Webinar slides - Gamify Your Christmas Campaign

1. LeadFamly Webinar
’Tis (Almost) The Season: Gamify Your Christmas Campaigns
AND WIN BIG!

2. LeadFamly provides accessible marketing gamification software that
enables companies to cut through the noise.

3. Agenda.
Make your holiday campaign stand out
against your competitors
Advent Calendar: loyalty, permissions, or footfall?
Guest: Malene Pinstrup Rytter from føtex
Best Practices, Golden Opportunities
Q & A
Demo

4. Meet Phoebe and Mads.
Mads Ejsing
Mads Ejsing is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.
Phoebe Berke
Phoebe is a Campaign
Specialist at LeadFamly.
Phoebe works with our clients
to make their campaign
dreams a reality.

5. Guest føtex.
Malene Pinstrup Rytter
Digital Marketing Manager
Salling Group

6. About LeadFamly.

7. LeadFamly empowers you to connect with and activate your target audience with marketing gamification.
Our software platform is easy to use, and it allows you to design and promote your own online marketing
games. With more than 20 different game concepts to choose from, you can find just the right concept to
reach your marketing goals.
Founded in 2017 in Aarhus, Denmark
More than 300 customers in the Nordics, Finland, the Netherlands, and the UK incl. Arla,
Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Platform 4.0 and the new campaign builder recently launched
LeadFamly

8. It’s a crowded
playing field…

9. It’s a crowded
playing field…

10. Why Gamification?.

11. Successful because of offline familiarity (e.g. Scratchcard, Wheel Of Fortune)
Extremely popular in the Nordics: chocolate, TV, lotto scratchcards, etc.
People are more receptive to marketing during the holidays - ad spend for the
last quarter of 2018 was anticipated at £6.4 billion.
Advent Calendars.
The perfect holiday campaign?

12. Average time spent engaged is 70 seconds each day
Bounce rate of 11% meaning that 89% decide to play and engage
when they see the start page
Even split of age groups (including the hard-to-reach 18- to 24-year-old demographic)
Total of 16 million sessions x 70 seconds engagement time = 35.5 years for
campaigns run on LeadFamly’s platform in December 2018
Every second someone starts a new game that is powered by LeadFamly
What engagement
you can expect.

13. LEGOLAND Billund Resort FDM
Bone’s Restaurant

14. LEGOLAND Billund Resort.

15. Summary
New game every day: Quiz, Wheel Of Fortune, Spot The Difference, Guess The Picture, Slot Machine,
Scratchcard, Puzzle, and Personality Test
Purpose
New permissions plus communication about park features
Results
Average over 6,000 unique registrations every day
Case
LEGOLAND
Daily Advent Calendar.

16. Bone’s Restaurant.

17. Summary
Participants won gift cards (100kr, 200kr, 500kr) on Wheel Of Fortune
Secondary prize (Shell Game) was voucher for a free item
Purpose
Increase footfall
Results
288,000 visitors to campaign
Gift card redemption over 70%, voucher redemption over 20%
Recreated campaign flow in summer 2019
Case
Bone’s Restaurant
Christmas Campaign.

18. FDM.

19. Summary
Sent out to members via newsletter - hidden registration form
Purpose
Engagement, loyalty, and communicate benefits of membership
Results
Consistent activity throughout campaign period, average nearly 25,000 visits every day
Average time spent per visit: 53 seconds because of inclusion of video element
Case
FDM (Federation of Danish Motorists)
Daily Advent Calendar.

21. Agenda
!21
1 About the campaign
2 KPI’s and results of the campaign
3 Marketing mix
4 Feedback from participants

22. About the campaign
!22

23. KPIs and results of the campaign
!23
Visits
94,100
Registrations
55,500
Unique
registrations
22,000
CVR
58.9%
• The primary KPI of the campaign was to increase our mail database with 10,000 new permissions
• Two secondary KPIs were to:
• engage and involve existing receivers of our newsletter
• create awareness of our web shop
Total new
permissions
13,200

24. Marketing mix
!24
føtex.dk front page bannerføtex leafletFacebook
Newsletter

25. Positive feedback
!25

26. Salling Group
Rosbjergvej 33
8220 Brabrand
+45 8778 5000
sallinggroup.com

27. Golden opportunities for
Advent Calendars.
You can have it all with an Advent Calendar - no need to choose
between High Converter and Content Engager game types
Broad appeal for any target group and any business

28. Golden opportunities for
Advent Calendars.
Sense of community — drive traffic with daily posts, publish winners, promote daily prize

29. Golden opportunities for
Advent Calendars.
Gamified web traffic
Content-based vs. Commercial-based
Remember CTA at the end
Redirect to e-commerce site

30. Golden opportunities for
Advent Calendars.
An average of 8 times participation throughout December
4-6 is the average when the campaign is just shared on social media
10-12 sessions per user can be expected if they receive daily reminder emails
Use your newsletter to your advantage!

31. Golden opportunities for
Advent Calendars.
If you have an app, integrate the daily
calendar to get repeat visits from users

32. Golden opportunities for
Advent Calendars.
Boost Efficiency — get the most out of your campaign
Pre-launch campaign - collect leads way before December
Pop-up on website (Black Friday)
Checkbox in registration form for daily reminder

33. KeyTakeaways.
Classic Advent Calendar is good for:
. 1 Leads
. 2 Traffic - digital and physical
. 3 Communication
. 4 Relationship management
. 5 Whatever you want
Mix it up based on your brand
Use different game types, interactive content, hidden registration forms
Start NOW! You have a chance to get ahead of the curve

34. Q&A
Please type your
question into
the chat window.

35. Next Webinar
September 11, 2019
“That’s Not For Us”: Unlikely Companies
That Use Marketing Gamification.

36. Thank youGet more inspiration
Contact your customer success manager
Not a customer yet?
Get an introduction to our platform.
Book a live demo with one of our gamification experts:
https://www.leadfamly.com/about/book-a-demo/
Stick around
– see how to set up a fun Guess the Picture game