Unit 13 LO4 Pitch_

1. James Pickering Candidate Number: 1197

2. ROQ – The Newest And Best
Music Magazine In Circulation

4. Genre: Rock
Content: Interviews, music
festival dates
Frequency: Weekly

5. The Name
Why ‘ROQ’?
The word ‘ROQ’ derives from the word
‘Rock’-
Which is the music genre of the
magazine.

6. Target Audience Of ROQ

7. Source: http://www.bauermedia.co.uk/brands/kerrang
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership
of ROQ according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
These are Hartley’s 7 Subjectivities, they are
referred to in ‘The ROQ Reader’ graph. The
graph illustrates that the percentage
demographic of readers are males aged 15-
24 years old, the calculated median age is
19.5 years old.
The ROQ reader-gender
ratio is fairly equal.
However, the male
audience takes up nearly
20% more than the
female reader. This is
because ROQ generally
only features male artists,
which is therefore only
appealing to a smaller
audience of female
readers.

8. The Breakdown
Average ROQ Reader Age – 19.5 years old
Largest Audience Category – 15-24
Reader Gender – 41% Female | 59% Male
Largest Gender Group – Male
Therefore, The Ultimate ROQ Reader Would Be A 19.5 Year
Old Male Student In Category E Of The Demographic Chart.
This Information Can Provide Me With Information About The
Reader And Tailor The Magazine For A More Specific
Audience.

9. Promoting ‘ROQ’ – Below The line

10. Promoting ‘ROQ’ – Above The line

11. Magazine
Combined
Total
Average
Circulation
Combined
Total Prior
Period
Change
Print Total
Average
Circulation
Print Total
Prior
Period
Change
Print Total
Prior Year
Change
Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18%
These are the figures of Kerrang! Magazine. ‘ROQ’ is the biggest competition
and most similar magazine to Kerrang!, therefore I will expect to see the same
trends in marketing

12. The Production Costs Of ‘ROQ’
Printing ‘ROQ’
This is the print cost of ROQ it costs £14.02 for one issue to be printed. It costs £20 752.56 for
50,000 copies to be printed
We will be able to make a profit from the advertisements that I feature in my magazine. The
company will pay us around £10,000 for their advertisements.

13. The Production Costs Of ‘ROQ’
Advertising Rates
These are the advertising rates for companies wishing to advertise their companies,
products and services. The various prices for each advertisement is listed above.

14. Marketing ‘ROQ’
For the marketing of ‘ROQ’, we will take the 4Ps into consideration. This means
that we put the audience first in everything we do. Meaning that we should
end up with the most user friendly magazine

15. The cost of producing ‘ROQ’
Set-up cost: £44,477.60
Post set-up cost: £33,907.20
Apple MacBook Pro with
Retina Display 13.3″
£889.00 x 8 = £7,112
2 Person desk
£746.90 inc. VAT x 8 =
£2,988
Adobe Creative Cloud
Office Desk Chair
£58.80 x 8 = £470.40 Office Space - KT22
£300 per person, per month.
£300 x 8 = £2,400 per month
£28,800 per year

16. For ROQ and Tempo magazine, I have to
predict the target readership and the initial
spending power they will have. The best idea I
can get of the target readership and spending
power will be from Kerrang!, my magazine of
inspiration. I wish to compete with Kerrang!
As I aspire to create a magazine as good as
Kerrang!, if not , better.
The target age of Kerrang! is 15-24, giving a mean age of
19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female, the
other 59%, male. The audience of Kerrang! ranges from
around 15-65+, which is a very broad audience of over
50 years.
I will base the demographics of my magazines on
Kerrang!. Fulfilling every target I need to achieve to make
my magazines more successful than Kerrang!. As I have
no audience results from my magazines, I cannot analyze
Hartley’s seven subjectivities. Mainly the age, gender or
ABC1 profile of the reader will help me make my
magazine most appropriate for the reader.

17. Before the magazine is be published, a series of checks and processes need to be done to eliminate any legal
and ethical issues. These issues stand in the Copyright issues and intellectual property.
The images will need to be copyrighted. I can do this in a variety of ways. The most permanent way would be
to insert a watermark over the image, this would mean the image cannot be re used without paying for the
original copy. Another way would be to insert a copyright logo in one of the corners. This would state the
company/photographer that owns the image. This proves the image has an owner and the image cannot be
re used without permission. This form of copyright is less permanent as the logo could easily be cropped
out. The least obvious way of copyrighting an image would be inserting information about the image such as
the photographer and the photographer’s website into the metadata. You cannot visibly see this on the
image, it will just be inserted into the image information.
A Watermarked image A further watermarked image Copyright info in the metadata

18. Production Plan - Week One

19. Production Plan - Week Two

20. Production Plan - Week Three

21. Production Plan - Week Four

24. Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £4.50, so it’s between
ranges. Kerrang! Retails at £2.30,
and The History of Rock retails at
£9.99. I believe this price is
suitable as it will be released
every two weeks.
Masthead Names:
Roqer
Roq
Volume
Amplify
R
Colour Schemes:
My magazine will be white, red, blue and black. The front cover
should be mainly white so the artists stands out on the front.
The front cover will see the artist, with no background behind
them. I believe this will give a nice, clean look to the magazine.
Frequency of Release: My magazine will be released every two weeks. I feel
like releasing a magazine every week means not much content can be put into
one issue, as you may be unsure what content to put into one issue. I also feel
like releasing a magazine every month isn’t often enough, meaning you would
be unsure iof what content to put in, possibly eliminating some content
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-35. This is because my
magazine will mainly feature
90’s rock Bands such as
Green Day and Nirvana.
Images: My magazine will have images
mid-shot images of an artist. I believe
this would be suitable as the reader can
see the artist’s face and body language.
If a longshot was used, you wouldn’t be
able to clearly see the artist’s face/facial
expression. If a close-up shot was used,
too much of the artist’s face would be
shown and not enough body to show
how they dress etc…
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

25. Masthead:
When creating the masthead for the magazine
I tried to create one that was similar to
Kerrang!’s masthead. This is because I believe
to create a successful magazine, you must
mimic the style of a popular magazine. This will
catch the eye of the audience.
Colour Scheme:
For ROQ magazine part of the house style is
the colour scheme. The colours I chose to use
are simple primary colours, being Yellow, Blue,
Red and Black. These are the main colours
used in Kerrang!, therefore I will use them to
create the most realistic copy of Kerrang! In my
own style of ROQ . The colours are simple, yet
vibrant and bold and should stand out
amongst other magazines, purely due to colour
choice.

26. ROQ magazine will be produced weekly and will consist of 32 pages.
1 2 3 4 6 7
10 14 15
16 18 20 21 22 23
26 30
Contents
Contents
list
Editorial
About the
Editor Grind Store
Advertisement
Album review
Article
5
Review
Headline
Review
Album review
Band tour info
Artist Interview
Interview
Stand first
About the
artist
11
Poster pull out
1312
Album review
Review Review
Album review
Article
Headline
Competition
rules & how to
enter
Competition
17 19
Artist Interview
Interview
Stand first
Biography
Biography
continued
Poster pull out
2524
Article
Headline
27
Next week’s
issue
28 29
Band tour info
8 9

31. Strapline
Puff Promotion
Masthead
Barcode section
Magazine
Website
Main Issue Artist
Featured
Artists
Free
Incentives
Magazine Contents

33. For my magazine, I plan on conducting an interview with a well known artist. This
artist I plan on interviewing will be Dave Grohl from the 90’s rock band ‘Foo
Fighters’. Believe this artist is the most appropriate as he is a well known artist in
many countries. He is also very experienced in the music industry. He was the
former drummer in the band ‘Nirvana’ along with Kurt Kobain and Krist Novoselic.
After Kurt’s death in April 1994, Dave Grohl, Pat Smear, Nate Mendel, Taylor
Hawkins and Chris Shiflett teamed up in 1994 to create ‘The Foo Fighters. Dave
Grohl’s role is lead Guitarist and vocalist. To this day, in 2015, The Foo Fighters are
still touring.
I believe that readers will be largely
interested in Dave Grohl’s experiences as a
hard core rocker, therefore he is the perfect
artist for a question and answer in my
magazine.

37. Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £2.30 as Kerrang! Is my
magazine of inspiration, therefore
it should retail at a similar price
Masthead Names:
Tempo
Beats
Audio
Humbucker
Melody
Colour Schemes:
My magazine should be yellow, black, white and green as that is
Kerrang!’s colour scheme so should be similar as it is my
magazine of inspiration.
Frequency of Release: My magazine will be released on a weekly basis as this
is how often Kerrang! Is released. A weekly publishing date means the
audience have plenty of content to read.
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-25. This is because my
magazine of inspiration,
Kerrang!, has a audience of
15-24 year olds at 69.5% of
the reader total percentage.
Images: My magazine will have wide
shot images. This is because Kerrang!
uses mainly wide shot images, therefore
is the most suitable frame technique for
my magazine
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

42. Masthead:
When creating the masthead for the magazine
I tried to create one that was similar to The
History of Rock’s masthead. This is because I
believe to create a successful magazine, you
must mimic the style of a popular magazine.
This will catch the eye of the audience.
Colour Scheme:
For Tempo magazine part of the
house style is the colour scheme.
The colours I chose to use are simple
primary colours, being White, Blue,
Red and Black. These are the main
colours used in The History of Rock,
therefore I will use them to create
the most realistic copy of The
History of Rock In my own style of
Tempo .

45. Thank you for listening, do you have any
questions?
A survey monkey will be sent to you as soon as
possible for you to asses my pitch.