuWaves
 Enjoys work
 Productive
 Takes commitments to team seriously
 Works with others to complete tasks as necessary
 Self-accountable
 Holds peers accountable in a positive manner
 Passionate
 Asks for help when needed
 Approachable
 Communicates proactively with the team
 Focused on team performance
 Modifies approach based on needs of teammates
(emotional intelligence)
Not Living It
 Siloed decision making
 Irresponsible with work time
 Does not hold teammates accountable to
company culture
 Focused on individual performance
 Does not communicate ideas or decisions
 Does not hold oneself accountable
 Does not work on the right thing
 Close-minded

15. Core Values: Patriotism
Living It
 Respects US Military and those that
have served
 Gives best everyday
Not Living It
 Insider Threat
NuWaves’ History Lesson
NuWaves’ was founded in 2003 by Navy veteran Jeff Wells. His passion for supporting the military
has shaped NuWaves into a trusted RF powerhouse for Defense and Aerospace applications.
Furthermore, he has equal passion for developing aspiring individuals.

16. What Makes a ‘Hero’ at NuWaves?
 In short, live our Values. Everyone can
be a Hero.
 We believe employees are our most
valuable resource.
 The collective NuWaves Team drives the
success of the business and every
employee impacts the culture and our
results.
 Therefore, we invest in creating a great
environment that can recognize
everyone’s ‘inner hero’.
 We are all smart in our own way – we
are passionate about coaching our
aspiring employees to find their
greatness.
 Annual President’s Award
 Past Themes
 Heart and Harmony
 Up to the Challenge
 One Team
 Transformation
 Dedicated to the Mission
 Commitment to Excellence
 Can-Do Attitude
 Never Give Up

17. Professional Development
Philosophies
 The onus is on you to grow.
 We will show you the way, but you are
responsible for bringing the hunger, drive,
and passion to succeed.
 We promote from within when possible.
 If an employee is experiencing performance
issues, we will make every attempt to help
them improve performance. However, if
performance cannot be improved, we will
compassionately part ways.
 If an employee is not a cultural fit, we will
coach them to our values. If improvement
does not occur, we will compassionately part
ways.
 We will provide:
 Development opportunities as they are
available, including internal training,
coaching, stretch assignments, promotions,
and external training
 One-on-Ones with supervisor for consistent
feedback
 An environment with numerous
opportunities to challenge you
 Individual Professional Development Plans,
as appropriate
 NuWaves University
 Internal Training, Coaching, Professional
Development, and more
 Up to $3,500 applied annually to approved
university classes
 Quarterly President’s Book Club

18. Our Rituals and Norms – The
NuWaves’ Way
 We rely on processes, but also trust employees to question processes to
ensure they fit the business context.
 We work as a team. We are smarter together.
 We are loyal to our employees. If they are going through a rough time, we
stand by them, expecting them to return to excellent performance
following their challenges. We hope our employees will return the same
favor to us should we experience rough times.
 We take care of our employees. Great benefits. Flexibility when needed.
Work/Life Integration.
 We improve.

19. Where We Are Improving
 Trust
 We are not micromanagers by any means, but we are working on our ability to
give each other the benefit of the doubt when expectations are not met.
 Transparency & Communication
 We are working to give each other proper context for decisions and to keep
each other in the loop in our fast-moving environment.
 Teamwork
 We sometimes need to work on being better teammates, working together to
solve issues rather than against each other.

20. What We Are Most Proud Of
 Our improvements in hiring dedicated, aspiring individuals that move the
company forward
 Our ability to come together as a team through a challenge
 Our adaptability – we are willing to change when needed
 Our commitment to growth and leadership
 The inspiring work our employees do every day

21. Ready to Join Team NuWaves?
Visit nuwaves.com/careers to apply or email
great.careers@nuwaves.com