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n a context of low growth,
the global sectoral dyna-
mics are mixed.
In this overview we analyse
five major sectors: auto-
motive, energy, metals, information and
communication technologies (ICT) and
paper-wood, in North America, emerging
Asia and in Western Europe.
The automotive sector is heading in the
right direction in North America. Western
Europe is taking the same path, but the
Volkswagen scandal has cast a shadow,
the consequences of which are not yet
clear. As for emerging Asia, it must meet
the challenges posed by the slowdown in
China's economic activity. Coface consi-
ders that the possible consequences of
this increase the risk linked to this sector
in emerging Asia, which has become
moderate.
The further fall in the price of oil has led
Coface to downgrade the energy sector
in the three zones studied, which now
represent a high risk. In fact, the major oil
groups are reconsidering their invest-
ments and are thus weakening the oil
service companies. In emerging Asia,
the risk is reduced for public companies.
Western Europe is suffering from cost
and investment reduction plans and the
sector is fragilized in North America.
The metals sector must face up to falling
prices. However, in Western Europe it is
benefiting from the dynamism in auto-
motive sales. Emerging Asia, where the
risk is still very high, is coming up against
the persistence of major overcapacities
and North America is suffering from the
slowdown in oil investments.
A breath of optimism is sweeping across
the paper-wood sector, even if the ques-
tions of overcapacities and competition
from electronic media still remain. The
activity in this sector is still sluggish in
Western Europe. It is buoyed in emerging
Asia by the transformation of wood to
exports and still hindered by the fall in
paper consumption in North America.
Lastly, the only really good news from
the quarter comes from the ICT sector
in Western Europe where demand is
buoyed by more vigorous private con-
sumption, which has led Coface to con-
sider that the risk has fallen and become
medium. In emerging Asia, the ICTs are
still suffering from the economic slow-
down in China, but other growth drivers
exist. In North America, they are facing
strong competitive pressure.
I
October 2015
PANORAMA
2
Sector barometer
Sector risk assessment
+
Automotive 3
Energy 4
+
Information and 5
communications
technologies (ICT)
+
Metals 6
Paper-wood 8
Barometer sector risks
in the world
By Coface Group EconomistsCOFACE ECONOMIC PUBLICATIONS
ALL OTHER GROUP PANORAMAS ARE AVAILABLE ON
http://www.coface.com/News-Publications/Publications
SECTOR RISK ASSESSMENT
Sectors Emerging Asia North America Western Europe
Agrofood
Automotive
Chemicals
Construction
Energy
Engineering
ICT*
Metals
Paper-Wood
Pharmaceuticals
Retail
Services
Textile-clothing
Transportation

 
Ï
OCTOBER 2015
SECTORAL OUTLOOK
ECONOMISTS' VIEW
Khalid AIT YAHIA
Economist
Guillaume BAQUE
Economist
Guillaume RIPPE-LASCOUT
Economist
Sectorial risk assessment methodology
Coface’s assessments are based on the financial
data published by over 6,000 listed companies in
three major geographic regions: Emerging Asia,
North America and the European Union 15.
Our statistical credit risk indicator simultaneously
summarises changes in four financial indicators:
turnover, profitability, net indebtedness, and cash
flow, completed by the claims recorded through
our network.
Source: Coface
* Information and
communications technologies
Ï The risk has improved
The risk has deteriorated
Low risk Medium risk High risk Very high risk
2 SECTORSPANORAMA
GROUP
NORTH AMERICA
A sector heading in the right direction
Vehicle sales are still increasing in the United
States, with growth of 2.9% in August 2015 over a
year. They reached 17.7 million, which is the high-
est level since July 2005.
The dynamics of sales of top-of-the-range vehi-
cles is particularly positive, due to granting longer
loans (more than 72 months on average) accom-
panied by increasingly low rates. Between HY1
2014 and HY1 2015, GM's profits quadrupled and
those of Ford rose by 44%. The robustness of
these profits is also due to the popularity of SUVs
and pickups with Americans, with higher margins.
Nevertheless, the market is driven by easy access
to credit and the enthusiasm of lenders for bor-
rowers categorised as subprime (1)
. Two trends
that are a medium-term risk factor, particularly in
a context of expected tightening of rates by the
Fed.
The risk remains low
WESTERN EUROPE
A recovery masked by the Volkswagen scandal
Western Europe continues its momentum, as reg-
istrations in August 2015 rose 11.2% year on year,
in line with June and July (14.6% and 9.5%). An
improvement mainly due to the upturn in Euro-
pean growth, better discipline on prices (because
the price war has died down), and strictly fol-
lowed cost reduction programmes.
Nevertheless, the affair that is affecting the giant
Volkswagen counteracts this improvement. This
group, which recently became the leading global
manufacturer, has stated that nearly 11 million
vehicles are affected worldwide. The scandal also
threatens to be a heavy blow to diesel specialists
on this continent, whose capitalisations are col-
lapsing. Its financial cost is still unknown, but it will
not be without impact on the region. The Euro-
pean automotive industry represents 4% of its
GDP. And nearly 41% of the European automotive
fleet has a diesel engine (2014), and 53% of Euro-
pean registrations are related to this technology
(2014).
The consequences for the central European
countries are also worrying. The latter are highly
dependent on the Volkswagen Group, particularly
the Czech Republic (53% of the vehicles assem-
bled there are for this group), Slovakia (40%) and
Poland (23%). Hungary, meanwhile, produces
engines (nearly two million), including one of the
offending components.
We also need to monitor the effects on the image
of manufacturers at a time when diesel techno-
logy is less on the rise in Europe, particularly in
France.
Added to this are the effects of the Chinese slow-
down on the profitability of European players,
heavily involved in this market. Thus, according to
IHS, Volkswagen sells 40% of its vehicles in China,
PSA 26%, BMW 24% and Daimler 18%.
The risk remains high
AUTOMOTIVE
Automotive sales growth in China, although still
positive, is now short of the double-digit levels
seen in the past. One can speak of a "new normal"
that forces manufacturers and other industry
players to adapt to remain competitive. As for the
US automotive sector it is on the rise and the
recovery is gathering pace in Western Europe,
but the scandal affecting the world's leading car
manufacturer, Volkswagen, is likely to slow it
down.
EMERGING ASIA
The Chinese slowdown
The growth in automotive sales in China slowed
to 2.6% in the first eight months of 2015. There-
fore, the situation has become tricky for players
in the sector, and some manufacturers world-
wide that derive their profitability from this large
market. The competition is getting stronger and
stronger, with price cuts, zero-interest financing
and even trading in old vehicles at higher prices.
These practices help to sell some stocks, but
penalise the profitability of the players, particu-
larly some dealers which are supported by manu-
facturers. Added to this are the environmental
constraints, which are affecting sales. We revise
our assessment of the risk to medium, because
this "new standard" comes amid a general slow-
down in the Chinese economy with expected
growth of 6.7% in 2015 and 6.2% in 2016.
The risk increases and becomes medium
1
Monthly car sales in the United States, in Europe 19 and in China
(in thousands of vehicles)
Sources: Statista, CAAM, ECB, BEA
3,000
2,500
2,000
1,500
1,000
500
0
(1) Presenting a high risk of default on their monthly payments.
China
Europe 19
United states
08
2014
09
2014
10
2014
11
2014
12
2014
01
2015
02
2015
03
2015
04
2015
05
2015
06
2015
07
2015
08
2015
3SECTORSPANORAMA
GROUP
(2) Price of the barrel on which these companies make neither profits nor losses.
(3) Major market for trading petroleum products where the WTI prices are determined. The storage capacities are analysed as a result of this.
ENERGY
The sector has been hit by the oil price drop
(-59% between June 2014 and 24 September
2015 for a barrel of Brent). To overcome the con-
comitant fall in their cash flow, the major oil com-
panies have reconsidered their investment
projects, with many oilfields no longer profitable
enough with a price below $60 a barrel. They
have thus limited their spending on extraction-
production (EP), which has affected sub-contrac-
tors.
It turns out that some players in shale oils have
managed to adapt to this fall, by reducing their
production costs drastically (about 20%). How-
ever, this may not be sufficient given the period
of volatility of oil prices in which we find our-
selves. Coface expects the price of crude oil to be
close to $56 per barrel on average in 2016.
EMERGING ASIA
A lesser risk for public companies
The largest producers in the region are in order,
China, India, Indonesia and Malaysia. Their main oil
companies are affected by falling prices even if
their public status gives them greater protection.
However, their gas exposure also makes them
fragile because gas prices in this region fell by
65% to $7 MMBTU (against a high of $20 in Janu-
ary 2014).
2
For players without access to financing from pub-
lic banks, the effects of lower crude oil prices may
be just as significant for their counterparts in
North America and Western Europe.
The risk increases and becomes high
NORTH AMERICA
A sector on the brink of suffocation
Like their European counterparts, the companies
operating in exploration and production in the
United States have decided on drastic cuts to
their investments. Their debt level is also a source
of risk. The Office of the Comptroller of the Cur-
rency, the authority that oversees banking regu-
lation in this country is concerned for lenders due
to the weakness of the oil companies. In fact, the
latter use their reserves as collateral, the value of
which has fallen for over a year. Finally, the oil
services companies are still in a difficult situation,
due to drastic cost reduction programmes laun-
ched by the oil companies. Thus, the shale oil
companies have managed to reduce their break-
even point(2)
by 20% since June 2014, which is the
same income reduction for contractors. In addi-
tion, the number of wells in operation in oil pro-
duction in the US fell by 60% between September
2014 and 2015. Lastly, although production fell by
5% between June and September 2015, Cushing
stocks(3)
are still high, around 57 million barrels at
the end of September 2015. Supply still exceeds
demand, and exerts downward pressure on
prices.
The risk increases and becomes high
WESTERN EUROPE
Reduction in costs and investments
The main European exploration and produc-
tion companies are suffering from the fall in
crude oil prices. To preserve their cash flow,
they have made cuts in their investment pro-
gramme (according to Platts, ranging from 10%
to 30%).
Added to this is the halt on the development
of shale gas exploration in several European
countries, concomitant to importing liquefied
gas from the United States. The activity of oil
services companies has therefore been pena-
lised resulting in mergers and acquisitions and
cost reduction programmes, particularly since
they had invested heavily when prices were at
their highest.
The risk increases and becomes high
Price of oil
(in dollars per barrel of Brent)
150
130
110
90
70
50
30
Source: Platts
4
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
4 SECTORSPANORAMA
GROUP
The volume of internet data traffic is expected to
triple by 2019 worldwide (4)
, when one person in
two will be a user. Traffic growth is boosted by the
democratisation of its access (lower terminal prices,
infrastructure development), but also by increase in
its use (substitution for voice communications, HD
videos, mobile phone payments). Two thirds of traffic
by mobile and video will claim 80% of IP traffic by
2019 according to Cisco. In Africa, only 16% of the
population had internet access in 2014 according to
the ITU, democratisation of which is mainly through
wireless internet due to the deployment of 3G/4G
networks which supports demand for mobile serv-
ices and smartphones (whose sales could double by
2017 according to Deloitte). In Kenya for example,
30% of financial flows are through mobile telephony.
Globally, half of payments by mobile are made in
Africa. While growth of smartphone sales is likely to
slow down in the medium term, other drivers are sur-
facing, including for example automotive equipment
through the growth of connected devices installed
in production vehicles. Faced with a saturation of the
developed markets, the most dynamic areas are
emerging Asia (excluding China), Africa and the
Middle East. While Israel, the United Arab Emirates,
Saudi Arabia and Qatar outperform through their
high rates of equipment, other countries in the region
have substantial potential. This is the case for Iran,
which could become the leading market in the Mid-
dle East for 3G/4G subscriptions by 2019, according
to BMI. The Gulf countries should, like the EU, gra-
dually adopt the end of roaming from April 2016 until
April 2019. Lastly, in general, we are witnessing a
fixed line/mobile convergence and an accentuation
of data consumption as a substitute for voice
and SMS. Embedded payment systems have also
increased the use of mobile phones.
EMERGING ASIA
Slowdown in sales in China but appearance
of other drivers
The rapid growth of the Chinese smartphone mar-
ket is slowing. After increasing by 20% in 2014,
sales will grow by only 1% in 2015, according to
the IDC. To offset this fall, China is accelerating
the rollout of 4G with the sharing of infrastructure
of the three largest operators via the public
company China Tower. These investments sup-
port the expense of replacing terminals with 4G.
"Phablettes" are on the rise due to their substitu-
tion, stronger than smartphones, for tablets and
computers. The South Korean manufacturer Sam-
sung confirmed its leading position in the second
quarter of 2015 with a market share of 22% world-
wide. China is still the most dynamic market for
Apple, with sales increasing by 112% in the second
quarter of 2015 reflecting growth margins in the
premium segment for this market close to satura-
tion. Lastly, the Chinese manufacturer Xiaomi has
increased its development and advanced to third
in the world, notably by deploying in sub-Saharan
Africa in September 2015 and continuing its
development in India.
The risk remains medium
NORTH AMERICA
Strong competitive pressure in telecoms
The rising dollar has benefited North American
companies by reducing the cost of imported
goods. The telecommunications market is facing
new competition from internet service companies
like Google and Facebook looking to increase their
rate of internet coverage. This context should fur-
ther increase competitive pressure on telecommu-
nications already attacked on their traditional
businesses, which are voice and messaging. Nearly
80% of smartphones worldwide are equipped with
Google Android and 15% with Apple's IOS. Still
dynamic, the chip industry remains highly compe-
titive. The leader, the US sales of Qualcomm, fell
14% in the first half of 2015 faced with the increase
in Samsung chips. Lastly, the Chinese appetite
materialised by Tsinghua's failed attempt to pur-
chase the US memory card manufacturer Micron.
The offer of $23 billion, which was rejected by
Micron, would have been China's largest transac-
tion in the United States.
The risk remains medium
3
(4) Cisco, "Cisco Visual Networking Index", February 2015
Distribution of smartphone sales’ forecasts
Source: IDC
Rest of the world
North America
Europe
India
China
100%
80%
60%
40%
20%
0%
INFORMATION AND COMMUNICATIONS TECHNOLOGIES (ICT)
2015 2019
35.5
39.3
12.2
10
15.1
7.6
14.1
29.6
23.1
13.5
5SECTORSPANORAMA
GROUP
WESTERN EUROPE
Demand buoyed by more vigorous private
consumption
The decrease in connection costs persists in a
context of market merging. This is particularly the
case in the EU since 2012 (Altice and SFR in
France and Wind and 3 Italia in Italy). The phasing
out of roaming will begin in January 2016. The
cost of calls received from a foreign country will,
in turn, be zero from July 2017. On this market, the
saturation of smartphone sales seems to be con-
tinuing with a high rate of equipment. We note
that the personal computer and tablet markets
have contracted in favour of wide-screen smart-
phones (phablettes) with increasing capacity.
Furthermore, video consumption has greatly
participated in developing internet traffic. The
growth of the US company Netflix reflects new
consumption habits in audiovisual on demand.
In the UK, where the Internet coverage rate has
always been ahead of that of other EU countries,
20% of households have a paid subscription for
videos on demand, which is demand boosted by
the growth in connected TVs. In addition, the out-
look for the development of online storage servi-
ces remains well oriented. In the EU, cloud
services were, according to Eurostat, used in 2014
by a third of households but by only 19% of com-
panies. Electronic equipment will benefit from
better orientation of domestic demand in Europe.
The risk is reduced and becomes medium
6SECTORSPANORAMA
GROUP
METALS
The growth in the world economy lacks vigour
(+2.6% in 2015 according to Coface, compared
to 2.7% in 2014). In this context of relatively
weak demand, the prices of the main metals
have fallen since early 2014. Therefore, the sec-
tor is suffering from overcapacities, which cre-
ate a distortion between supply and demand.
In fact, before the crisis, many investment projects
were underway to meet demand from emerging
countries such as China, which became the
leading consumer and producer of the main
metals (nickel, aluminium, zinc, etc.). However,
the Chinese economy has shown signs of slow-
ing down since 2014, which has created doubts
about its consumption of minerals and auto-
matically caused strong price pressures. This
slowdown is expected to continue according to
Coface, which estimates that its growth should
be 6.7% in 2015 and 6.2% in 2016, compared to
7.3% in 2014. In this context of overcapacities
on a global level, eight associations of metal
producers spread across the world jointly spoke
out last June accusing China of destabilising
the market by increasing its production capa-
city and subsidising exports of metals and this,
in a context of reducing global growth.
Global steel consumption grew at a slow pace
of 0.6% in 2014 and should be 0.5% in 2015 (5)
.
On the production side, the first eight months
of the year have been bumpy with a 2.3%
decrease compared to the same period in 2014.
The main iron ore producers are focused on
mining at the lowest operating costs, because
at the current price ($60 per tonne) only three
of the ten largest producers are profitable
according to UBS. Some operations have there-
fore stopped, which contributes to rebalancing
supply on a market in surplus. However, current
overcapacities do not seem to be reducing as
the user rate of production capacities world-
wide was 68% at the end of August 2015 (6)
,
which is one of the historic lows.
4
Copper
Zinc
Nickel
Aluminium
Lead
Iron ore
Change in the price of the main metals
(100=January 2015)
Source: LME
120
110
100
90
80
70
60
01-2015
02-2015
03-2015
04-2015
05-2015
06-2015
07-2015
08-2015
09-2015
(5) World Steel Association, « Short Range Outlook 2015 – 2016 », April l 2015.
(6) World Steel Association, « August 2015 crude steel production », September 2015.
EMERGING ASIA
Persistence of overcapacities
Chinese steel consumption, which accounts for
half of world production is expected to fall again
by 0.5% in 2015, a similar fall to that of 2014
according to the World Steel Association. A fall
that has a direct impact on the demand for nickel
(the price of which has fallen by 35% since January
2015) and zinc, used for stainless steel. The real
estate over-investment in China, falling from an
annual growth of 10.5% in 2014 to 3.5% at the end
of August 2015 according to the Chinese National
Office of Statistics, has impacted metal prices. Fur-
thermore, the increase in automotive sales (pas-
senger and commercial) has sharply slowed down
(1.9% on an annual average at the end of August
2015). This slowdown has directly impacted the
price of lead, of which 80% is used in the manu-
facture of electric batteries. Furthermore, after
seven years of overcapacity, China has massively
destocked its batteries, thus causing a fall in lead
production. Added to this is the saturation of the
production of electric bicycles, 90% controlled by
China according to Electric Bikes World-Wide
Report. The lead sector should therefore remain
under pressure, with the Chinese government
having adopted a 4% tax on lead batteries from
January 2016 to promote the development of
more advanced technologies such as lithium-ion.
Regarding aluminium, world production remains
very dynamic (+8.4% at the end of May 2015 on an
annual average according to the International
Aluminium Institute), driven by that of China, at
lower operating costs (+18% and 54% of world pro-
duction), which drives prices down. Lastly, the
nickel and rare earths networks are restructuring.
Indonesia, the world's leading producer of crude
nickel chose from January 2014 to restrict exports
and favour founding on its territory. Demand has
therefore turned to other suppliers, particularly the
Philippines. China is reorganising its production of
rare earths (87% of world production in 2014)
around six public consortia following the end of
export quotas in 2015. International prices have
converged towards Chinese prices, affecting
foreign producers.
The risk remains very high
NORTH AMERICA
The sector is impacted by the slowdown
in oil investments
In the US, the real estate and automotive sectors
boost the consumption of metals. Vehicle sales
increased by 2.9% at the end of August 2015 on
an annual average according to the BEA (all
vehicles). Sales of pickups and light trucks are
very dynamic, with growth of over 11.3% over the
same period, which drives consumption of alu-
minium up, the use of which has doubled since
2000. The white metal also benefits from
dynamism in the real estate sector, for which the
substitution for copper has increased in the
manufacture of electrical cables. Building per-
mits rose 9.2% in the US at the end of August
2015. That said, we observe a fall in steel produc-
tion among the largest of the developed coun-
tries: -5.5% over one year in August 2015
according to the World Steel Association as well
as that of aluminium, -2.7% according to the
International Aluminium Institute. In fact, the US
industry must face up to more competitive
imports, mainly from China, and the reduction in
investments in energy due to lower oil prices,
which absorbs 10% of the local steel production.
The risk remains high
WESTERN EUROPE
Recovery in the sector due to the dynamism
of automotive sales
After a long period of sluggishness, steel con-
sumption in the European Union (EU) should
become the most dynamic of the developed
countries in 2015 (+2.1% according to the World
Steel Association). New vehicle registrations in the
eurozone buoyed demand for metals (particularly
aluminium, steel and lead) with an annual average
growth of 7.4% at the end of August 2015 accord-
ing to the ACEA. Furthermore, the property sector
is slowly recovering (particularly in Germany and
Spain), even if the dynamics remain mixed from
one country to the next (still difficult situation in
Italy and France). The number of building permits
is not progressing across the zone (-5.2% at the
end of June on an annual average according to
Eurostat), but industrial production is showing
the first signs of recovery (+1.8% in July 2015
compared to July 2014), thus boosting copper
consumption (1/3 used in real estate). Adopted in
April 2015, and implemented at the end of
August for six months by the European Commis-
sion, an anti-dumping tax on stainless steel from
China and Taiwan should enable European
industry to become competitive again. Because
although consumption has increased in the euro-
zone, production has decreased benefiting
imports which have doubled since 2010, thus
destabilising the European industry. Lastly, the
metals sector has benefited from past reorgani-
sations; the production capacity user rate is
recovering at 81.5% in the third quarter 2015,
which is the highest level in 4 years.
The risk remains high
7SECTORSPANORAMA
GROUP
PAPER-WOOD
Whereas the main cause of the fall in paper con-
sumption is due to competition from electronic
media. Over two decades the doubling of world
industrial production due to construction sector
and retail has been accompanied by over-
consumption of natural resources, including
forests. Regulatory (EUTR (7)
) and environmental
(REDD (8)
mechanisms) considerations have been
incorporated into management of the sector.
The latter has also had to cope with the slow
recovery of world consumption since the 2008
crisis. However, without regaining 2007 produc-
tion levels we note growth in the production of
the most important products (industrial round-
wood, timber, panels derived from wood, pulp
and paper) worldwide between 2010 and 2015.
However, demand was generally lower than pro-
duction in 2014 and is expected to be in 2015
according to forecasts by the UNECE (9)
, parti-
cularly in the United States where there is excess
supply. This translates to lower wood prices in
the United States, for which the listing on the
Chicago exchange fell by 84% between February
2013 (peak at $397.8 for 4.5 metre/cubes) and
September 2015.
EMERGING ASIA
A sector boosted by the transformation
in exports
In this region, the production of roundwood, tim-
ber and paper-cardboard rose 42%, 85% and 89%
respectively between 2000 and 2013. In fact since
2013, the Asian continent has been the world's
largest consumer of paper and cardboard (46.1%)
and pulp (33.2%). In recent years, China has
become a major player in this sector. Nevertheless,
the slowdown in Chinese growth in 2015 should
have a moderate impact on the sector. Although
China was the largest importer of industrial round-
wood (36%) and timber (21%) in 2013, it is also the
largest exporter of processed wood in the world.
Poor in forest resources, the Chinese want to pre-
serve their own forests and import non-processed
wood under relatively favourable conditions.
Rough timber is taxed up to 8% (logs) whereas
processed wood (floors and furniture) is taxed
between 40% and 100%.
The risk remains medium
NORTH AMERICA
Gradual fall in the consumption of paper
The United States should benefit from dynamic
overall growth in 2015 (2.5% according to Coface).
An upturn in the real estate sector seems to be
confirmed in the United States, given the per-
formance of the property developers confidence
index (NAHB index) in September 2015, rising for
the fifth consecutive month.This confidence is
driven in part by private housing construction
(+5.4% in July 2015 on an annualised basis). A
favourable trend in timber for which consumption
should increase by 3.1% and production by 3.5%
in 2015 (10)
.
However, paper consumption is expected to fall
by 0.6% in 2015, having already fallen by 2% in
2014. This explains the downward production out-
look for paper and cardboard of -0.35% in 2015.
The risk remains medium
WESTERN EUROPE
Sluggish wood sector
After a significant drop in consumption of forest
products in Europe between 2011 and 2013, analysis
of provisional data in 2014 shows a slight impro-
vement over one year of consumption of wood
and derivatives. This improvement is driven in par-
ticular by timber (11)
(+1.7%) and plywood (+3.6%).
Nevertheless, the overall consumption of forest
products remains low, and should remain so in 2015.
5
(7) The European Union Timber Regulation (EUTR) of 2013 aims to prevent the presence of wood from illegal cuts in all the Member States of the EU.
(8) Reduction in emissions caused by the deforestation and degradation of forests.
(9) UNECE, (United Nations Economic Commission for Europe).
(10) UNECE, (United Nations Economic Commission for Europe).
(11) Timber represents a little over 40% of wood use, with a predominance of conifer timber over non-conifers (CNUCED).
88 SECTORSPANORAMA
GROUP
Change in production in % between 2014 (provisional) and 2015 (forecast)
(in %)
Source: CNCED
3.50%
2.50%
1.50%
0.50%
-0.50%
-1.50% EUROPE UNITED STATES
2014 2015 2014 2015
Sawn softwood
Plywood
Pulp logs
Paper and paperboard
Consumption growth forecasts drawn up by the
UNECE (12)
are close to 1% for timber and plywood,
and zero for paper-cardboard. While the residential
construction market is expected to grow 1.7%
in Europe in 2015 according to Euroconstruct (13)
,
thanks to the dynamism of new construction
(+2.5% in 2015), this increase should not benefit all
European countries. In fact, Italy, Switzerland and
France (-0.4% for residential construction in 2015)
will not benefit, which will impact on their respec-
tive sectors. Although the trade deficit in the French
wood industry was stable in 2014, it still reached
5.8 billion euros (according to Agreste), two thirds
of which comes from processed products (furniture,
wooden seats and paper-cardboard).
While roundwood production growth outlook has
been negative in the US and Europe since 2013,
Russian production rose by 2.8% in 2015. This
growth is relative to the volumes produced in
Western Europe and the USA, which are about
three times more than the amount produced in
Russia. While Russia has a quarter of the world's
forest resources (the largest forested country in
the world), production levels are currently being
marginalized within the forestry sector, because
investments in the sector are very recent.
The risk remains high
(12) CNUCED
(13) Euroconstruct (2015), study group for the analysis of construction and providing forecasts.
9SECTORSPANORAMA
GROUP
Hierarchy sectors
Sectorial risk assessment
Energy
Metals
Agrofood
Construction
Engeneering
ICT*
Paper-wood
Pharmaceuticals
Services
Automotive
Chemical
Retail
Textile-clothing
Transportation
HIGH
RISK
LOW
RISK
HIGH
RISK
MEDIUM
RISK
VERY
HIGH
RISK
LOW
RISK
NORTH AMERICA
Metals
Chemical
Construction
Energy
Engeneering
Agrofood
Automotive
ICT*
Paper-wood
Textile-clothing
Transportation
Pharmaceuticals
Retail
Services
EMERGING ASIA
Automotive
Construction
Energy
Metal
Paper-wood
Pharmaceuticals
Agrofood
Chemical
Engeneering
ICT*
Retail
Services
Textile-clopthing
Transportation
WESTERN EUROPE
* Information and communications technologies
COFACE SA
1, place Costes et Bellonte
92270 Bois-Colombes
France
www.coface.com
Ï




Photo :© Foltolia - Layout :Les éditions stratégiques
RESERVATION
This document is a summary reflecting the opinions and views of participants as interpreted and noted by Coface on the date it was written and based on available information. It may be modified at any time. The information, analyses and opinions contained
in the document have been compiled on the basis of our understanding and interpretation of the discussions. However Coface does not, under any circumstances, guarantee the accuracy, completeness or reality of the data contained in it. The information,
analyses and opinions are provided for information purposes and are only a supplement to information the reader may find elsewhere. Coface has no results-based obligation, but an obligation of means and assumes no responsibility for any losses incurred by the
reader arising from use of the information,analyses and opinions contained in the document.This document and the analyses and opinions expressed in it are the sole property of Coface.The reader is permitted to view or reproduce them for internal use only,subject
to clearly stating Coface's name and not altering or modifying the data.Any use,extraction,reproduction for public or commercial use is prohibited without Coface's prior agreement.Please refer to the legal notice on Coface's site.
Ï The risk has improved
The risk has deteriorated

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Panorama COFACE Barometre+Sector+Risk Octubre 2015

  • 1. n a context of low growth, the global sectoral dyna- mics are mixed. In this overview we analyse five major sectors: auto- motive, energy, metals, information and communication technologies (ICT) and paper-wood, in North America, emerging Asia and in Western Europe. The automotive sector is heading in the right direction in North America. Western Europe is taking the same path, but the Volkswagen scandal has cast a shadow, the consequences of which are not yet clear. As for emerging Asia, it must meet the challenges posed by the slowdown in China's economic activity. Coface consi- ders that the possible consequences of this increase the risk linked to this sector in emerging Asia, which has become moderate. The further fall in the price of oil has led Coface to downgrade the energy sector in the three zones studied, which now represent a high risk. In fact, the major oil groups are reconsidering their invest- ments and are thus weakening the oil service companies. In emerging Asia, the risk is reduced for public companies. Western Europe is suffering from cost and investment reduction plans and the sector is fragilized in North America. The metals sector must face up to falling prices. However, in Western Europe it is benefiting from the dynamism in auto- motive sales. Emerging Asia, where the risk is still very high, is coming up against the persistence of major overcapacities and North America is suffering from the slowdown in oil investments. A breath of optimism is sweeping across the paper-wood sector, even if the ques- tions of overcapacities and competition from electronic media still remain. The activity in this sector is still sluggish in Western Europe. It is buoyed in emerging Asia by the transformation of wood to exports and still hindered by the fall in paper consumption in North America. Lastly, the only really good news from the quarter comes from the ICT sector in Western Europe where demand is buoyed by more vigorous private con- sumption, which has led Coface to con- sider that the risk has fallen and become medium. In emerging Asia, the ICTs are still suffering from the economic slow- down in China, but other growth drivers exist. In North America, they are facing strong competitive pressure. I October 2015 PANORAMA 2 Sector barometer Sector risk assessment + Automotive 3 Energy 4 + Information and 5 communications technologies (ICT) + Metals 6 Paper-wood 8 Barometer sector risks in the world By Coface Group EconomistsCOFACE ECONOMIC PUBLICATIONS ALL OTHER GROUP PANORAMAS ARE AVAILABLE ON http://www.coface.com/News-Publications/Publications
  • 2. SECTOR RISK ASSESSMENT Sectors Emerging Asia North America Western Europe Agrofood Automotive Chemicals Construction Energy Engineering ICT* Metals Paper-Wood Pharmaceuticals Retail Services Textile-clothing Transportation    Ï OCTOBER 2015 SECTORAL OUTLOOK ECONOMISTS' VIEW Khalid AIT YAHIA Economist Guillaume BAQUE Economist Guillaume RIPPE-LASCOUT Economist Sectorial risk assessment methodology Coface’s assessments are based on the financial data published by over 6,000 listed companies in three major geographic regions: Emerging Asia, North America and the European Union 15. Our statistical credit risk indicator simultaneously summarises changes in four financial indicators: turnover, profitability, net indebtedness, and cash flow, completed by the claims recorded through our network. Source: Coface * Information and communications technologies Ï The risk has improved The risk has deteriorated Low risk Medium risk High risk Very high risk 2 SECTORSPANORAMA GROUP
  • 3. NORTH AMERICA A sector heading in the right direction Vehicle sales are still increasing in the United States, with growth of 2.9% in August 2015 over a year. They reached 17.7 million, which is the high- est level since July 2005. The dynamics of sales of top-of-the-range vehi- cles is particularly positive, due to granting longer loans (more than 72 months on average) accom- panied by increasingly low rates. Between HY1 2014 and HY1 2015, GM's profits quadrupled and those of Ford rose by 44%. The robustness of these profits is also due to the popularity of SUVs and pickups with Americans, with higher margins. Nevertheless, the market is driven by easy access to credit and the enthusiasm of lenders for bor- rowers categorised as subprime (1) . Two trends that are a medium-term risk factor, particularly in a context of expected tightening of rates by the Fed. The risk remains low WESTERN EUROPE A recovery masked by the Volkswagen scandal Western Europe continues its momentum, as reg- istrations in August 2015 rose 11.2% year on year, in line with June and July (14.6% and 9.5%). An improvement mainly due to the upturn in Euro- pean growth, better discipline on prices (because the price war has died down), and strictly fol- lowed cost reduction programmes. Nevertheless, the affair that is affecting the giant Volkswagen counteracts this improvement. This group, which recently became the leading global manufacturer, has stated that nearly 11 million vehicles are affected worldwide. The scandal also threatens to be a heavy blow to diesel specialists on this continent, whose capitalisations are col- lapsing. Its financial cost is still unknown, but it will not be without impact on the region. The Euro- pean automotive industry represents 4% of its GDP. And nearly 41% of the European automotive fleet has a diesel engine (2014), and 53% of Euro- pean registrations are related to this technology (2014). The consequences for the central European countries are also worrying. The latter are highly dependent on the Volkswagen Group, particularly the Czech Republic (53% of the vehicles assem- bled there are for this group), Slovakia (40%) and Poland (23%). Hungary, meanwhile, produces engines (nearly two million), including one of the offending components. We also need to monitor the effects on the image of manufacturers at a time when diesel techno- logy is less on the rise in Europe, particularly in France. Added to this are the effects of the Chinese slow- down on the profitability of European players, heavily involved in this market. Thus, according to IHS, Volkswagen sells 40% of its vehicles in China, PSA 26%, BMW 24% and Daimler 18%. The risk remains high AUTOMOTIVE Automotive sales growth in China, although still positive, is now short of the double-digit levels seen in the past. One can speak of a "new normal" that forces manufacturers and other industry players to adapt to remain competitive. As for the US automotive sector it is on the rise and the recovery is gathering pace in Western Europe, but the scandal affecting the world's leading car manufacturer, Volkswagen, is likely to slow it down. EMERGING ASIA The Chinese slowdown The growth in automotive sales in China slowed to 2.6% in the first eight months of 2015. There- fore, the situation has become tricky for players in the sector, and some manufacturers world- wide that derive their profitability from this large market. The competition is getting stronger and stronger, with price cuts, zero-interest financing and even trading in old vehicles at higher prices. These practices help to sell some stocks, but penalise the profitability of the players, particu- larly some dealers which are supported by manu- facturers. Added to this are the environmental constraints, which are affecting sales. We revise our assessment of the risk to medium, because this "new standard" comes amid a general slow- down in the Chinese economy with expected growth of 6.7% in 2015 and 6.2% in 2016. The risk increases and becomes medium 1 Monthly car sales in the United States, in Europe 19 and in China (in thousands of vehicles) Sources: Statista, CAAM, ECB, BEA 3,000 2,500 2,000 1,500 1,000 500 0 (1) Presenting a high risk of default on their monthly payments. China Europe 19 United states 08 2014 09 2014 10 2014 11 2014 12 2014 01 2015 02 2015 03 2015 04 2015 05 2015 06 2015 07 2015 08 2015 3SECTORSPANORAMA GROUP
  • 4. (2) Price of the barrel on which these companies make neither profits nor losses. (3) Major market for trading petroleum products where the WTI prices are determined. The storage capacities are analysed as a result of this. ENERGY The sector has been hit by the oil price drop (-59% between June 2014 and 24 September 2015 for a barrel of Brent). To overcome the con- comitant fall in their cash flow, the major oil com- panies have reconsidered their investment projects, with many oilfields no longer profitable enough with a price below $60 a barrel. They have thus limited their spending on extraction- production (EP), which has affected sub-contrac- tors. It turns out that some players in shale oils have managed to adapt to this fall, by reducing their production costs drastically (about 20%). How- ever, this may not be sufficient given the period of volatility of oil prices in which we find our- selves. Coface expects the price of crude oil to be close to $56 per barrel on average in 2016. EMERGING ASIA A lesser risk for public companies The largest producers in the region are in order, China, India, Indonesia and Malaysia. Their main oil companies are affected by falling prices even if their public status gives them greater protection. However, their gas exposure also makes them fragile because gas prices in this region fell by 65% to $7 MMBTU (against a high of $20 in Janu- ary 2014). 2 For players without access to financing from pub- lic banks, the effects of lower crude oil prices may be just as significant for their counterparts in North America and Western Europe. The risk increases and becomes high NORTH AMERICA A sector on the brink of suffocation Like their European counterparts, the companies operating in exploration and production in the United States have decided on drastic cuts to their investments. Their debt level is also a source of risk. The Office of the Comptroller of the Cur- rency, the authority that oversees banking regu- lation in this country is concerned for lenders due to the weakness of the oil companies. In fact, the latter use their reserves as collateral, the value of which has fallen for over a year. Finally, the oil services companies are still in a difficult situation, due to drastic cost reduction programmes laun- ched by the oil companies. Thus, the shale oil companies have managed to reduce their break- even point(2) by 20% since June 2014, which is the same income reduction for contractors. In addi- tion, the number of wells in operation in oil pro- duction in the US fell by 60% between September 2014 and 2015. Lastly, although production fell by 5% between June and September 2015, Cushing stocks(3) are still high, around 57 million barrels at the end of September 2015. Supply still exceeds demand, and exerts downward pressure on prices. The risk increases and becomes high WESTERN EUROPE Reduction in costs and investments The main European exploration and produc- tion companies are suffering from the fall in crude oil prices. To preserve their cash flow, they have made cuts in their investment pro- gramme (according to Platts, ranging from 10% to 30%). Added to this is the halt on the development of shale gas exploration in several European countries, concomitant to importing liquefied gas from the United States. The activity of oil services companies has therefore been pena- lised resulting in mergers and acquisitions and cost reduction programmes, particularly since they had invested heavily when prices were at their highest. The risk increases and becomes high Price of oil (in dollars per barrel of Brent) 150 130 110 90 70 50 30 Source: Platts 4 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 4 SECTORSPANORAMA GROUP
  • 5. The volume of internet data traffic is expected to triple by 2019 worldwide (4) , when one person in two will be a user. Traffic growth is boosted by the democratisation of its access (lower terminal prices, infrastructure development), but also by increase in its use (substitution for voice communications, HD videos, mobile phone payments). Two thirds of traffic by mobile and video will claim 80% of IP traffic by 2019 according to Cisco. In Africa, only 16% of the population had internet access in 2014 according to the ITU, democratisation of which is mainly through wireless internet due to the deployment of 3G/4G networks which supports demand for mobile serv- ices and smartphones (whose sales could double by 2017 according to Deloitte). In Kenya for example, 30% of financial flows are through mobile telephony. Globally, half of payments by mobile are made in Africa. While growth of smartphone sales is likely to slow down in the medium term, other drivers are sur- facing, including for example automotive equipment through the growth of connected devices installed in production vehicles. Faced with a saturation of the developed markets, the most dynamic areas are emerging Asia (excluding China), Africa and the Middle East. While Israel, the United Arab Emirates, Saudi Arabia and Qatar outperform through their high rates of equipment, other countries in the region have substantial potential. This is the case for Iran, which could become the leading market in the Mid- dle East for 3G/4G subscriptions by 2019, according to BMI. The Gulf countries should, like the EU, gra- dually adopt the end of roaming from April 2016 until April 2019. Lastly, in general, we are witnessing a fixed line/mobile convergence and an accentuation of data consumption as a substitute for voice and SMS. Embedded payment systems have also increased the use of mobile phones. EMERGING ASIA Slowdown in sales in China but appearance of other drivers The rapid growth of the Chinese smartphone mar- ket is slowing. After increasing by 20% in 2014, sales will grow by only 1% in 2015, according to the IDC. To offset this fall, China is accelerating the rollout of 4G with the sharing of infrastructure of the three largest operators via the public company China Tower. These investments sup- port the expense of replacing terminals with 4G. "Phablettes" are on the rise due to their substitu- tion, stronger than smartphones, for tablets and computers. The South Korean manufacturer Sam- sung confirmed its leading position in the second quarter of 2015 with a market share of 22% world- wide. China is still the most dynamic market for Apple, with sales increasing by 112% in the second quarter of 2015 reflecting growth margins in the premium segment for this market close to satura- tion. Lastly, the Chinese manufacturer Xiaomi has increased its development and advanced to third in the world, notably by deploying in sub-Saharan Africa in September 2015 and continuing its development in India. The risk remains medium NORTH AMERICA Strong competitive pressure in telecoms The rising dollar has benefited North American companies by reducing the cost of imported goods. The telecommunications market is facing new competition from internet service companies like Google and Facebook looking to increase their rate of internet coverage. This context should fur- ther increase competitive pressure on telecommu- nications already attacked on their traditional businesses, which are voice and messaging. Nearly 80% of smartphones worldwide are equipped with Google Android and 15% with Apple's IOS. Still dynamic, the chip industry remains highly compe- titive. The leader, the US sales of Qualcomm, fell 14% in the first half of 2015 faced with the increase in Samsung chips. Lastly, the Chinese appetite materialised by Tsinghua's failed attempt to pur- chase the US memory card manufacturer Micron. The offer of $23 billion, which was rejected by Micron, would have been China's largest transac- tion in the United States. The risk remains medium 3 (4) Cisco, "Cisco Visual Networking Index", February 2015 Distribution of smartphone sales’ forecasts Source: IDC Rest of the world North America Europe India China 100% 80% 60% 40% 20% 0% INFORMATION AND COMMUNICATIONS TECHNOLOGIES (ICT) 2015 2019 35.5 39.3 12.2 10 15.1 7.6 14.1 29.6 23.1 13.5 5SECTORSPANORAMA GROUP
  • 6. WESTERN EUROPE Demand buoyed by more vigorous private consumption The decrease in connection costs persists in a context of market merging. This is particularly the case in the EU since 2012 (Altice and SFR in France and Wind and 3 Italia in Italy). The phasing out of roaming will begin in January 2016. The cost of calls received from a foreign country will, in turn, be zero from July 2017. On this market, the saturation of smartphone sales seems to be con- tinuing with a high rate of equipment. We note that the personal computer and tablet markets have contracted in favour of wide-screen smart- phones (phablettes) with increasing capacity. Furthermore, video consumption has greatly participated in developing internet traffic. The growth of the US company Netflix reflects new consumption habits in audiovisual on demand. In the UK, where the Internet coverage rate has always been ahead of that of other EU countries, 20% of households have a paid subscription for videos on demand, which is demand boosted by the growth in connected TVs. In addition, the out- look for the development of online storage servi- ces remains well oriented. In the EU, cloud services were, according to Eurostat, used in 2014 by a third of households but by only 19% of com- panies. Electronic equipment will benefit from better orientation of domestic demand in Europe. The risk is reduced and becomes medium 6SECTORSPANORAMA GROUP METALS The growth in the world economy lacks vigour (+2.6% in 2015 according to Coface, compared to 2.7% in 2014). In this context of relatively weak demand, the prices of the main metals have fallen since early 2014. Therefore, the sec- tor is suffering from overcapacities, which cre- ate a distortion between supply and demand. In fact, before the crisis, many investment projects were underway to meet demand from emerging countries such as China, which became the leading consumer and producer of the main metals (nickel, aluminium, zinc, etc.). However, the Chinese economy has shown signs of slow- ing down since 2014, which has created doubts about its consumption of minerals and auto- matically caused strong price pressures. This slowdown is expected to continue according to Coface, which estimates that its growth should be 6.7% in 2015 and 6.2% in 2016, compared to 7.3% in 2014. In this context of overcapacities on a global level, eight associations of metal producers spread across the world jointly spoke out last June accusing China of destabilising the market by increasing its production capa- city and subsidising exports of metals and this, in a context of reducing global growth. Global steel consumption grew at a slow pace of 0.6% in 2014 and should be 0.5% in 2015 (5) . On the production side, the first eight months of the year have been bumpy with a 2.3% decrease compared to the same period in 2014. The main iron ore producers are focused on mining at the lowest operating costs, because at the current price ($60 per tonne) only three of the ten largest producers are profitable according to UBS. Some operations have there- fore stopped, which contributes to rebalancing supply on a market in surplus. However, current overcapacities do not seem to be reducing as the user rate of production capacities world- wide was 68% at the end of August 2015 (6) , which is one of the historic lows. 4 Copper Zinc Nickel Aluminium Lead Iron ore Change in the price of the main metals (100=January 2015) Source: LME 120 110 100 90 80 70 60 01-2015 02-2015 03-2015 04-2015 05-2015 06-2015 07-2015 08-2015 09-2015 (5) World Steel Association, « Short Range Outlook 2015 – 2016 », April l 2015. (6) World Steel Association, « August 2015 crude steel production », September 2015.
  • 7. EMERGING ASIA Persistence of overcapacities Chinese steel consumption, which accounts for half of world production is expected to fall again by 0.5% in 2015, a similar fall to that of 2014 according to the World Steel Association. A fall that has a direct impact on the demand for nickel (the price of which has fallen by 35% since January 2015) and zinc, used for stainless steel. The real estate over-investment in China, falling from an annual growth of 10.5% in 2014 to 3.5% at the end of August 2015 according to the Chinese National Office of Statistics, has impacted metal prices. Fur- thermore, the increase in automotive sales (pas- senger and commercial) has sharply slowed down (1.9% on an annual average at the end of August 2015). This slowdown has directly impacted the price of lead, of which 80% is used in the manu- facture of electric batteries. Furthermore, after seven years of overcapacity, China has massively destocked its batteries, thus causing a fall in lead production. Added to this is the saturation of the production of electric bicycles, 90% controlled by China according to Electric Bikes World-Wide Report. The lead sector should therefore remain under pressure, with the Chinese government having adopted a 4% tax on lead batteries from January 2016 to promote the development of more advanced technologies such as lithium-ion. Regarding aluminium, world production remains very dynamic (+8.4% at the end of May 2015 on an annual average according to the International Aluminium Institute), driven by that of China, at lower operating costs (+18% and 54% of world pro- duction), which drives prices down. Lastly, the nickel and rare earths networks are restructuring. Indonesia, the world's leading producer of crude nickel chose from January 2014 to restrict exports and favour founding on its territory. Demand has therefore turned to other suppliers, particularly the Philippines. China is reorganising its production of rare earths (87% of world production in 2014) around six public consortia following the end of export quotas in 2015. International prices have converged towards Chinese prices, affecting foreign producers. The risk remains very high NORTH AMERICA The sector is impacted by the slowdown in oil investments In the US, the real estate and automotive sectors boost the consumption of metals. Vehicle sales increased by 2.9% at the end of August 2015 on an annual average according to the BEA (all vehicles). Sales of pickups and light trucks are very dynamic, with growth of over 11.3% over the same period, which drives consumption of alu- minium up, the use of which has doubled since 2000. The white metal also benefits from dynamism in the real estate sector, for which the substitution for copper has increased in the manufacture of electrical cables. Building per- mits rose 9.2% in the US at the end of August 2015. That said, we observe a fall in steel produc- tion among the largest of the developed coun- tries: -5.5% over one year in August 2015 according to the World Steel Association as well as that of aluminium, -2.7% according to the International Aluminium Institute. In fact, the US industry must face up to more competitive imports, mainly from China, and the reduction in investments in energy due to lower oil prices, which absorbs 10% of the local steel production. The risk remains high WESTERN EUROPE Recovery in the sector due to the dynamism of automotive sales After a long period of sluggishness, steel con- sumption in the European Union (EU) should become the most dynamic of the developed countries in 2015 (+2.1% according to the World Steel Association). New vehicle registrations in the eurozone buoyed demand for metals (particularly aluminium, steel and lead) with an annual average growth of 7.4% at the end of August 2015 accord- ing to the ACEA. Furthermore, the property sector is slowly recovering (particularly in Germany and Spain), even if the dynamics remain mixed from one country to the next (still difficult situation in Italy and France). The number of building permits is not progressing across the zone (-5.2% at the end of June on an annual average according to Eurostat), but industrial production is showing the first signs of recovery (+1.8% in July 2015 compared to July 2014), thus boosting copper consumption (1/3 used in real estate). Adopted in April 2015, and implemented at the end of August for six months by the European Commis- sion, an anti-dumping tax on stainless steel from China and Taiwan should enable European industry to become competitive again. Because although consumption has increased in the euro- zone, production has decreased benefiting imports which have doubled since 2010, thus destabilising the European industry. Lastly, the metals sector has benefited from past reorgani- sations; the production capacity user rate is recovering at 81.5% in the third quarter 2015, which is the highest level in 4 years. The risk remains high 7SECTORSPANORAMA GROUP
  • 8. PAPER-WOOD Whereas the main cause of the fall in paper con- sumption is due to competition from electronic media. Over two decades the doubling of world industrial production due to construction sector and retail has been accompanied by over- consumption of natural resources, including forests. Regulatory (EUTR (7) ) and environmental (REDD (8) mechanisms) considerations have been incorporated into management of the sector. The latter has also had to cope with the slow recovery of world consumption since the 2008 crisis. However, without regaining 2007 produc- tion levels we note growth in the production of the most important products (industrial round- wood, timber, panels derived from wood, pulp and paper) worldwide between 2010 and 2015. However, demand was generally lower than pro- duction in 2014 and is expected to be in 2015 according to forecasts by the UNECE (9) , parti- cularly in the United States where there is excess supply. This translates to lower wood prices in the United States, for which the listing on the Chicago exchange fell by 84% between February 2013 (peak at $397.8 for 4.5 metre/cubes) and September 2015. EMERGING ASIA A sector boosted by the transformation in exports In this region, the production of roundwood, tim- ber and paper-cardboard rose 42%, 85% and 89% respectively between 2000 and 2013. In fact since 2013, the Asian continent has been the world's largest consumer of paper and cardboard (46.1%) and pulp (33.2%). In recent years, China has become a major player in this sector. Nevertheless, the slowdown in Chinese growth in 2015 should have a moderate impact on the sector. Although China was the largest importer of industrial round- wood (36%) and timber (21%) in 2013, it is also the largest exporter of processed wood in the world. Poor in forest resources, the Chinese want to pre- serve their own forests and import non-processed wood under relatively favourable conditions. Rough timber is taxed up to 8% (logs) whereas processed wood (floors and furniture) is taxed between 40% and 100%. The risk remains medium NORTH AMERICA Gradual fall in the consumption of paper The United States should benefit from dynamic overall growth in 2015 (2.5% according to Coface). An upturn in the real estate sector seems to be confirmed in the United States, given the per- formance of the property developers confidence index (NAHB index) in September 2015, rising for the fifth consecutive month.This confidence is driven in part by private housing construction (+5.4% in July 2015 on an annualised basis). A favourable trend in timber for which consumption should increase by 3.1% and production by 3.5% in 2015 (10) . However, paper consumption is expected to fall by 0.6% in 2015, having already fallen by 2% in 2014. This explains the downward production out- look for paper and cardboard of -0.35% in 2015. The risk remains medium WESTERN EUROPE Sluggish wood sector After a significant drop in consumption of forest products in Europe between 2011 and 2013, analysis of provisional data in 2014 shows a slight impro- vement over one year of consumption of wood and derivatives. This improvement is driven in par- ticular by timber (11) (+1.7%) and plywood (+3.6%). Nevertheless, the overall consumption of forest products remains low, and should remain so in 2015. 5 (7) The European Union Timber Regulation (EUTR) of 2013 aims to prevent the presence of wood from illegal cuts in all the Member States of the EU. (8) Reduction in emissions caused by the deforestation and degradation of forests. (9) UNECE, (United Nations Economic Commission for Europe). (10) UNECE, (United Nations Economic Commission for Europe). (11) Timber represents a little over 40% of wood use, with a predominance of conifer timber over non-conifers (CNUCED). 88 SECTORSPANORAMA GROUP Change in production in % between 2014 (provisional) and 2015 (forecast) (in %) Source: CNCED 3.50% 2.50% 1.50% 0.50% -0.50% -1.50% EUROPE UNITED STATES 2014 2015 2014 2015 Sawn softwood Plywood Pulp logs Paper and paperboard
  • 9. Consumption growth forecasts drawn up by the UNECE (12) are close to 1% for timber and plywood, and zero for paper-cardboard. While the residential construction market is expected to grow 1.7% in Europe in 2015 according to Euroconstruct (13) , thanks to the dynamism of new construction (+2.5% in 2015), this increase should not benefit all European countries. In fact, Italy, Switzerland and France (-0.4% for residential construction in 2015) will not benefit, which will impact on their respec- tive sectors. Although the trade deficit in the French wood industry was stable in 2014, it still reached 5.8 billion euros (according to Agreste), two thirds of which comes from processed products (furniture, wooden seats and paper-cardboard). While roundwood production growth outlook has been negative in the US and Europe since 2013, Russian production rose by 2.8% in 2015. This growth is relative to the volumes produced in Western Europe and the USA, which are about three times more than the amount produced in Russia. While Russia has a quarter of the world's forest resources (the largest forested country in the world), production levels are currently being marginalized within the forestry sector, because investments in the sector are very recent. The risk remains high (12) CNUCED (13) Euroconstruct (2015), study group for the analysis of construction and providing forecasts. 9SECTORSPANORAMA GROUP Hierarchy sectors Sectorial risk assessment Energy Metals Agrofood Construction Engeneering ICT* Paper-wood Pharmaceuticals Services Automotive Chemical Retail Textile-clothing Transportation HIGH RISK LOW RISK HIGH RISK MEDIUM RISK VERY HIGH RISK LOW RISK NORTH AMERICA Metals Chemical Construction Energy Engeneering Agrofood Automotive ICT* Paper-wood Textile-clothing Transportation Pharmaceuticals Retail Services EMERGING ASIA Automotive Construction Energy Metal Paper-wood Pharmaceuticals Agrofood Chemical Engeneering ICT* Retail Services Textile-clopthing Transportation WESTERN EUROPE * Information and communications technologies COFACE SA 1, place Costes et Bellonte 92270 Bois-Colombes France www.coface.com Ï     Photo :© Foltolia - Layout :Les éditions stratégiques RESERVATION This document is a summary reflecting the opinions and views of participants as interpreted and noted by Coface on the date it was written and based on available information. It may be modified at any time. The information, analyses and opinions contained in the document have been compiled on the basis of our understanding and interpretation of the discussions. However Coface does not, under any circumstances, guarantee the accuracy, completeness or reality of the data contained in it. The information, analyses and opinions are provided for information purposes and are only a supplement to information the reader may find elsewhere. Coface has no results-based obligation, but an obligation of means and assumes no responsibility for any losses incurred by the reader arising from use of the information,analyses and opinions contained in the document.This document and the analyses and opinions expressed in it are the sole property of Coface.The reader is permitted to view or reproduce them for internal use only,subject to clearly stating Coface's name and not altering or modifying the data.Any use,extraction,reproduction for public or commercial use is prohibited without Coface's prior agreement.Please refer to the legal notice on Coface's site. Ï The risk has improved The risk has deteriorated